Choosing a target market is important because it enables the firm to direct its resources to those customers with high potential for sales growth, interest in the product and loyalty to the brand.
What are the 4 factors of target market
A target market can be translated into a profile of the consumer to whom a product is most likely to appeal.
The profile considers four main characteristics of that person: demographic, geographic, psychographic, and behavioral.
What age group is most active on social media
Social media age demographics of users worldwide According to recent research, global consumers aged 20 to 29 are the biggest users of social media—not entirely dissimilar to social media age demographics in the US.
Those in this age group make up nearly one-third (32.2%) of all social media users worldwide.
How do you identify your audience?
- Start with your current customers
- Think benefits not features
- Collect demographic data on your target audience
- Send out customer surveys
- Look for trends in online customer feedback
- Go niche
- Research your competitors
- Create a market positioning map
What age group is most influenced by social media
At the advent of social media, Pew routinely found that younger Americans (ages 18–29) were significantly more likely to use social media.
What age group uses social media the most
According to recent research, global consumers aged 20 to 29 are the biggest users of social media—not entirely dissimilar to social media age demographics in the US.
Those in this age group make up nearly one-third (32.2%) of all social media users worldwide.
What is an attractive market
the degree to which a market offers opportunities to an organisation, taking into account the market size and growth rate and the level of competition and other constraints. +1 -1.
What are the types of media audience
Three types of audiences are the “lay” audience, the “managerial” audience, and the “experts.”
The “lay” audience has no special or expert knowledge. They connect with the human-interest aspect of articles.
What is the most popular niche?
- Digital marketing
- Blogging and making money online
- Health and fitness
- Personal finance and investing
- Recipes and food
- Personal development and self-care
What are the four types of audiences?
- Friendly
- Apathetic
- Uninformed
- Hostile
What are the 6 types of audiences?
- Seekers
- Amplifiers
- Joiners
- VIP Joiners: Subscribers
- VIP Joiners: Fans
- VIP Joiners: Followers
What are the 7 types of audiences?
- Neutral Audience
- Hostile Audience
- Uninformed Audience
- Expert Audience
- Business Audience
- Final thoughts
What are the 4 types of market segmentation
Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.
Sources
https://en.wikipedia.org/wiki/List_of_most-followed_Instagram_accounts
https://www.linkedin.com/pulse/4-types-audience-your-speech-conor-neill
https://www.quora.com/Who-is-the-target-audience-of-Instagram
https://www.adobe.com/express/learn/blog/top-social-media-sites
