By enlisting the services of a video marketing agency, you can create, polish, and send out into the world quality video content that will connect with your audience.
This agency can especially assist you in posting the video to the right channels so you can maximize your views, engagement, and revenue.
Why is video marketing important for small businesses
Videos promote brand awareness, improve online presence, humanize a brand, boost engagement, build trust, and can be inexpensive and easy to produce, but the ultimate benefit of video marketing for small businesses is creating sales.
Video marketing WILL help increase sales for your business
Which social media platform is best for marketing?
- Snapchat
What percentage of marketers uses video for content marketing
Video as a Powerful Marketing Tool The latest video marketing statistics show that 86 percent of marketing professionals use video as a marketing tool (Wyzowl, 2021).
These marketing professionals trust in the potential of video content to be able to grow their business.
What social media platform is best for video?
- Facebook Watch
- TikTok
- YouTube
- Vine
- Periscope
- Flipgrid (Vidku)
What is the ROI of video marketing
The ROI of Video Marketing 89% of video marketers say video gives them a good ROI.
83% of video marketers say video helps them with lead generation.
Why do small businesses need video marketing
Videos Increase Engagement Audiences are about 10 times more likely to engage, share and comment on video content compared to blogs or related social posts.
In fact, videos on Facebook Business pages increase end user engagement by 33%. Take our Starbucks Unicorn Frapp video as an example!
What are the types of video marketing?
- Demo Videos
- Brand Videos
- Event Videos
- Expert Interviews
- Educational or How-To Videos
- Explainer Videos
- Animated Videos
- Case Study and Customer Testimonial Videos
How do I make the best video marketing?
- Create a posting schedule
- Include tutorials and demos
- Tell stories
- Show your personality
- Incorporate customer-generated content
- Don’t forget calls to action
- Optimize videos with SEO content
- Evaluate success
What is the best video marketing strategy?
- Understand your audience and set campaign goals
- Stay on brand, and nail down your message across videos
- Make sure your video budget makes sense
- Optimize your videos and target for each channel
- Test and Test again
- Don’t forget Connected TV ads (CTV)
What are three ways to gain views for your videos on YouTube?
- Create Compelling Content
- Encourage Viewers to Subscribe
- Create Playlists to Keep People Watching
- Promote Other Videos with End Screens and Cards
- Add a Watermark to Your Videos
- Make Sure Your Videos Are Embedding Enabled
- Promote Your Videos on Other Social Channels
What are the 5 types of video ads?
- Skippable in-stream ads
- Non-skippable in-stream ads
- In-feed video ads
- Bumper ads
- Outstream ads
- Masthead ads
What makes a video go viral
1 million views used to be considered viral back in 2015. Nowadays, we’re looking more at the 5 to 8 million range, or even higher in some cases.
Remember, that’s all in the matter of a couple of weeks. Viral videos are probably more common than you think.
What are the examples of digital marketing?
- Social Media Marketing (SMM)
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Email Marketing
- Marketing Automation
- Digital Advertising
- Content Marketing
Why is video good for small business
As many as 40% of consumers state that video increases the chance that they’ll purchase a product on their mobile device.
In 2020, 93% of businesses landed a new customer because of a video on social media.
Companies that use video are growing revenue 49% faster than those that don’t.
Where can I post marketing videos?
- YouTube
- Snapchat
- 4
- TikTok
What is an example of video marketing
People spend a third of their time online watching videos. Videos even help make buying decisions.
A number of big companies have created some of the best video ads and viral videos as a part of their marketing strategies.
Two great examples are the Always “Like a Girl” campaign and Geico’s “Hump Day” ad.
What kind of videos work best on social media?
- Interview/Q&A
- Behind-the-scenes
- Feature/product video
- Live videos
- Promos and deals
- User-generated content
- Giveaways and contests
- Announcements/reveals
Which is most commonly used for video campaigns
You can create compelling Video campaigns with a range of ad formats to engage customers in different ways on YouTube and through Google video partners.
How do you make a marketing video?
- Set goals for video marketing
- Decide on your platforms
- Select your video types
- Plan the content production
- Know what post-production entails
- Schedule & promote the videos
- Understand & analyze metrics
What makes a video effective
Try to Connect and Be Relatable If you want to create effective video content, you should try to be relatable once in a while.
Video content that resonates with the audience and gives people an idea about what your company is all about is a lot more effective.
Behind-the-scene videos, live streams, etc.
What are the six types of social media
What Are the 6 Types of Social Media? The six types of social media, though this can be broken down in many ways, include social networking, bookmarking, social news, media sharing, microblogging, and online forum sites.
Why is video important for business
Video Communicates a Story Finally, video is important because it can clearly communicate a story.
This type of marketing works because it allows businesses to convey emotions and answer the essential whys surrounding the marketing of products and services.
How many small businesses use video marketing
86% of businesses used video as a marketing tool in 2020. This was a big jump compared to 2017, when only 34% of marketers planned to use this type of visual content.
Does video increase engagement
Video significantly increases brand engagement by getting more people to buy your product or service.
This is a proven fact, as eight out of ten people purchased an app or a product after watching a video of it.
Is video more effective than text
90% of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than text.
People retain 80 percent of what they see and only 20 percent of what they read.
What are the types of video presentation?
- Informative
- Demonstrative
- Persuasive
- Inspirational
How do you optimize a video campaign?
- If you find that your video ad’s view rate is lower than ads in your other campaigns, you can adjust your campaigns for a higher view rate
- If your cost-per-view (CPV) is higher than your target CPV and you’re willing to reach a broader audience, try adjusting to a lower CPV
What are different types of videos?
- Animation
- Stop motion
- Mixed media
- Screencast
- Animated demo
- Live action
- Live stream
- Interactive
Sources
https://www.youtube.com/watch?v=oxGyf5tK3PE
https://blog.scienceandmediamuseum.org.uk/what-is-web-2-0/
https://www.techtarget.com/whatis/definition/Web-20-or-Web-2
https://www.readyartwork.com/business-video-marketing-strategy/
