Targeting a product or service at a niche segment has several advantages for a business (particularly a small business): Less competition – the firm is a “big fish in a small pond” Clear focus – target particular customers (often easier to find and reach too) Builds up specialist skill and knowledge = market expertise.
What are the demographics of iPhone users
51% of iPhone users are females while 49% of iPhone users are males. iPhones are most popular in the 16-34 year age group.
35% of people who use an iPhone have an Apple Watch too.
What is a benefit segmentation
the division of a market into groups or segments on the basis of the particular benefit sought by each group from a product.
What is geographic segmentation example
A great example of geographic segmentation is a clothing retailer that presents online customers with different products based on the weather or season in the region they reside in.
A customer in New York will require much different clothing in the winter months than one living in Los Angeles.
Who is your target market example
A target customer is an individual that’s most likely to buy your product. And it’s a subset of the broader target market.
For example, if your target market is female athletes between the ages of 13 to 25, a target customer could be female athletes in the specific age range of 13 to 16.
What age group uses Apple
43 percent of iPhone users are between the ages of 18-34 as compared to 39 percent of Android phone users.
In addition, 57 percent of iPad users are under age 45 as compared to 53 percent of Android tablet users.
What is niche marketing strategy
Niche marketing is a highly targeted form of advertisement. With niche marketing, businesses promote their products and services to a small, specific and well-defined audience.
Many organizations adopt this strategy to support an underserved population and reap the rewards of brand loyalty.
Is Coca-Cola a geographic segmentation
The Coca-Cola Company’s operational structure includes four geographic operating segments: Europe, Middle East & Africa; Latin America; North America; and Asia Pacific.
The company reporting structure also includes the non-geographic segments of Global Ventures and Bottling Investments Group (BIG).
What brands use psychographic segmentation
Top brands like Apple, utilize psychographic segmentation to create a brand personality that fits into the perception of their users.
With psychographic data, Apple can communicate luxury, minimalism, and class to its target audience and also create marketing strategies for the different psychographic segments.
Who is Pepsi’s target market
Pepsi’s customers are mainly aged between 13 and 35 years old from lower middle class to upper class with a busy and modern lifestyle.
Their prices reflect that, staying affordable for millennials from different classes.
What are examples of behavioral segmentation?
- Purchasing behavior
- Benefits sought
- Buyer journey stage
- Usage
- Occasion or timing
- Customer loyalty
- User status
What are examples of psychographic in marketing?
- Lifestyle
- Interests
- Personality
- Values
- Attitudes, beliefs, opinions
- Social status
What is the difference between psychographic and behavioral segmentation
The main difference between behavioral and psychographic segmentation is that behavioral segmentation focuses on how consumers interact and engage with products and brands, while psychographic segmentation focuses on customer personalities and interests.
What are 4 examples of Psychographics?
- Personalities
- Lifestyles
- Interests
- Opinions, attitudes, and beliefs
- Values
Citations
https://www.forbes.com/sites/christinemoorman/2018/01/12/why-apple-is-still-a-great-marketer-and-what-you-can-learn/
https://www.bbrief.co.za/2018/09/07/apple-and-value-creation/
https://www.surveymonkey.com/market-research/resources/what-is-psychographic-segmentation/
