With phrase match, a user’s word order matters only when it changes the intended meaning of your keyword.
When you use phrase match, your ads get to the right users without the creation of an extensive list of keywords and phrases.
What is phrase Match example
The syntax for phrase match is to put quotes around your keyword, such as “tennis shoes”.
Below is an example of how phrase match works: Ads may show on searches that have the same meaning or same intent as the keyword.
Why is phrase match good
Phrase match gives you more control than broad match. With this keyword match type, your ads will show to users who include the exact phrases you’ve chosen as keywords in their searches.
If you include quotation marks around your keyword, Google will take that as an indication to utilize phrase matching.
What is the new phrase match
The updated phrase match simplifies match types by combining the control of phrase match, and the expanded reach of the discontinued broad match modifier.
The new phrase matching behavior is more expansive than the former phrase match, and slightly more restrictive than the discontinued BMM.
How do you match phrase keywords
Phrase Match – If you enter your keyword in quotation marks, as in “tennis shoes,” your ad would be eligible to appear when a user searches on the phrase tennis shoes, in this order, and possibly with other terms before or after the phrase.
What is exact match vs phrase match
Exact match: Show an ad only when the query is the exact same as the keyword.
Phrase match: Also show the ad if there are extra words before or after the keyword.
Broad match: Show the ad so long as all the keywords are part of the search, regardless of word order.
Which symbol is used for phrase match
The correct syntax for writing phrase match keywords is by adding quotes (“ ”) around the phrase.
Is phrase match still available
As of February 18, 2021, the phrase match type will be expanded to match to more search queries, and the broad match modifier option—which was introduced in 2010, and which allows advertisers to specify certain words (with a plus sign) that must be included in a search query—will be retired.
What is broad match and phrase match
Phrase match offers some of the versatility of broad match, but with a higher level of control.
Your ad will only appear when a user queries your key phrase using your keywords in the exact order you enter them, but there might be other words either before or after that phrase.
How do you use the phrase match modifier
With Broad Match Modifier, each word in the keyword/phrase must be present, but can be in any order and can include other words.
For example: the keyword +red +tennis +shoes could trigger your ad to show for searches such as: Red tennis shoes for sale.
How to tie red tennis shoes.
What is the difference between exact match and phrase
The meaning of the keyword can be implied, and user searches can be a more specific form of the meaning.
With phrase match, you can reach more searches than with exact match and fewer searches than with broad match, only showing your ads on the searches that include your product or service.
What is exact match keywords
A keyword match type that allows you to show your ads on searches that have the same meaning or same intent as your keyword.
Exact match gives you the most control over who sees your ad, but reaches fewer searches than both phrase and broad match.
What is negative phrase match
A keyword setting that allows you to exclude your ad for searches that include the exact keyword phrase.
Searches may include additional words, and the ad won’t show as long as the keywords are included in the search in the same order.
What are the 3 match types for keywords in Google Adwords
There are three different keyword match types to choose from when advertising with Google Ads: Broad match.
Phrase match. Exact match.
What is Google Ads customer match
Customer Match lets you use your online and offline data to reach and re-engage with your customers across Search, the Shopping tab, Gmail, YouTube, and Display.
Using information that your customers have shared with you, Customer Match will target ads to those customers and other customers like them.
Does word order matter in phrase match
In fact, the main thing to remember about exact match is that it’s really no more restrictive than modified broad match or phrase match in terms of its “leakiness,” and word order doesn’t matter.
What is better broad match or phrase match
Where broad match is less restrictive giving your ad away to a range of search terms related to the keyword, exact match is more controlled when showing your ad for the searched terms.
Phrase match is a little less controlled than exact match and BMM is a type of broad match type but more controlled.
Is phrase match better than broad
Phrase match is more specific than broad match and allows you to target searches more precisely.
It is less specific than exact match, which only shows your ad for searches of your exact keyword.
Are exact match keywords cheaper
Exact match will have lower cost This cost reduction will only be visible when comparing a phrase match and exact match of the same keyword.
In other words, it is cheaper to target a search query from exact match keyword when compared to a phrase match keyword.
Does order matter in phrase match
Phrase Match Your ad will only appear when a user queries your key phrase using your keywords in the exact order you enter them.
Or another way of saying, word order matters for phrase match, but you can have words before or after each phrase.
Close variants apply to phrase match type as well.
What are keyword match types
There are four different keyword match types for Google Ads: broad match, phrase match, exact match, and negative match.
What is the difference between keywords and AdWords
These terms are the most relevant to your business. And the keywords are the search terms that you instruct Google AdWords to show your ads on.
This is key: Your AdWords account allows you to view the exact search terms that triggered your ads.
Which match type is best for Google Ads
Broad Match is Google’s default setting, and, as such, is the most widely used match type by entry-level Google Ads users.
Should I use broad match or phrase match
If you want to reach a more specific audience than broad match would reach but don’t need the search term to match your keyword exactly, phrase match is an excellent in-between choice.
If you want to advertise a specific product and only reach users interested in that product, you may want to use phrase match.
What is a phrase keyword
A keyphrase means a set of separate words that build a phrase (so it’s a multi-word search term).
If it is essential to distinguish between a single word and a phrase, these terms are used in their initial strict meaning.
Should I use broad match Google Ads
My advice has been simple: stay away from this keyword match type, especially if you are new to Google Ads.
That’s because in all the accounts I’ve audited, broad match keywords are one of the key reasons for a poor ROI.
How do I use Google ad keywords?
- Sign in to your Google Ads account
- Click the tools icon
- Click Discover new keywords
- There are 3 ways to discover new keyword ideas:
- Click Get results
What is keyword phrases
What is a keyphrase? A (focus) keyphrase is the search term that you most want your post or page to rank for, so when people search for that keyphrase, they should find you.
E.g. Your website is all about dogs, and you’ve just written a blog post all about how puppies can become obedient.
How do you search a phrase
Phrase searching involves placing double quotation marks (“__”) around two or more words to create a search term.
This technique narrows the search to retrieve only those results in which the exact phrase appears.
What are match types
A match type is a keyword setting in Apple Search Ads Advanced search results campaigns that helps you control how your ads are matched to user searches.
There are two types you can apply: Broad match and exact match. We recommend you run campaigns with both match types to ensure good coverage and performance.
What is the best keyword match type
If you’re running a highly-targeted campaign that is focused on a small audience, Phrase Match is one of the best keyword match types to use.
You can create ad copy and specific offers tailored to this user group, which can help you create a more effective PPC campaign.
Sources
https://www.writeontyne.com/post/how-to-use-keyword-modifiers
https://www.dailywritingtips.com/7-classes-of-phrases/
https://www.albert.io/blog/identifying-phrases/
https://www.searchenginejournal.com/google-phrase-match-guide/410514/
https://help.ahrefs.com/en/articles/2084360-what-is-the-relationship-between-paid-keywords-and-paid-traffic-value
