A lookalike audience is a way your ads can reach new people who are likely to be interested in your business because they share similar characteristics to your existing customers.
A lookalike audience uses an existing Custom Audience you select for its source audience.
What is meant by lookalike audience and custom audience in Facebook
What Is a Facebook Lookalike Audience? A lookalike audience is a targeting audience based on a custom audience.
Examples of custom audiences include people on your email list, website visitors, and Facebook users who engage with your video or Facebook page.
What percentage is Facebook Lookalike Audience
Facebook Lookalike Audiences are an excellent way to reach people who are similar to your existing customers and followers.
When creating a Facebook Lookalike Audience, you can choose between a range of 1%-10% of the total population in your chosen target country, with 1% being those who most closely match your source.
Do lookalike audiences still work Facebook
Facebook lookalike audiences can still work wonders for your business even in the post-iOS 14 world.
Find out how with these expert tips!
What is a lookalike audience in digital marketing
A lookalike audience is a group of social network members who are determined as sharing characteristics with another group of members.
How does Facebook Custom audience work
A Custom Audience is an ad targeting option that lets you find your existing audiences among people across Meta technologies.
You can use sources like customer lists, website or app traffic, or engagement across Meta technologies, to create Custom Audiences of people who already know your business.
When can you create a Lookalike Audience
Your audience size must be at least 100 people from the same country. Facebook recommends between 1,000 and 50,000 of your “best” customers based on lifetime value, order size, or engagement for optimal Lookalike Audiences.
It can take between six and 24 hours for your audience to actually be created.
How do I create a lookalike audience?
- Go to your Audiences
- Select the Create audience drop-down and choose Lookalike Audience
- Choose your source
- Choose the country/countries where you’d like to find a similar set of people
- Choose your desired audience size with the slide
- Select Create Audience
What is the difference between custom audience and lookalike audience
Unlike custom audiences that target people who have already interacted with your brand, lookalike audiences seek to find people similar to your existing users.
It works like this: You create a custom audience based on the people who have interacted with you.
How do I refresh my lookalike audience on Facebook
If you want to keep your lookalike audience updated, reload your order data every month (once again, can be weekly or biweekly depending on the list growth) and create a new lookalike with this new updated list as seed audience.
What is smart audience on Facebook
Smart Audience is a new type of audience that allows advertisers to begin serving ads immediately, see results faster, and augment their current audiences.
Does Facebook lookalike audiences automatically update
When being used, a lookalike will dynamically update every 3 to 7 days, assuming the source audience it is based on is also dynamically updating such as audiences based on pixel events.
This saves a lot of time as you don’t have to keep creating new audiences for every new campaign.
What is a 1% lookalike audience
Lookalike audiences take the top percentile of visitors that share the most common traits as the audience’s seed.
Choosing the top 1% will result in a smaller but more homogeneous audience. Choosing a larger percentile, e.g. 5% or 10%, will result in a larger audience that is less homogeneous.
What is audience optimization on Facebook
Facebook Audience Optimization, or simply Audience Optimization, is an organic targeting tool for Facebook Pages.
It was originally introduced to help Facebook analyze, categorize and deliver different types of content you post on your Page to the timelines of your audience based on their interests.
How do you create a custom audience on Facebook?
- Open Facebook Ads Manager and click Create Ad
- Follow the steps to set up your ad
- Set the ad to target your selected Custom Audience
- Refine your targeting options
- Set your budget and timing as usual and you’re ready to go
How do I create a lookalike audience from my email list on Facebook
To make things easy, download your email list as a CSV file. In Facebook Ads Manager, go to the Audiences dashboard and click “Create Audience.”
A drop-down menu will appear, then you will select Custom Audience, as you will be creating your audience based on your email list and not based on a Facebook audience.
How do I create a custom audience on Facebook?
- Create an ad
- Under Audience, click the text box for Custom Audiences
- Select the Custom Audiences and/or Lookalike Audiences you want to use
- Select Exclude if you want to remove anyone
- Finish setting up the ad and click Place Order
What is a seed audience Facebook
Lookalike audiences allow advertisers to target more people who are similar to their established customers.
A lookalike audience uses a given user set as a “seed,” and an audience is built of similar users.
How do you choose a Lookalike Audience?
- Step 1: From the Facebook Ads Manager, go to Audiences
- Step 2: Click Create audience and choose Lookalike Audience
- Step 3: Choose your source audience
- Step 4: Select the countries or regions you would like to target
- Step 5: Choose your desired audience size
Can you create lookalike from custom audience
Depending on the size of your video audience, that custom audience can be a small group.
Just know that you can create a lookalike audience of people based on how long people are watching your video.
You could then target the lookalike audience based on a custom audience of video views with the video.
Does a lookalike audience include the original audience
A Lookalike Audience is a way your ads can reach new people who are likely to be interested in your business because they share similar characteristics to your existing customers.
A Lookalike Audience uses an existing Custom Audience that you select for its source audience.
What are the 3 types of audiences that you can target on Facebook
When you advertise on Facebook, you can target your ads to three types of audiences: saved audiences, custom audiences, and lookalike audiences.
Saved audiences let you target specific interests, behaviors, income levels, locations, and other criteria.
When should I use lookalike audiences
Facebook Lookalike Audiences can be used to reach people who are similar to your current customers.
They increase the probability of generating high-quality leads and offer more value on ad spend.
Lookalike Audiences are formed based on source audiences.
Who do businesses try to reach with a lookalike audience
Who do businesses try to reach with a lookalike audience? Correct! The purpose of a lookalike audience is to reach people who are similar to an existing audience.
Can you make lookalike audiences on Google
Log in to your main Google Ads page and click “Audiences” in the navigation bar.
Go to the “Edit audiences” section and select an ad group with the pencil icon next to it.
In the “All audiences” box, select the remarketing and similar audiences, and then click on the list or lists you want to use for similar audiences.
Are lookalike audiences still effective
Lookalike audiences have traditionally been one of the best converting audiences both for my clients and in my own business.
The good news is that they still can be great converting audiences!
How many people do you need for a lookalike audience
To create a lookalike, your custom audience needs to have at least 100 people.
If you don’t have enough people for a custom audience based on a product page, you could always create a custom audience that includes visits to all product pages or all pages on your website.
How do I create a lookalike audience on Instagram?
- From Meta Ads Manager, go to Audiences
- Select the Create Audience dropdown, then choose Custom Audience
- Select Instagram account and click next
- From the dropdown, choose the Instagram account you want to use for your audience
- Choose the engagement type you want to include
Why is the audience size of a lookalike audience important
A smaller lookalike audience is more targeted. Your ad will be seen by fewer people, but they’ll also be more closely aligned to the characteristics of your current customers or fans.
Target specific demographics.
What is a good Facebook audience size
Facebook typically recommends a source audience of between 1,000 and 50,000 people. In other words, your source audience should be made up of your best customers in order for you to produce better results.
What is a good lookalike audience size
To create a Facebook lookalike audience, your source audience needs to include at least 100 people from a single country.
Additionally, it’s recommended that your source audience contain 1,000 to 50,000 people.
Citations
https://www.sparrowboost.com/article/target-your-competitors-audience-with-facebook-ads
https://www.facebook.com/business/help/365463786964246
https://www.optily.com/resources/content/facebook-lookalike-audiences
https://www.campaignmonitor.com/resources/knowledge-base/how-do-i-create-a-lookalike-audience-from-an-email-list/
