1. One Shopping Campaign With One Ad Group. The most basic approach to setting up a Shopping account is to create one campaign and add one Ad Group, and then divide your product groups out.
If you’re still using this approach in 2018, then you are certainly missing out on performance optimisation opportunities.
How do I create a Google Shopping campaign?
- Sign in to your Google Ads account
- In the page menu along the left, click Campaigns
- Click the plus button , then click New campaign
- Select an objective for your campaign
- Select Shopping as your campaign type
- Select the Merchant Center account that has the products you want to advertise
What are the keywords for Shopping campaigns
There are no keywords in Shopping Campaigns! So, what do you bid on? Shopping campaigns are really cool because you can set the bid on the actual products that you are selling – this gives you a huge amount of control.
How are smart Shopping campaigns structured?
- Review your shopping feed and make sure it includes accurate data, sales columns and merchant center promotions
- Lower your Smart Shopping campaign ROAS target to drive more sales volume and achieve a higher net profit
How do Google smart Shopping campaigns work
A Smart Shopping campaign automatically pulls product data from a feed and uses it to create Shopping ads specifically designed for your customers.
Then, the campaign intelligently places these ads across Different google surfaces using bidding strategies that you choose.
How can I improve my Google Shopping campaign performance?
- Optimize your product feed
- Optimize your campaign structure
- Divide products into ad groups
- Top vs
- Find your winners and losers
- Exclude unprofitable products
- Add negative keywords
- Sub-divide negative keywords
Which action should you take to effectively manage your Shopping campaign?
- Make your products stand out and drive more sales with Performance Max
- Use campaign priority for Shopping campaigns
- Make bulk changes to a Shopping campaign
- Use a Shopping campaign to promote local inventory
- Use negative keywords for a Shopping campaign
What are the keywords in a Shopping campaign
Since Shopping campaigns target all your products by default, they don’t need any keywords.
Instead, they use “Product Groups.”
What are two features of a standard Shopping campaign
The correct answers are: It lets you set up campaign, bidding, and product groups manually. and It allows for automated bidding to optimize campaign performance and bids.
Standard Shopping campaigns give you more control by letting you manually set up your campaign, bidding, and product groups.
How do I optimize smart Shopping campaigns on Google Ads?
- Conversion tracking
- Remarketing tagging
- Budget
- Target ROAS
- Products
- Consider conversion value, not clicks
- Seasonal & holiday events
- Assessment
Do Google smart Shopping campaigns work
Google Smart Shopping Results Some of the Smart Shopping campaigns we’ve run have achieved client goals and proved to be more effective than standard Shopping ads.
Most of these instances involve segmenting products across multiple Smart Shopping campaigns, allowing us to set separate goals for each subset of products.
How do you optimize a smart Shopping campaign?
- Optimize Titles
- Create rules for testing Titles
- Provide High-Quality Images
- Use custom labels to test Smart Shopping
- Choose the closest matching product type
- Create a solid sale strategy
- Use Merchant Promotions
- Prepare your assets
How many smart Shopping campaigns should you create to maximize
If you do use Smart Shopping campaigns, you can create up to 100 enabled or paused campaigns in your Google Ads account at one time.
For the best performance, however, it’s recommended to consolidate your campaigns where possible since Google will handle so much of the optimization.
How many ad groups are in a Shopping campaign
Each ad group in a Shopping campaign can have up to 20,000 product groups.
Note: When you edit your product group path, any value may be uploaded.
How many smart Shopping campaigns should you create to maximize performance
Create as many as 150 Smart Shopping campaigns to test performance and optimization. Don’t set a limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.
Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.
How product groups are used in Shopping campaigns
Shopping campaigns use product groups to determine which items from your Merchant Center account appear on a search results page in a Shopping ad.
When you create a new Shopping campaign, a product group for “All products” is created by default, using the default maximum cost-per-click bid (max.
When should advertisers create multiple smart Shopping campaigns
Here’s your answer: you can have up to 100 enabled or paused smart shopping campaigns per account.
However, per Google’s recommendation, you should create separate campaigns only when necessary due to business requirements, such as Different roas goals for different parts of your product inventory.
What is campaign priority in Shopping campaigns
Campaign priority determines the preferred bid for the same product across multiple Shopping campaigns in the same country.
Campaign priorities don’t affect your search relevance or influence the likelihood of your product to show on Google Shopping.
What bidding strategy I can use on smart Shopping campaigns
Smart Shopping uses Smart Bidding, a type of automated bid strategy using machine learning for the purpose of optimising conversions in each auction.
Bid strategy options include Target CPA, Target ROAS, Maximise conversions, and Maximise conversion value.
Do Shopping campaigns have ad groups
Ad groups in your Shopping campaign can help you organize bidding and access certain features.
Depending on your goals, you might need more than one ad group to create the structure you want.
This article will cover how ad groups work and how to add them to your Shopping campaign.
Are smart Shopping campaigns better
Advertisers who upgrade their Smart Shopping campaigns to Performance Max see an average increase of 12% in conversion value at the same or better return on ad spend (ROAS).
What is the best bid strategy for Google Shopping?
- Segment Campaigns Based on Intention
- Decrease Bids Where Ad Spend Is Wasted
- Plan When Bids Should Be Increased
- Don’t Give Up on Products with Zero Impressions
- Increase Your Bids During Any Promotion
- Test Your Bids
How would you accurately describe the function of product groups in a Shopping campaign
The correct answer is: Product groups are used to specify which products from your feed you want to advertise in each campaign.
Shopping ads are powered by your product data instead of keywords. And unlike other ad types, they are organized by product groups, not ad groups.
What’s automatically optimized with a smart Shopping campaign
Google Smart Shopping is an automated bidding process in Google Ads. The platform uses AI to automatically optimize your shopping campaign, making adjustments according to your budget and goals so that you generate the maximum number of conversions.
Which automated bid strategy types support a Shopping campaign
Enhanced cost-per-click (ECPC) can help increase conversions for manual bidding. It automatically adjusts your manual bid up or down based on each click’s likelihood to result in a conversion.
Requires conversions. Learn how to set up Enhanced CPC for Shopping campaigns.
What are two bidding strategies that you can use in your standard Shopping campaign choose two
Enhanced cost-per-click (eCPC) These are the bidding strategies that you can use in your Standard Shopping campaign: tROAS (advised) Available: eCPC, Max Clicks, Max Conversions, Manual CPC.
Store visit optimization.
How are Google Shopping ads targeted
People will see Shopping Ads that are relevant for their search queries, showing an image of the product, with the price and additional information (such as reviews).
If someone likes what they see, they click on your ad which will take them to your website.
In return, Google charges you for that click.
What are the benefits of a smart Shopping campaign
What are the key benefits of Smart Shopping campaigns? Smart Shopping campaigns are an effective tool to advertise products online, particularly for performance objectives.
Smart Shopping campaigns can potentially draw more conversion value at the similar cost, compared to Standard Shopping campaigns.
Which of these ad formats can be found in a smart Shopping campaign
Responsive Display Ads The responsive Display Ad format is available only in smart shopping campaigns.
Do smart Shopping campaigns use keywords
(Smart shopping campaigns use product groups instead of keywords to determine when to show your Shopping ads.)
Can you add audiences to smart Shopping campaigns
This is important, as although you can’t add audience segments directly to a Smart Shopping campaign, audiences are one account-level signal that Smart Shopping takes into consideration within the bidding process.
Citations
https://school4seo.com/google-shopping-advertising-exam/whats-the-purpose-of-products-groups-in-a-shopping-campaign/
https://ppcexpo.com/blog/google-shopping-bid-strategy
https://www.scubemarketing.com/blog/google-shopping-campaign-structure
https://omnitail.net/7-google-shopping-campaign-structures/
