A market is a place where buyers and sellers can meet to facilitate the exchange or transaction of goods and services.
Markets can be physical like a retail outlet, or virtual like an e-retailer. Other examples include illegal markets, auction markets, and financial markets.
What are the types of market?
- Monopoly
- Oligopoly
- Perfect competition
- Monopolistic competition
- Monopsony
- Oligopsony
- Natural monopoly
Which of the following is a part of marketing Mcq
Marketing Mix MCQs The 4P’s make up the typical marketing mix and it includes Product, Place, Price and Promotion.
What is marketing Mcq
Marketing is an organizational function includes the 4Ps i.e product, place, price and promotion.
View Answer. A. An organizational function and a set of process for creating, communicating and delivering, value to customers and that benefit the organization.
What kind of market is Apple in
Apple operates in an oligopoly type of market structure. In an oligopoly market, there are a small number of firms that control the biggest chunk of market share (Ortega, 2010).
Apple Inc. specializes in the high-end market of smartphones.
Is brand A equity
Brand equity is a marketing term that describes a brand’s value. That value is determined by consumer perception of and experiences with the brand.
If people think highly of a brand, it has positive brand equity.
Who is Adidas target market
The target market for Adidas is the urban youth and adults between the age range of 15-36 with brand design for competition as well as lifestyle and fashion.
The main objective of this is to focus the principle consumption to the cities and urban areas to reach the prospective target market.
Which of the following risks refers to the possibility that the company will fail to earn the appropriate return on the money and effort it puts into the new product
The first is investment riskThe potential of losing one’s money and time should a new offering fail., or the possibility that the company will fail to earn the appropriate return on the money and effort (the investment) it puts into the new product.
What is the final step in the marketing process
Final step in the marketing process: Capturing value from customers. Core marketplace concepts: Needs, wants, and demands; market offerings (products, services, and experiences); value and satisfaction; exchange and relationships; and markets.
Is the first step of the marketing process
The first part of the marketing process is to define who you are as a company.
It’s not good enough to simply say, “we sell IT services.” You need to spell out what problem you solve and why it is that you do what you do.
How might a marketer increase a consumer’s personal value equation
How might a marketer increase a consumer’s personal value equation? Reduce the hassle and increase the benefits associated with the exchange.
Sam likes to buy season tickets to his favorite college football team, while Kerry likes to buy individual game tickets to the team’s games.
What kind of awareness is present about consumption of alcohol
What kind of awareness is present about consumption of alcohol? The industry is vigilant about awareness, rules, laws, programs, and all restaurant and bar owners must be aware of their responsibilities to their patrons and society when it comes to service of alcoholic beverages.
How can you evaluate whether to keep an item on the menu
How can you evaluate whether to keep an item on the menu? The extras people may ask for must be priced along with other items.
You must decide ahead of time what those items will be and how much you will charge for them.
Is the fastest transportation method in terms of shipping goods
Air Freight Using air transportation to move your goods is the fastest and most efficient method.
References
https://smallbusinessbc.ca/article/which-more-effective-mass-or-niche-marketing/
https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/14324-niche-strategy.html
https://digitalagencynetwork.com/marketing-to-niche-audience-markets/
https://mymission.lamission.edu/userdata/schonfd/docs/Assignments/Nike%20Segmentation%20and%20Targeting.pdf
