The 4 Ps are Product, Price, Promotion and Place – the four marketing mix variables under your control.
The 3 Cs are: Company, Customers and Competitors – the three semi-fixed environmental factors in your market.
Why do we use marketing mix
Importance of Marketing Mix Helps understand what your product or service can offer to your customers.
Helps plan a successful product offering. Helps with planning, developing and executing effective marketing strategies.
Helps businesses make use of their strengths and avoid unnecessary costs.
What are the 7 P’s in marketing
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.
What are the questions for marketing?
- Who is my target market?
- How can I reach my target market?
- How can I convince customers to buy my product or service?
- Who are my competitors?
- How do customers perceive my brand?
- How can I make my business more visible online?
- How are customers finding my business?
What is the 4 C’s in marketing
The 4Cs to replace the 4Ps of the marketing mix: Consumer wants and needs; Cost to satisfy; Convenience to buy and Communication (Lauterborn, 1990).
The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness (Jobber and Fahy, 2009).
What makes a successful marketer
Good marketers are strategic with their time and resources, especially since there are so many different channels to use and forms of content to produce.
They are also astute leaders, driving business growth while focusing on data and creativity, balancing multiple channels and working in a fast-paced environment.
What are the current trends in marketing
We’ve already touched on some new e-commerce trends in this article: selling on social media, personalization, headless e-commerce, and conversational marketing.
Other new trends include virtual reality, visual search, and shop local.
Why is decision tree used
Decision trees help you to evaluate your options. Decision Trees are excellent tools for helping you to choose between several courses of action.
They provide a highly effective structure within which you can lay out options and investigate the possible outcomes of choosing those options.
Does marketing include branding
Marketing is the practice of promoting and selling products or services. It encompasses disciplines including market research, advertising, sales and (of course) branding.
How do you attract customer?
- Identify Your Ideal New Customers
- Use Direct Response Marketing to Attract Customers
- Give Something Away to Entice New Customers
- Give Your Business a Face Lift to Increase Sales
- Get The (Right) Word Out
What does the 5 I framework stand for
What are the 5Is? The 5Is stand for the level of involvement, interaction, intimacy, and influence an individual has with a brand over time.
The concept was based on research conducted by Forrester where they concluded that the traditional marketing funnel was dead and they proposed ‘engagement’ as a new metric.
What is 4P and 4c in marketing
The 4Ps of product, price, place, and promotion refer to the products your company is offering and how to get them into the hands of the consumer.
The 4Cs refer to stakeholders, costs, communication, and distribution channels which are all different aspects of how your company functions.
What are the 7Ps and 4Cs
The 4Ps are Product, Price, Place and Promotion. On the other hand, 7Ps are 3 additional Ps processes, People and Physical evidence known as service marketing mix.
Every marketing professional should understand the concept, if don’t, can miss the important ingredients that affect the marketing plan.
What attracts customers to a store?
- Buy online, pick up in store
- Match online prices (or value)
- Provide inventory information online
- Send out promotions via SMS
- Optimize your website for local searches
- Host events
- Increase curb appeal
- Create a lounge space (with WiFi)
Sources
https://www.wordstream.com/blog/ws/2020/12/09/free-and-low-budget-marketing-ideas
https://www.investopedia.com/terms/m/marketing.asp
https://articles.bplans.com/how-to-write-a-business-plan-on-just-one-page/
https://www.e-marketingassociates.com/blog/how-to-write-a-1-page-marketing-plan
https://www.inc.com/james-kerr/three-super-simple-tips-to-inform-your-strategic-planning.html
