It costs about $50,000 to market an indie game. In short, I’m multiplying the average value of an indie game developer‘s time by the average time it takes to do a specific set of marketing tasks over 3 months leading up to the launch of their game.
How much should you spend on a marketing indie game
I suggest you spend 70% of your marketing during the production of the game and 30% at launch.
How much does marketing a game cost
Summary: It costs about $50,000 to market an indie game. Branding takes about 2 weeks to complete, it will cost you about $7,000 to do yourself, or about that to outsource.
A trailer takes about 1 week to produce, costs you about $4,000 to do yourself, and maybe less to outsource.
How much does the average indie game cost
Indie games are typically developed by small teams on relatively small budgets. The average cost to make an indie game is about $250,000, but some small projects can cost as low as nothing + time you spend on development.
How much does it cost to advertise a game
For dynamic in-game advertising, you’ll be looking at a CPM (Cost Per Thousand impressions) pricing model.
The CPM rate should fall between the range of $4.00-$12.00.
How much of a Games budget is spent on marketing
The 25-50% rule. Many successful indie developers have suggested applying a rule of 25-50% – that is to say, for every x amount of money you spend on making the game, spend another 25-50% of that amount on marketing.
How much do video games spend on marketing
In fiscal year 2022 (April 2021 to March 2022), video game publisher Electronic Arts (EA) spent 961 million U.S. dollars on marketing and sales-related activities.
This represents a 39 percent increase compared to the previous year.
How much money do indie games make
$10-100k – The Indie – This is the core of indies – they’ve made some money out of their games, but typically not enough to make this a full-time career. $100k-1m – The Full-timer – These indies have made enough with their game(s) that they can make it as a full-time indie developer.
How big is the indie game market
There are tens of thousands of well crafted indie games on Steam. Indie segment of the PC game development market is large – 40% of units sold and almost 30% of revenue.
How much does it cost to advertise on a game app
It’s great for time sensitive campaigns, and allows for targeting methods such as geo-targeting, day-parting, and targeting specific games/genres.
For dynamic in-game advertising, you’ll be looking at a CPM (Cost Per Thousand Impressions) pricing model.
The CPM rate should fall between the range of $4.00-$12.00.
How much do indie mobile games make
At the bottom 25% of games released, they make less than $300. The median income for indie games is slightly under $3,800.
The top 25% of games will make around $35,000. If you are hoping to get a small piece of that pie, then I want to take a deeper look into these numbers.
How do I sell my indie game?
- Sell via platforms for gamers
- Sell to business
- Sell via your own website
How many copies does the average indie game sell
This is compared to the same data from last year, where the average game sold 5,000 copies and made $30,000 in revenue.
How much do indie games sell on Steam
Distribution of Steam Games Based on Publisher Type Indie games account for over 95% of all games on Steam, but only about 40% of sales.
Indie games are also cheaper, leading to only 28% of sales revenue coming from indies.
How much does it cost to develop a small game
How much does it cost to make an indie game? You’re looking at a range from about $50,000 to $750,000 to make an indie game.
The lower $50k amount is the total cost for a solo developer, on average, to work for a year on a game (at least in our experience).
As you add more people, the cost goes up.
How much does an indie game dev make
While ZipRecruiter is seeing annual salaries as high as $178,000 and as low as $13,000, the majority of Indie Game Developer salaries currently range between $33,500 (25th percentile) to $119,500 (75th percentile) with top earners (90th percentile) making $149,500 annually across the United States.
How do you market research an indie game?
- Find out where your community hangs out online
- Poke the forums
- Read through the Community Hub on Steam
- Send surveys
- Get out there – go to conventions
- Build buyer personas
How much does it cost to advertise a game on Steam
To sell a game on Steam, you’ll be charged a one-time nonrefundable fee of $100.
However, the fee may be recouped in full once your game has earned at least $1,000 in gross revenue.
How do I market my indie game Reddit?
- Create the correct online branding – twitter and facebook at least but IndieDB, tumblr and a website are great too
- Make your online accounts easy to find
- Make a press kit
- Engage with the community
- Don’t be shy, ask for coverage
- 7.Start Early
- Bonus – Subreddit flairs
What is the best selling indie game of all time
Minecraft. Markus Alexej Persson, more famously known as Notch, is the creator of Minecraft, the most wildly successfully indie game of all time.
Why does game development cost so much
All that can cost more than paying the coders and artists who produced the game in the first place.
That said, when it comes to quantity of entertainment, games are bigger than films.
The biggest-budget games tend to be those that deposit their players into giant, open-ended worlds and invite them to explore.
What indie games make the most money
When looking at more standard revenue model genres, RPG, simulation and strategy games are the highest earning for indie categories.
Even in the RPG genre, with the highest proportion of high earning games, only about 30% of the games make $50,000 or more and over half of the games never make more than $10,000.
How much do indie game developers make Reddit
Average salary for fulltime indie game devs is $11,782/year. 57% make less than $500.
How much do game ads make
For rewarded video ads, the average revenue per impression in the US is $0.02.
The average revenue per completion is $0.16 for interstitials and $2.50 for offerwall.
How much does it cost to make an open world game
Such games usually allow exploring an open world, have huge lore, lots of NPCs, several main quests and dozens of additional ones, abilities to use and manipulate objects, develop skills, and many more.
So, the total cost of such games usually starts from $60,000 and might reach $200,000.
How much does game Dev cost
A 2D mobile game development cost can be between $ 5,000- $ 20,000, but it can go up to $ 50,000- $ 20,000 if the game has more functionalities.
The cost of a 3D game is higher than that of one with 2D graphics.
The price of such a game starts at $ 20,000 and can even go up to $ 250,000.
How can I market my games without money?
- Start with focusing on ASO
- Focus 100% on your soft launch
- Leverage the power of word of mouth
- Get yourself some paparazzi
- Tap into the power of social media
- Become active on forums and communities
- Leverage cross-promotion
- Focus on user relationships
How much does it cost to make a 2D video game
2D games are, of course, less expensive than 3D games. Simple 2D games, like Red Ball, Sudoko, Flappy Bird, etc., can be developed for $5-20k.
However, if you want a comprehensive 2D game development costs could surge to $50-100k.
What percentage of indie games are successful
70% of all indie games are commercial failures. Of the 30% that are considered successful, only 7% of those games will generate enough revenue to fund a second project.
How much do AAA games cost to develop
AAA games are the big-budget games that large studios and publishers typically make. The average AAA game takes about four years to develop, with an average cost of about $80 million and higher.
What is the average budget for a video game
Games have stayed at a constant $60 since the release of the seventh generation consoles like Xbox 360 and PlayStation 3.
Depending on the game, it may seem like a lot for a game that might only result in 9 hours of gameplay.
We want more out of games if they are going to cost us a considerable amount.
References
https://www.gameshub.com/news/features/how-game-prices-digital-distribution-and-xbox-game-pass-affects-developers-10912/
https://www.computercareers.org/is-game-development-hard-skills-required-learning-tips/
https://xsolla.com/blog/score-dev-kits-for-xbox-playstation-and-nintendo
https://www.reddit.com/r/gamedev/comments/2fq4w0/marketing_basics_for_indie_game_devs/
