- Send your game to several publishers
- Beta ready and soft launch
- Work on your ASO
- Send your game to several stores
- Run paid campaigns in social media: Facebook, Instagram, Messenger…
- Google Ads Universal App Campaigns (UAC)
- Display Network Ads
What is target cost per Install google ads
If the checkbox to set a bid is checked, this is called a target cost per install (Target cpi) campaign.
It lets you choose how much you’re willing to pay to acquire a new user for your app.
When you set your bid, you’re telling Google Ads the average amount you’d like to spend each time someone installs your app.
What are assets in Google Ads
Assets are individual pieces of typed content (text, images, videos, and HTML5 bundles) that can be uploaded into an advertiser’s account and then associated with specific types of ads.
Google Ads can then mix and match groups of assets to build combinations of full ads automatically.
How can Google Ads help advance your business goals
Google Ads help you advance your business goals by driving online, in-app, in-person, and over-the-phone sales, building awareness of your brand and by influencing consideration of your products and services.
Safe, Secure, and Reliable Service.
How do I increase app installation?
- Use popups
- Use an attractive app icon
- Ask for ratings and reviews
- App store optimization
- Leverage social media
- The freemium approach
- Use engaging photos and videos
- Write a clear app description
How many ad groups should I have UAC
UAC supports having multiple ad groups; they can be used for running specific and generic comms separately and helps in testing what works better.
In the case of the app having 3 USPs or different offers, it is ideal for running 3 separate ad groups talking about each.
What are the four types of ad assets
HTML5, Image, Video, Text are the four types of ad assets available in Google App campaigns.
What are the different tracking methods you can use to set up conversions in Google Ads?
- Track mobile app conversions with Firebase
- Track Android app conversions
- Track iOS app conversions
- Track app conversions using third-party app analytics or third-party click-tracking
How do I optimize my CPI campaign?
- Target the Right Audience
- Know the Metrics
- Optimize the Post-install Actions
- Focus on Revenue
How do you see how many times your app has been downloaded
Launch the store app from your smartphone and look up the app you want to check.
Tap on it when it appears in the search results, and it will take you to the download page.
The number of downloads will be above the Install button and next to the app’s size and age rating.
What is tCPI in Google Ads
Target cost per install (tCPI) aims to deliver install conversions at the set target.
Target cost per action (tCPA) aims to deliver in-app action conversions at the set target for either new ACi or returning ACe users.
What are assets examples
Cash and cash equivalents, certificates of deposit, checking, and savings accounts, money market accounts, physical cash, Treasury bills.
Property or land and any structure that is permanently attached to it. Personal property—boats, collectibles, household furnishings, jewelry, vehicles.
Are Google Ads SEM
Google ads is a type of SEM An effective SEM campaign always prioritizes running a successful Google Ads campaign.
By virtue of millions of visitors and billions of search queries, the potential of Google is limitless.
Google Ads offers several formats for displaying ads.
How do you check how many times my app has been downloaded?
- Go to Google Play
- Search for the app you’re interested in
- Tap on it to get to the download page
- Just above the “Install” button, a display will show the approximate number of downloads
What is the Average cpc for Google Ads
What is the average CPC in Google Ads? If you take the average CPCs across all different types of businesses and keywords in the US, the overall average CPC in Google Ads is between $1 and $2.
That’s on the Search Network. On the Google Display network, clicks tend to be cheaper, averaging under $1.
What is Google AdMob and how does it work
AdMob provides a way for Google to help app developers earn more money from their apps.
AdMob works by matching ads to your app based on criteria you set. The ads are created and paid for by advertisers who want to promote their products.
How do you make money with Google Ads?
- Use search engine optimization (SEO) writing to maximize the keywords in your content
- Write more
- Write often
- Post useful, accurate content
- Find a niche
- Don’t create too much bad traffic
- Make use of Google Analytics
What is UAC channel
Google app campaigns (formerly known as Universal app campaigns or UAC) are a paid advertising channel that helps app marketers push their mobile apps to a specific target audience.
App campaigns are a part of the Google Ads campaigns, which means that they rely on Google’s vast platform for serving the ads.
What is performance max Google Ads
Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign.
What is programmatic search
What Programmatic Search Is (or Could Be) Ppc search ads use different bidding strategies intended to drive clicks or conversions (form fills or phone calls).
It is an automated buying process, which is the precise definition many people give programmatic.
How do I reduce CPI on Google Ads?
- Use Long-Tail Keywords
- Use New Match Types
- Try New Keyword Variations
- Use Negative Keywords
- Change Your Bidding Strategy
- 6.Lower Your Keyword Bids
- Focus on Quality Score
- Make Your Ads More Relevant
What are the recommended orientations layouts for video assets
For video assets, make sure to upload a variety of formats, including: landscape 16:9 1920×1080, portrait 9:16 1080×1920, and square 1:1 1080×1080.
Definitely include portrait orientation videos, as they tend to perform better.
How does GDN work
Google Display Network targeting allows you to set where or when your ad is shown based on features of your ideal audience, such as their interests, age, or gender.
This means your ad can show up on sites related to your business, or to users who match the specific criteria that you’ve specified.
Which is not an asset
Resources owned by a company (such as cash, accounts receivable, vehicles) are referred to as the Assets of a company but the loan which is taken is not an asset.
Is SEM and PPC the same
SEM is an umbrella term that encompasses PPC but is not limited to only this form of advertising.
It references activity that intends to improve how easy it is to find a website through a search engine.
SEM is both paid and unpaid, PPC, or organic traffic.
What is the average cost per impression
Instagram’s CPC in 2021 for advertising with a destination URL ranges from $0.50 to $0.95.
In 2021, Instagram’s CPE will be between $0.01 and 0.05. In 2021, the average Instagram CPM for better-performing campaigns and ad packs will be between $2.50 and $3.50.
How much do you earn from playstore
For 1000 daily usages, this is $2 per day. Generally 1 app download is at least 2 usages.
So 1000 downloads is $4. The average revenue per app download is $0,004.
What is cost per install
Cost per install (CPI) is the rate marketers pay to acquire new users through app installations.
When $0.99 apps were the industry standard, CPI was the most frequently used metric for measuring campaign performance.
What is the difference between SEO and SEM
SEO is sometimes used as an umbrella term that includes SEM, but because SEM refers strictly to paid advertising, they are actually separate.
SEM is about getting traffic via paid ads, and SEO is more about acquiring, monitoring and analyzing organic (unpaid) traffic patterns.
How do you SEM?
- Conduct keyword research and select a set of keywords related to their website or product
- Select a geographic location for the ad to be displayed within
- Create a text-based ad to display in the search results
- Bid on a price they are willing to pay for each click on their ad
Sources
https://support.google.com/google-ads/answer/2404036?hl=en-AU
https://mapsofarabia.com/cost-per-impression-cpm/
https://support.google.com/google-ads/answer/9958973?hl=en
https://school4seo.com/google-ads-apps-certification/what-are-the-four-types-of-ad-assets-available-in-google-app-campaigns/
