For your account to be eligible for Twitter Ads, it must comply with the Twitter Ads Quality Policy, specifically: Having profile and header photos that are not GIFs.
Having a functional, live URL in your bio that is not gated, and accurately represents your brand and promoted product or service.
How do you get Twitter to qualify for Twitter ads?
- Go to Twitter.com
- Log in to the account that you want to promote Tweets from
- Once logged in, go to ads.twitter.com
- Select your country and time zone
- You’ll be brought to the campaign setup form or Twitter Promote Mode setup, depending on your choice at step 4
Why are my Twitter ads not delivering
If your campaign is receiving none or very low impressions, your budget or bid may be too low.
Bidding higher will help improve auction performance and impressions served. Select the automatic bid type to automatically optimize your bid and get the best results at the lowest price (within your budget).
Why are my Twitter ads pending
The approval process is designed to support the quality and safety of the Twitter Ads platform.
This process helps Twitter check that advertisers are complying with our advertising policies.
Do Twitter Ads need to be approved
Twitter Ads can be reviewed prior to running in campaigns. They are submitted for approval on an automatic basis, based on an account’s advertising status, its historical use of Twitter, and other evolving factors.
Can you buy ads on Twitter
Whether you’re a small business or a large brand, Twitter Ads campaigns can be customized to accommodate your budget.
There is no minimum spend required for Twitter Ads, and you always have complete control over how much you want your campaigns to spend.
Why is Twitter ads halted
Wondering why your campaign is showing as “Halted”? When your campaigns reach their credit limit, they will show as “Halted” until you’re billed and the charges are paid.
To un-halt your campaigns, simply pay your charges.
Should I use Twitter Ads
Twitter Ads are the perfect complement to organic content strategy. The promoted, paid content you create in your campaigns will appear as Promoted ads and/or Follower adsall exposed to a broad audience of your choice for increased exposure and visibility.
It’s easy to get started.
How do I pay for Twitter Ads?
- Log in to ads.twitter.com
- Click on your account name in the top-right corner
- Select “Payment methods”* from the drop-down menu
- Click “Add new funding source” in the top-right corner
- Enter your card number, expiration date, CVV, billing address, and email address
How do I contact Twitter ads
We’re expanding our agency resources From handling one-off IO requests and acquiring new business, to troubleshooting account issues, we can now support your agency team directly at [email protected].
How long does it take for Twitter ads to be approved
Twitter recommends that you create ads 48 hours before they are scheduled to go live.
This is a little bit of a CYA on their part, as I’ve had multiple campaigns take over 24 hours for them to approve the tweets we want to get to larger audiences.
How do I run Twitter Ads by followers?
- Log into your Twitter Ads account
- Click “Create campaign” in the top right corner of your Ads Manager
- Choose “Followers” from the list of campaign objectives
- You’ll be brought to the “Details” tab the campaign setup form
- Next, you’ll setup your first ad group
Can I have multiple Twitter ad accounts
Multiple users may be given access to a single advertising account. Each user will log in with their own credentials and will be able to access the advertising accounts to which they have access.
If you’re managing multiple accounts, you’ll need to log in directly to ads.twitter.com to update billing information.
How well do Twitter ads work
According to AdWeek, “engagement rates” for Twitter ads can be as high as 1-3%, much higher than Facebook’s average CTR of 0.119%.
The benefit for Twitter is that its ads are in-stream, rather than pushed off to the side.
What type of ads work best on Twitter
Giving advertisers an opportunity to showcase multiple products and tell their brand story in multiple slides, carousel ads are known to be highly effective.
Twitter highlighted one case study from 2018, where using the format resulted in a 20% increase in campaign awareness and a 7% increase in purchase intent.
How much is Twitter ads monthly
From a budget standpoint, Twitter Promote Mode can be a great way to get started with Twitter ads to see how they work for you.
As the cost is $99 per month, it’s sure to fit in most small business budgets.
How much do Twitter ads cost 2021
Generally, how much you pay in your Twitter ad campaigns is set by you, but the average cost of advertising on Twitter is $0.38.
Twitter ads cost depending on the ad type is given below. Twitter’s range of bidding options depending on the campaign objective is given below.
How do I promote my Twitter account?
- Share relevant and useful content
- Post visual content
- Tweet consistently
- Interact with others
- Promote your @name everywhere you can
- Tap into your existing customer base
- Run a followers campaign
Can you run Twitter ads for NFT
October. Financial Products and Services: Advertising of non-fungible tokens (NFTs) and related products are permitted, with restrictions.
Are Twitter ads worth it
Sure, they may not be the cheapest platform to advertise on, but when you consider the kind of click-through rates, interactions, and overall ROI you’re going to get from it, there’s no doubt that yes, Twitter ads are absolutely more than worth it in 2022, and for a good while after that.
Why can’t I promote tweets on Twitter
If you’re still unable to select Tweets and creatives to add to your campaign, try these basic troubleshooting tips: Clear your cookies and cache.
Try multiple browsers including Chrome, Firefox, and Safari. Retry using an incognito or private window in your browser.
Can we run crypto ads on Twitter
Promotion of any form of financial speculation, intended to promote or attract interest in stocks and shares is prohibited, except for ads related to newly approved IPOs.
The promotion of cryptocurrency products or services is only allowed with prior authorization from Twitter.
Can you run NFT ads on Twitter
The promotion of cryptocurrency products or services is only allowed with prior authorization from Twitter.
Cryptocurrency and NFT advertising must conform to the ASCI’s guidelines for Virtual Digital Assets.
Contact Twitter if you are interested in these options.
What does pending mean on Twitter ads
An ad campaign whose start date is in the future and hasn’t started running ads yet.
How much should you spend on Twitter ads
Twitter publishes their own recommended bids, which include figures like $2.50-$3.50 per follower for a followers campaign, $1.50-$2.50 per engagement for an engagement campaign, and $2-$3.25 per install for app installs campaigns.
Why is my ad not approved on Instagram
The most basic explanation for your Instagram ads not showing is that your account isn’t set up as a business account — and you can’t have an ad account without this in place.
So before going any further in this list, make sure you have a business account rather than a personal account.
Why are my Twitter ads in Spanish
To change the content language (Tweets, people, and trends) preferences in your Twitter account, follow these steps.
From the navigation menu, tap Settings and privacy. Tap Accessibility, display, and languages, and choose Languages.
Tap Recommendations and choose from the list of languages.
Are Twitter ads expensive
These Twitter ads’ costs will depend on how much you bid, but prices vary from $0.50 to $2 per billable action.
Promoted Trends: at $200,000 a day, promoted trends aren’t for everyone, but if you’re a large corporation with established, engaged followers, these ads could prove worthwhile for you.
Why can I not promote a Tweet
Your account must be at least 15 days old, if not older, before it can be eligible for Twitter ads.
This is to prevent mass spam and abuse of the system. During those 15 days, the account must be at least minimally active, tweeting, retweeting, replying, liking, and generally engaging with people on the site.
How long does it take for Twitter ads to go live
Sometimes ads don’t run Twitter recommends that you create ads 48 hours before they are scheduled to go live.
This is a little bit of a CYA on their part, as I’ve had multiple campaigns take over 24 hours for them to approve the tweets we want to get to larger audiences.
How can I promote my Twitter account for free?
- Schedule your tweets
- Use hashtags
- Use influencers
- Make ’em pretty
- Be social
- Read, reply, retweet, repeat!
- Figure out the timing
- Keywords, hashtags, and tagging
References
https://business.twitter.com/en/help/ads-policies/campaign-considerations/about-eligibility-for-twitter-ads.html
https://business.twitter.com/en/help/troubleshooting/why-arent-my-ads-receiving-impressions.html
https://medium.com/dkcommunity/5-things-i-wish-i-knew-about-twitter-ads-before-using-the-platform-45d6e918c943
https://blog.hubspot.com/marketing/facebook-ad-not-approved
https://blog.nativeadvertisinginstitute.com/what-are-promoted-tweets-on-twitter
