Google local service ads, or LSAs for short, are ads which appear at the top of search engine result pages (SERPs).
A potential customer can learn essential information about a local business at just a glance with an LSA.
What does LSA stand for in marketing
Local Services ads (LSAs) are pay-per-lead advertisements for service businesses, and these ads show up at the top of Google’s search results.
That’s right folks! You heard that correctly. LSAs are a pay-per-lead tool, meaning you don’t pay when someone clicks on your ad.
How do I set up Google LSA?
- Sign in to your Google Ads account
- In the upper right corner, click the tools icon
- Click the plus button
- Select an access level for your invitee, then enter their email address
- Click Send invitation
What is LSA known for
Over our 175-year history, LSA has been a world leader in research and delivering an extraordinary liberal arts and sciences education.
Along the way, we have invented approaches that have changed higher education and the world.
Today, the world faces challenges as daunting and complex as it has ever seen.
What is local Google Ads
Ads on Google can feature your business locations and lead users to call or visit your locations.
When people search for nearby businesses on Google.com or Google Maps (for example, “coffee near me”), they may see local search ads that feature your business locations.
What are service ads
Service advertisements are prototype advertisements that allow us to (re)focus on the core value proposition and test the desirability and perceived value of a new offering.
01 Adapted from Ries, E. (2011). The lean startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.
How do Google Local service ads work
Local Services Ads help you connect with people who search on Google for the services you offer.
Your ads will show up for customers in your area, and you only pay if a customer contacts you directly through the ad.
What is the difference between local service ads and Google Ads
Google Ads are known as pay-per-click (PPC) advertising, meaning you pay every time someone clicks on your ad – even if they don’t contact you at all.
With Local Service Ads (LSAs), you pay by the lead instead of the click, meaning you’re only charged when a prospective customer contacts you via the ad.
Where do Google Local service ads appear
How Local Services Ads work. The Local Services unit is shown at the top of Google Search results when people search for the services you offer in areas you’ve chosen.
Potential customers can click or tap on your ad to either call you or send you a message request (US only).
How do I manage local Google ads?
- Sign in to your Local Services Ads lead inbox
- Select the menu
- Select Profile & Budget from the menu
- Select the information you want to edit (for example, business hours, service area, job types, or photos)
- Enter the new information
- Press Save
What are the main Google Ads campaign types?
- Search: Text ads on the SERP
- Display: Media-rich ads on websites
- Video: Video ads on YouTube
- Shopping: Product ads on Google
- App: Mobile app-specific ads on many channels
- Local: Search ads that drive traffic to a physical location
How can I boost my Google Ads?
- Improve your Quality Score
- Use the best ad extensions
- Utilise smart bidding strategies
- Test different ad types
- Write compelling ad copy
- Create tightly themed keyword groups
- Split test advert copy
- Highlight pricing in ad copy
What is lead generation in Google ads
Google Ads provides you with an option to have your ads appear on search sites other than Google.
These sites can deliver additional high-quality traffic to your business to help you generate leads.
Your ads can appear next to search results on these Search Partner properties.
When did Google Local service ads start
Local Services Ads were initially launched in test markets back in 2015. Throughout 2018 and part of 2019, Google was slowly adding new cities to the platform.
Capitalizing on the success of LSAs, Google chose select industries to include in a nationwide rollout.
How do I put an ad on Google Maps?
- Enable location extensions for your Google Ads account
- Set up or update your Business profile listing
- Use location targeting and bid by location
- Optimize your keywords
What are local search ads
Local search ads are a way for businesses to be featured and stand out within the local results section of a Google search.
When a user is looking for a specific service near their location, they may see advertisements that show your location, phone number, hours, and reviews.
Are Google Local service ads worth it
For many businesses, Google’s local service ads are definitely worth the time and money.
The quality of leads generated from a local service ad will likely be higher than those produced by a typical digital display ad or regular Google pay-per-click (PPC) ad.
The cost will also probably be higher per lead.
How do I run a local campaign on Google Ads
Create new campaign Click the plus icon and select New campaign. In the “New campaign” window, select Local store visits and promotions.
In the next panel you can make a selection to either use Business Profile to select your store locations or affiliate locations to select stores in which your products are sold.
How do I rank higher on Google local ads?
- Your review score and the number of reviews
- Your proximity to a users’ location
- Responsiveness to customer inquiries and requests (basically answering the phone)
- Your hours
- Your budget
What does Google screened mean
Google Screened professionals have passed extensive background and license checks conducted by Local Services Ads, our trusted partners, or state and/or regulatory bodies.
Local Services Ads verifies that their professional licenses are current.
Are local service ads free
Local Service Ads are pay per lead, not click: you’ll be able to bid on a per lead basis rather than paying for clicks that don’t turn into engagements with your intake team.
These ads serve through normal SERPs (search engine results pages) on mobile, desktop, tablet devices, as well as through voice search.
What does a Google guaranteed business mean
A Google Guarantee badge means that Google has verified your business and decided it meets high standards for background, liability and insurance checks.
The badge can show up for both paid and organic results.
How do I become a paid Google ad specialist
Most AdWords specialists are Google certified. To become Google Adwords certified, you have to pass two Google assessments.
The assessments are offered online through the Google Academy for Ads. Certification involves passing the AdWords Fundamentals assessment, and one of the supplemental advertising assessments.
How do I advertise on Google without a website
If you don’t want to create a website, you can create a local page with Business Profile and advertise with Smart campaigns in Google Ads.
Where do local campaign ads show?
- Google Maps
- Google Search Network
- YouTube
- Google Display Network
- Business Profile
- Gmail
Where can I post my ads for free?
- Facebook Messenger
- Google My Business
- Facebook Marketplace and Facebook Shops
- eBay
- Craigslist
- Locanto
- Oodle
- OLX
Are Google Local service ads available in Canada
Google’s Local Services ads (aka LSA, Google Guaranteed ads, Local Services by Google, Google Local Services) is a pay per lead advertising platform that has expanded across the United States, and in Canada (excluding Quebec) but limited to 4 business categories.
Do local service ads work
One is they are simply a cost-effective method for local businesses to reach customers.
Running an ad in your local area is much cheaper than paying for ads outside of your service area, too.
As such, LSAs are a great way to maximize the impact of your advertising spend.
What is Google My Business called now
Transitioning from the Google My Business app to Google Maps & Search. The Google My Business mobile app is no longer available.
You can use the Google Maps mobile app and Google Search to keep your Business Profile up-to-date and reach your customers where they are.
Learn how to manage your profile directly on Google.
What are examples of public service advertising?
- Disability Support Services Advocacy
- Emergency Preparedness Guidance
- Conservation Services Enforcement
- Social Impact Messaging
How do I log into local services ads
Sign in to your Google Ads account. , then under “Setup,” click Access and security.
Click the plus button Select an access level for your invitee, then enter their email address.
Sources
https://www.hallaminternet.com/improve-adwords-ctr/
https://www.wordstream.com/blog/ws/2018/06/11/google-local-service-ads
https://play.google.com/store/apps/details?id=com.google.android.apps.ads.homeservices&hl=en_US&gl=US
https://support.google.com/localservices/answer/7527305?hl=en
https://www.lawinsider.com/dictionary/local-service-request
