- Click App Activity and choose the events you want to target from the drop-down menu
- Choose the timeframe you want to target: from 30 to 180 days
- Further define your audience using details like in-app purchases and which device people use
What is affinity audiences
An affinity audience is a group of potential customers that share similar interests or qualities (similar to a buyer persona).
Using affinity audiences allows your brand to better align ad campaigns to buyers who are interested in what you have to sell.
How do I create a lookalike audience in an email list
To make things easy, download your email list as a CSV file. In Facebook ads manager, go to the Audiences dashboard and click “Create Audience.”
A drop-down menu will appear, then you will select Custom Audience, as you will be creating your audience based on your email list and not based on a Facebook audience.
What is a custom audience
A Custom Audience is an ad targeting option that lets you find your existing audiences among people across Meta technologies.
You can use sources like customer lists, website or app traffic, or engagement across Meta technologies, to create Custom Audiences of people who already know your business.
How do you choose a custom audience source
Website Custom Audiences Go back into the Audiences section of Ads Manager, and this time, select Custom Audience from the Create Audience drop-down menu.
Some of the best audiences you can target in the middle of your funnel are website custom audiences so select Website as your source.
How do I create a Lookalike Audience from my email list in Google ads?
- Sign in to your Google Ads account
- From the navigation bar on the left, click on any campaign or the name of the specific campaign you are adding targeting to
- From the page menu to the right of the navigation bar, click Audiences
- Click the pencil icon
- The “Edit audiences” section will appear
What are the 3 types of audiences that you can target on Facebook
When you advertise on Facebook, you can target your ads to three types of audiences: saved audiences, custom audiences, and lookalike audiences.
Saved audiences let you target specific interests, behaviors, income levels, locations, and other criteria.
How do I accept custom audience on Facebook?
- Go to the My Apps page
- Search for and select the app you want to connect
- Click the three dots dropdown menu beside the connection and select Reconnect
- A new browser tab or window will open
How do I refresh my Lookalike Audience on Facebook
If you want to keep your lookalike audience updated, reload your order data every month (once again, can be weekly or biweekly depending on the list growth) and create a new lookalike with this new updated list as seed audience.
How many people do you need to make a custom audience
Even if you don’t have a large enough list yet to create a Custom Audience from your customer list (you need a minimum of 1,000 contacts), you can create lookalike audiences based on a Custom Audience of people who have visited your website or who already like your Facebook Page.
How many emails do I need to create a lookalike audience
Minimum emails for Lookalike Audience Just know that the minimum number of emails of the lookalike source audience is 100.
According to Facebook, you need about 1,000 to 50,000 emails to create an effective Lookalike Audience.
How long does it take for Facebook to create a lookalike audience
Select Create Audience Once you’re finished, it may take 6-24 hours for your Lookalike Audience to be created.
Is Facebook lookalike GDPR compliant
GDPR has nothing on Facebook lookalike audiences. It does not affect it if the audience it is based on has the correct consent.
The reason is that lookalike audience uses a “seed” audience of one of your custom audiences to search for new people to add to the Lookalike audience.
What is look-alike targeting
Look-alike targeting helps deliver ads to the people who look and act just like your target audience.
It works through a combination of machine learning algorithms, combining the audience data you select, and an intelligent look-alike modeling algorithm.
This results in a user behavioral pattern.
How big should a custom audience be
As Facebook custom audiences require a minimum of 100 people, most brands will have enough data to get started.
With this additional data available, you can choose to target your most loyal users with special promotions like sales or early-release products.
Why can’t I create a custom audience on Facebook
You can only create a Customer List Custom Audience if you’re the owner of the ad account connected to Meta Business Manager or the owner has provided you with either admin or advertiser permissions.
What is a Facebook Custom audience
A Facebook Custom Audience lets you target your Facebook ads at a specific group of people who have already interacted with your brand.
Is it look alike or lookalike
“Lookalike” is a noun. “Look-alike” is an adjective. “Look like” just means a basic similarity (verb and preposition) – the other expressions mean something is identical to the original.
What is a seed audience
An audience created from the bottom up, whether labeled statistical twinning or look-alike modeling, starts with a seed audienceconverted users exhibiting actions you want more of.
A boutique hotel brand creates a seed audience using the best customers from their CRM database and examine crucial differentiators.
What is the minimum audience size for Facebook ads
The short answer is 100, but often requires more. While 100 is the minimum number of people in a custom audience who can be served your ad, it’s important to recognize that any list you import should be much bigger than this for a variety of reasons that I touch on below.
What is the best audience for Facebook ads
How Big Should Your Facebook Ad Audience Be? Your Facebook broad ad audience should be between 500,000-1,000,000.
Facebook needs sufficient audience data to work with for the best possible result. If the data is too narrow, Facebook will not perform very well.
But it will do much better if it is broad.
What is the target audience for Instagram
As of 2022, the majority of Instagram’s audience are Millennial or Gen Z users.
In fact, overall, Instagram is Gen Z’s favorite social platform. Global internet users aged 16 to 24 prefer Instagram to other social platformsyep, even ranking it above TikTok.
What is the best audience for Instagram ads
Facebook Custom Audiences are your most high-value Instagram target audience. This audience type allows you to retarget past website visitors and people who have engaged with your Instagram posts.
What is the best audience size for Facebook Ads 2021
500,000 to 1,000,000 people. “For your Facebook advertisements campaign, a target audience of 500,000 to 1,000,000 individuals is ideally best.
This appears to be Facebook’s perfect balance,” Diego Cardini from The Drum Ninja opines.
“When you attract over 1,000,000 people on Facebook, your audience is often large.
How do you get the best target audience on Facebook?
- Target your competitors’ fans using Audience Insights
- Use Custom Audiences for remarketing
- Find people similar to your best customers with value-based lookalike audiences
- Improve targeting with Facebook ad relevance diagnostics
How do I add audience to my Facebook page?
- In the Audience section, below Custom Audiences, select Create new
- Choose Custom Audience from the drop-down menu
- Select a source
- Enter the criteria for your ad set’s Custom Audience
- Name your audience
- Select Create audience
- Select Done
What is the minimum audience size for retargeting Facebook
Note: The minimum source audience size is 100 people, but we recommend setting it higher.
The more people in your source audience, the more people we can find who are similar to them.
What is seed audience in Facebook
This is an audience you already have. For example, people who have liked your Facebook Page.
Imagine this is the type of audience you want to replicate. Facebook then finds people in other countries with similar qualities (like demographic information or interests) to the seed audience.
What is a good Facebook audience size
Generally speaking, “Facebook recommends a minimum audience size of 1,000 people. If you want to target the United States and you only have an audience of between 1,000 and 50,000 people then your ad will cost less,” explains Ankit Malawaliya from CC Facilities Management.
How do I target Facebook ads to fans of a competitor page
All you need to do is navigate to the “Interests” section and key in the name of the competitor fan page.
For instance, if you are creating ads for a local pharmacy, you can target users in the area who “like” or have shown interest in pages related to a leading local pharmacy.
Sources
https://socioh.com/blog/everything-you-need-to-know-about-lookalike-audiences-for-your-facebook-ads
https://www.facebook.com/business/gdpr
https://blog.hootsuite.com/how-to-use-facebook-custom-audiences/
https://www.adrobin.co/post/what-is-the-minimum-number-of-members-required-for-a-facebook-ad
https://leadsbridge.com/blog/how-to-use-facebook-lookalike-audiences/
