ASOS’ focus on the customer experience, as well as its investment in the latest online innovations and its ongoing efforts to become more sustainable, have helped it to stand out from other clothing retailers.
How many people use ASOS
Globally, there are over 26 million active customers on asos.com, which the retailer defines as “having shopped in the last twelve months as at 31 August 2021.”
Is ASOS an eCommerce store
By 2020, the brand boasted over 23 million active customers. Couple this with over 22 million social media followers and it’s little wonder they’re one of the most successful eCommerce fashion businesses out there.
Why do you want to work for ASOS
We’ll give you every opportunity to have your say and fulfill your own ambitions.
We have a strong DNA at ASOS and we call it the ASOS Way.
We live by our values of being authentic, brave, creative and disciplined in everything.
We’re committed to promoting a diverse workforce too.
How many brands ASOS sells
Fashion retailer and marketplace Asos sells fast fashion from over 850 brands.
What is ASOS unique selling point
Driven by its core values i.e. Authentic, Brave, Creative- ASOS’ unique proposition for customers, focuses on designing and curating the most relevant fashion, face, and body products for every fashion loving 20-something and amuse them with delivering compelling, friction-free digital experiences.
How Global is ASOS
The online store ASOS has become a global ecommerce company with around 60% of its business coming from abroad.
Offering a fully localized buying experience to their key international markets was the cornerstone of ASOS’ ecommerce success.
How could ASOS improve
By increasing marketing efforts to leverage traffic from the sites that their competitors utilize, ASOS could convert undecided shoppers before the competition does, therefore expanding their consumer base and increasing traffic.
Is ASOS online only
We’re all about online at ASOS so you won’t find us in your local mall.
We’ve got hundreds of brands and thousands of products that just wouldn’t fit into a store.
Instead we focus our efforts on bringing you thousands of new products each week and the latest fashion news and tips via our Women’s and Men’s homepages.
How does ASOS gather data
Which data does ASOS collect? Some examples of the data ASOS collects include size; estimated price range; social media accounts if you’ve linked to ASOS; order and search history.
ASOS stipulates in its privacy policy that they don’t ‘sell’ your data, but they do share it for advertising and monetary purposes.
Who is the ASOS target customer
Asos’ aim is to “become the world’s number-one destination for fashion-loving 20-somethings” (Asosplc.com). Asos’ primary target audience are young adults but try to target as many people as they can as they have “more than 30 sizes and are committed to providing all sizes at the same prices.”
(Asosplc.com).
How would you describe the typical ASOS customer
Customer Journey A typical customer of ASOS would be a young professional or a student – male or female, buying through a laptop or mobile phone.
This is due to ASOS’s main target market being ’20 something’ (ASOS PLC, 2018).
Why was ASOS created
The name can trace its origins back to 1999 when founders Quentin Griffith, Deborah Thorpe and Nick robertson envisioned a company that sold the outfits worn by celebrities.
In its first year, the founders started the As Seen on Screen campaign to spread the word on their celebrity-inspired fashion business.
Where is ASOS distribution Centre
Our Warehouse is based in Barnsley – it’s the size of six football pitches, so pretty huge.
Every one of our products comes here and is checked, picked and packed before making its way by air, land or sea, to be delivered.
How is ASOS unique
ASOS has built a reputation for quality and value by offering its customers fun and authentic products, directly from the brands they offer.
With easy and affordable shipping options to almost anywhere in the world, ASOS managed to grow its international appeal.
Is ASOS inclusive
Ranked No.8 – 2021/2022 Featuring at 8th place, and cementing a position within the Top 10, ASOS plc is an inclusive online retailer, selling more than 850 brands to over 26 million customers across the globe.
Who is ASOS competition
asos.com’s top 5 competitors in July 2022 are: zara.com, urbanoutfitters.com, next.co.uk, boohoo.com, and more.
According to Similarweb data of monthly visits, asos.com’s top competitor in August 2022 is zara.com with 79.2M visits.
Is ASOS popular in us
Asos already has a sizeable and growing position in North America. Last year, US revenue grew 21 percent to almost half a billion pounds and the region currently accounts for about 13 percent of the company’s overall sales.
But with just 3.5 million active US customers, there’s still plenty of room to grow.
How many brands ASOS has
ASOS has 17 own brands, accounting for 40% of sales in FY21 (£1.4bn).
Who created ASOS website
Asos has come a long way since it was founded in 2000 as As Seen On Screen, the destination for clothes and other items seen in films or on TV.
Early on, its co-founder, Nick Robertson, the great-grandson of Austin Reed, saw the opportunity to branch out into selling own-label and third-party branded fashion.
What are ASOS insiders
ASOS has its ‘Insiders’ – a stylish group made up of employees and outside influencers who have special ASOS-handle Instagram accounts where they share outfit photos.
There’s also an ASOS Insiders’ web page where visitors can shop selections curated by each Insider.
This practice isn’t exclusive to retail brands.
What are ASOS aims and objectives
Our mission is to inspire young people to break down barriers and, ultimately, to achieve amazing things.
We have so many experts in fashion and tech who love to pass on their talent through the Foundation – it’s one of our favourite parts of being ASOS, and we hope we can change lives.
How much are ASOS brands
How much does it cost to open a boutique on ASOS Marketplace? We charge 20% commission on sales made through our platform.
How did ASOS get its name
The name ASOS is an acronym for “As Seen On Screen”, although many customers of the brand are unaware of this fact.
Initially known as “AsSeenOnScreen Limited”, the company soon shortened the name to ASOS in less than a year.
Does ASOS use dynamic pricing
However, with the likes of ASOS, Skyscanner and Amazon leading the way, dynamic pricing is influencing the entire ecommerce landscape, and food and drink products are no exception.
How many followers does ASOS have on social media
Social Media Engagement and Influencers ASOS boasts some 22.7 million followers across its social media platforms, with 8 million on Instagram alone, nearly 6 million on Facebook and over 1 million on Twitter.
The brand is also active on YouTube, Snapchat, and Pinterest, clearly concentrating on its youth demographic.
Why did ASOS decide it needed to revamp its entire digital platform
Instead of updating its existing infrastructure yet again, ASOS decided to completely redesign the foundation of its business to run on Microsoft Azure.
“We needed a platform that would be flexible so that we could try new things in the presentation layer, in the way that consumers interact with us,” says Strudwick.
How was ASOS founded
In 1999, two ordinary British men had the bright idea of starting a fashion business that copied the trending styles and designs worn by popular celebrities.
Nick Robertson and Quentin Griffiths didn’t know at the time that their small idea would grow into something so huge as ASOS is today.
Is ASOS multichannel or Omnichannel
A key factor for ASOS’ recent success is its focus on an omnichannel strategy.
ASOS knows that their target audience are crazy for social media. They constantly interact with their audience through multiple social channels with different content on each, but with the same consistent messaging.
Who is ASOS biggest competitor
asos.com’s top 5 competitors in July 2022 are: zara.com, urbanoutfitters.com, next.co.uk, boohoo.com, and more.
References
https://www.theguardian.com/business/2022/jun/16/asos-warns-on-profits-amid-significant-increase-in-customer-returns
https://blogs.brighton.ac.uk/katebenson/2018/12/04/the-secrets-of-asos-success-that-every-fashion-lover-should-know/
https://asoscareers.asos.com/ASOS/WorkingatASOS/WhyWorkHere.html
https://fashionunited.uk/news/business/shopping-online-this-is-what-retailers-know-and-do-with-data/2020090250683
https://www.techtarget.com/searchcustomerexperience/definition/brand-ambassador
