The rural marketer needs to understand that productsThe rural marketer needs to understand that products made for the urban market cannot be dumped in ruralmade for the urban market cannot be dumped in rural areas by changing the price or another feature.
What are the factors affecting consumer Behaviour?
- Psychological Factors
- Motivation
- Perception
- Learning
- Attitudes and Beliefs
- Social Factors
- Family
- Reference Groups
What are consumer behaviour models
A consumer behavior model is a theoretical framework for explaining why and how customers make purchasing decisions.
The goal of consumer behavior models is to outline a predictable map of customer decisions up until conversion, thus helping you steer every stage of the buyer’s journey.
Which strategies are mostly used in rural advertising?
- Rural Market Segmentation
- Competitive Strategy
- Product Strategy
- Pricing Strategy
- Advertisement Via Hoardings & Wall Paintings
- Mobile VAN
- Kiosk Setup
- Shop Branding
What are the types of consumer buying behaviour?
- Habitual
- Complex
- Dissonance-reducing
- Variety seeking
- Limited decision-making
- Impulsive
- Spendthrift
- Average spending
What is the most important factor in consumer behavior
Perception. Consumer perception is a major factor that influences consumer behavior. Customer perception is a process where a customer collects information about a product and interprets the information to make a meaningful image of a particular product.
What is rural market structure
The structure of the rural market can be defined by interlinking the Product and Consumer flow processes as mentioned in the illustration below.
We have taken the buyer and seller to define different systems in rural markets.
Quadrant I − It explains a situation in which both the buyer and seller are from rural area.
What is meant by customer behavior
Consumer behavior is the analysis of how consumers make decisions about what to buy, when to buy it, and how to do so.
What are 5 types of consumers?
- Loyal Customers
- Impulse Shoppers
- Bargain Hunters
- Wandering Consumers
- Need-Based Customers
What are the 4 market behaviors
Consumer behaviors can be grouped into four key categories: awareness, preference, engagement and advocacy.
Each of these stages is important to the marketer.
How do you manage customer behaviour?
- Identify Customer Expectations
- Engage Prospects
- Evaluate Processes and Metrics
- Mobilize Your Leaders
- Look to the Future Now
What are the five stages of consumer decision making
What is the consumer decision making process. The consumer decision-making process involves five basic steps.
This is the process by which consumers evaluate making a purchasing decision. The 5 steps are problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation.
What are the 4 types of marketing strategies
What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion.
They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives.
What are buyer characteristics
The buyer’s characteristics influence how the buyer perceives and reacts to the given stimuli.
After that, the buyer’s decision process itself takes place and affects the buyer’s behaviour.
Consumer buying behaviour is affected by cultural, social, personal and psychological characteristics.
What are the 4 elements of marketing mix
The Bottom Line The four Ps of marketing—product, price, place, promotion—are often referred to as the marketing mix.
These are the key elements involved in planning and marketing a product or service, and they interact significantly with each other.
Sources
https://www.businessmanagementideas.com/consumer-behavior/consumer-behaviour-factors-importance-examples-process-factors-models/18375
https://www.yourarticlelibrary.com/marketing/rural-marketing/top-11-characteristics-of-rural-marketing/48722
https://www.tractorjunction.com/blog/9-rural-marketing-strategies-to-succeed-in-rural-india/
https://www.citeman.com/2789-rural-markets-become-attractive-to-corporate-companies.html
