The Doubleclick ad exchange is a real-time marketplace to buy and sell display advertising space.
By establishing an open marketplace where prices are set in a real-time auction, the Ad Exchange enables display ads and ad space to be allocated much more efficiently and easily across the web.
Does AdSense still exist
It is the most reliable advertising platform on the Internet today and can generate the most revenue for publishers (compared to other similar PPC systems) AdSense besides content websites is also available for games, videos, mobiles, and search products.
What should you do when you lose a bid?
- Request a Government Debrief
- Evaluate the Winning Price
- Continue Engagement and Discussions
- Keep Track of Your Wins and Losses
What does skipped mean on council bidding
There may be times that a Housing Association decides not to make an offer to the highest ranked applicant who has expressed a preference on the property on the shortlist.
This is known as ‘skipping’ the bid. Shortlisted applicants may be overlooked for a number of reasons.
How do I increase eCPM on AdMob?
- Test AdMob ad placement
- Test different types or sizes of AdMob ads
- Optimize eCPM floors
What is informal recruitment
Informal Recruitment, also known as Continuous Open Bidding (COB), is a process that sororities engage in outside of the primary (formal) recruitment period.
During this process, a sorority will offer bids to women in order to reach chapter total, meaning the largest size a sorority can become through recruitment.
How do you win best and final offers
The key to winning a best and final offer is to present yourself in the best position to match the future plans of the seller, meaning that buyers should try to establish a seller’s motivations for selling.
What is sealed tender
Sealed Tender means a Sealed Bid that contains an offer in writing to execute some specified services or to supply certain specified goods for a certain price provided in response to a publicly advertised Request for Tenders.
Are tenders Profitable
Profit margins are typically between 5-10% of the total tender value, depending on location, urgency etc.
How many publishers use Prebid
Nowadays, more than 66% of publishers use prebidding to ensure the best eCPM with the lowest latency.
What are the method of tendering
There are three types of tendering methods in construction – by open tendering, selective tendering, or by negotiation.
Is DoubleClick owned by Google
Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year.
What is a mediation platform
The definition of mediation platform Mediation platforms centralize access to multiple ad networks in one SDK integration, leveraging an optimization algorithm to determine which mediated ad network can fill the app developer’s inventory with the highest CPM.
Which is the most preferred method of tendering
The open tender process This particular type of tendering in procurement provides the most competition in the market, as each bidder needs to prove their company offers the highest quality, and best value for money.
What is Jedi blue deal
Jedi Blue is the name of an agreement between Alphabet and Meta Platforms that allegedly gave Facebook an illegal advantage in Google’s ad auctions in exchange for Facebook’s word that it would end its own ad service plans.
What are the risks of tendering
The most significant risks priced in tenders were: availability of resources; design or documentation errors; incomplete design; buildability issues; and inclement weather.
What are the three types of tenders?
- Open tender
- Selective tender
- Negotiated tender
- Single-stage and two-stage tender
How does programmatic work
Programmatic advertising refers to buying and selling ad inventory in real time, using an auction-based software rather than manual negotiations.
This gives an advertiser the ability to pay for impressions based on the value of the eyeballs viewing their ad instead of a flat CPM across all impressions on a website.
Does DoubleClick still exist
Starting July 24, 2018, the DoubleClick and Google Analytics 360 Suite brands have been replaced with Google Marketing Platform.
As a current user of these products, you immediately have access to Google Marketing Platform, including: New product branding.
What’s the proper sequence to set up mediation?
- Stage 1: Mediator’s opening statement
- Stage 2: Disputants’ opening statements
- Stage 3: Joint discussion
- Stage 4: Private caucuses
- Stage 5: Joint negotiation
- Stage 6: Closure
References
https://altura.io/en/blog/tendering-types/
https://developers.google.com/admob/android/mediate
https://www.adpushup.com/header-bidding-guide/
https://www.lawinsider.com/dictionary/direct-bidding
https://www.google.com/adexchange/AdExchangeOverview.pdf
