- Identify The Influencers For Collaboration
- Decide The Right platform To Target
- Boost Authority With Micro-influencers
- Turn Brand Loyalists Into Influencers
- Make The Virtue Of Each Influencer Relationship
What are the 5 stages of growth?
- traditional society
- preconditions for change
- take-off
- drive to maturity
- mass consumption
Why a killer go-to-market always wins over a great product
You can have an amazing product that is technically superior but without having the right access to the market you will lose.
The sad story is that a large company with a better distribution system launches something far inferior and wins.
That is why a killer Go-to-market always wins over a great product.
How can I increase my FMCG distribution?
- Improve visibility
- Pro-active field service
- Eliminate back-office administrative delays
- Smart Connectivity
How do you evaluate marketing performance?
- Brand Awareness
- Lead Generation
- Customer Acquisition
- Thought Leadership
- Engagement
- Customer Retention/Loyalty
- Website Traffic
- Lead Management/Nurturing
What are good marketing questions?
- How can it help address your target audiences throughout the customer purchase journey?
- How does it drive revenue?
- How can we make something “go viral”?
- How does marketing strategy work?
- What’s the difference between a marketing strategy and marketing tactics?
How do you answer the market?
- Step 1: Clarify all unclear terms in the question
- Step 2: Break the number down into 3-5 small, easy-to-estimate pieces
- Step 3: Estimate each piece using math and background knowledge
- Step 4: Consolidate the pieces to arrive at the final result
What questions should you ask before launching a new product?
- Question #1: Is the new idea big enough to matter?
- Question #2: Can you leanly test it and quickly find out if it’s viable?
- Question #3: What’s your differentiation or competitive advantage?
- Question #4: What’s the opportunity cost?
Why do we need metrics
Metrics help you to manage more objectively. Metrics provide objective measures of performance, and this data enables you to “manage by fact”.
Evaluating employee performance is not about whether your people are working long hours or being busy.
What did they actually achieve? It’s about the results they are achieving.
How do you promote a product interview question
If you’re interviewing for your first product marketing role, you can start by talking about how product marketing worked at your previous company or how you yourself engaged with product marketers (if you held a different kind of role at another company or even if you had a chance to see product marketers at work
What are the 4 channels of distribution
There are four types of distribution channels that exist: direct selling, selling through intermediaries, dual distribution, and reverse logistics channels.
Each of these channels consist of institutions whose goal is to manage the transaction and physical exchange of products.
How do you sell a product interview answer?
- Be Positive and Enthusiastic
- Emphasize the Features the Interviewer Will Value
- Don’t Be Afraid to Ask a Few Questions
- Be Ready to Sell
- Probe for Reservations About the Product or Service
- Make an Attempt to Close
Is Time to market a KPI
What is Time-To-Market? It’s a KPI—used mostly by the business—to measure the time required to move a product or service from conception to market (until it is available to be purchased).
The process is the combined efforts of all stakeholders, product management, marketing, and so on.
Is market share a KPI
Market Share (%) = Sales to the market ÷ Total market size With such an attribute, market share is therefore an unsuitable KPI (Key Performance Indicator).
References
https://www.gartner.com/en/finance/glossary/growth-strategy
https://www.mindtheproduct.com/applying-a-time-to-market-kpi-in-product/
https://review.firstround.com/leslies-compass-a-framework-for-go-to-market-strategy
https://1819.brussels/en/information-library/growing-your-business/which-growth-strategy-can-i-apply-my-business
https://entrepreneurship.hbs.edu/Documents/Session%20Summary/HBS%20Rock-%20Go-To-Market%20Strategy%20-%20FINAL.pdf
