Google Analytics is the tracking tool, while Google tag manager is the mediator between your website and the tracking tool.
In other words, Google Analytics collects, stores, and analyzes data. Google Tag Manager sends the data from your website to Google Analytics (or other tools) in the form of Tags.
Can I have both Universal analytics and GA4
If your Universal Analytics property is implemented with gtag. js, you can dual tag for your Google Analytics 4 property in one of the following ways: Use the GA4 Setup Assistant and select the option to “Enable data collection using your existing tags” (This option uses a feature called connected site tags)
Can I still use Universal analytics
Until July 1, 2023, you can continue to use and collect new data in your Universal Analytics properties.
After July 1, 2023, you’ll be able to access your previously processed data in your Universal Analytics property for at least six months.
Why is Google sunsetting Universal Analytics
Google is moving on from Universal Analytics due to its inability to deliver cross-platform insights.
Whereas GA4, on the other hand, can measure data across websites and apps.
Why is Google Analytics 4 better
Google Analytics 4 is on track to be more powerful than Universal Analytics and provide more relevant data about why users are on your site and/or app.
It allows you to combine the data from multiple data streams into one property and more accurately attribute actions to users across devices.
How do I switch from GA to GA4?
- Step 1: Audit your current Google Analytics usage and metrics
- Step 2: Stand up your new GA4 property
- Step 3: Map your previous metrics to new GA4 options
- Step 4: Create, customize, and integrate dashboards
- Step 5: Train and explain to get your team on board with the change
- Step 6: Iteratively improve
How can I promote my Shopify for free?
- Guest post on blogs
- Get product reviews
- Do an expert roundup
- Find affiliates to promote your business
- Get included in gift guides
- Invest in an infographic
- Get press coverage
- Start email marketing
How do you show product tags on Shopify
To add tags to Shopify products, go to Products > All products then choose a product.
Here, you will see the Tags section in the Organization box on the right side of the page.
Enter any tags you want into here and then click Save. It is as simple as that!
How do you add a sale tag on Shopify?
- From the Shopify app, tap Products
- Tap the product that you want to put on sale
- Under Variants, tap the variant that you want to put on sale
- From the variant details screen, set the Compare at price to the product’s original price
- Set the Price of the product to your new sale price
- Tap Save
What do past buyers lists do in a dynamic remarketing campaign
Dynamic remarketing lists were formerly known as product audiences. Dynamic remarketing lists pair customers with specific products based on what they have looked at, considered, or already purchased on your website.
What is Google Tag Manager used for
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more.
There are nearly endless ways to track activity across your sites and apps, and the intuitive design lets you change tags whenever you want.
How do I change product tags in Shopify?
- Step 1: Click Products > Product list
- Step 2: Choose Add a product or edit the existing one:
- Step 3: Enter tags for your item
- Step 4: Edit/remove a tag
- Step 5: Save the modifications
How do I add UET tags to Shopify?
- In your Shopify account, go to Online Store > Themes
- Click the Actions drop-down menu and then click Edit code
- Open the theme
- Paste the UET tag you copied anywhere between the <head> and </head> tags, and then click Save
What are the four scope types in Google Analytics
There are four levels of scope: product, hit, session, and user: Product – value is applied to the product for which it has been set (Enhanced Ecommerce only).
At what level is auto tagging with Microsoft Click ID
Turn on auto-taggingYou turn on auto-tagging at the account level, and then Microsoft Advertising automatically adds the UTM tags to the landing page URLs for text ads, keywords, Microsoft Shopping Campaigns, Image Extensions, and Sitelink Extensions.
Does Google Tag Manager slow down site
Does Google Tag Manager slow down the site? The most absolute answer is yes.
Just like any additional line of code added to the site, it will have some impact on the page loading speed.
Does GA4 use cookies
Google Analytics 4 relies on first-party cookies which keeps them compliant with new privacy laws like GDPR and the California Consumer Privacy Act.
Can you auto tag orders in Shopify
Order tagger automatically tags orders based on a variety of conditions. You simply create a rule and then when an order matches that rule, we tag it.
This allows you to group your orders based on tags to streamline your fulfillment process, highlight particular orders, and much more.
How much does Google 360 cost
What is the Cost of Google Analytics 360? The cost of Google Analytics 360 starts out at $150,000 per year and billed at $12,500 a month.
Costs can increase as well based on the size of the website. The cost also includes the full suite of tools in the Google Marketing Platform.
Is GA4 still in beta
Upgrade to Google Analytics 4 – Now or Later? Updated: January 1st, 2022. In late 2020, Google renamed its App+Web properties to Google Analytics 4 and officially graduated from beta (at least, that’s what Google is saying).
This means that from now on, the default property (when you create it) is GA4.
Is Google Tag Manager going away
The current version of Google Tag Manager (version 4, or “Legacy”) for mobile apps will no longer be supported by Google as of March 2020.
But, limitations on the functionality of GTM version 4 have already begun.
Is Google Tag Manager deprecated
You can continue to use Google Tag Manager for your mobile apps by updating to the current version.
The deprecation process will follow this timeline: June 30, 2019: You will no longer be able to create new containers of the “Android (Legacy)” or “iOS (Legacy)” types.
Does UA replace GA4
GA4 replaces Universal Analytics (UA) as the default for digital analytics measurement in GA.
And now – in 2022 – Google announced that GA4 will be the only option beginning on July 1, 2023.
Which targeting option is best for achieving
What is the Best Targeting Option for Achieving Brand Awareness. The best targeting option for achieving brand awareness is through the use of custom affinity audiences.
Affinity audiences are the audiences that search engines define and categorize based on their characteristics.
What is Gclid and Fbclid
The gclid is used to exchange data between Google Analytics and Google Adsense. So, in theory, since it pops up as a URL in your Google Analytics, fbclid exchanges data between Facebook and Google Analytics.
Now you may think that this is similar to Facebook’s Pixel.
What are the main types of remarketing?
- Standard Remarketing
- Dynamic Remarketing
- Remarketing Lists for Search Ads
- Video Remarketing
- Email Remarketing
How many dynamic remarketing lists are available
There are the five types of Dynamic Remarketing lists you can create: general visitors, product searchers, product viewers, shopping cart abandoners, and past buyers.
How do I use UET tag helper
In Edge or Chrome, go to a webpage that you want to check, and then select the UET Tag Helper icon.
In UET Tag Helper, flip the toggle On, and then refresh the browser page.
Review the UET Tag Helper icon status.
How long does it take to migrate to GA4
Migration Decision Even if you’ve gotten started, it may take between six to 12 months (or longer) for GA4 to be your source of truth.
Like with UA, tracking and configuration cannot be applied retroactively (for the most part) so you could be missing out on valuable data.
What is GA4 and why is it important
GA4 is a new property designed for the future of measurement: Collects both website and app data to better understand the customer journey.
Uses event-based data instead of session-based. Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling.
References
https://www.updimes.com/shopify-product-tags
https://correctdigital.com/fbclid/
https://support.google.com/analytics/answer/11986666?hl=en
