- increase awareness of your business and products
- attract customers
- generate sales
What are the 6 elements of promotional mix
Elements of Promotion Mix – Personal Selling, Sales Promotion, Public Relations, Direct Marketing, Sponsorship and Publicity.
What are examples of guerrilla marketing?
- Graffiti
- Stencil graffiti
- Reverse graffiti
- Stickers
- Undercover marketing
- Flash mobs
- Publicity stunts
- Treasure hunts
Who is the father of advertising in the world
David Mackenzie Ogilvy CBE (/ˈoʊɡəlviː/; 23 June 1911 – 21 July 1999) was a British advertising tycoon, founder of Ogilvy & Mather, and known as the “Father of Advertising”.
Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.
What are the 4 goals of marketing
There are various types of marketing objectives, but the four main types are profitability+ objective, market share objective, promotional objective, and growth objective.
Why OOH advertising is important
OOH is 382% more effective than TV, 200% more effective than print, and 63% more effective than radio in driving consumers online.
85% of all consumers believe OOH is useful, 83% believe it is informative, and 82% say it creates jobs and stimulates the economy.
What is a promotion mix in marketing
A promotional mix is a combination of marketing methods including advertising, sales, public relations and direct marketing to achieve a specific marketing goal.
The promotional mix is typically only part of a larger marketing mix.
What are the 5 promotion tools?
- Advertising
- Sales Promotion
- Public Relations
- Direct Marketing
What are the 4 types of sales promotion
Types of Sales Promotion – 4 Important Types: Consumer Sales Promotion, Dealer Promotion, Business Promotion and Public Relations.
What are the 7 types of promotion
There are seven promotional categories, namely, direct marketing, sales promotion, digital marketing, personal selling, general advertising, public relations, and sponsorships.
Promotional marketing can be incredibly beneficial for long-term business success.
What are the five main aims of advertising?
- Preparation of Ground for Sale of New Product
- Creation of Demand
- Educate the Consumers and Users
- Building up Brand image and Brand Loyalty
- To Sell Direct
- Facing the Competition
- Information about the Changes to the Consumers and Users
What promotional activities will you use in selling the product?
- Personal Selling
- Advertising
- Sales Promotion
- Direct Marketing
- Publicity
- Public Relations
How do I start an OOH ad?
- Learn the Trade
- Market Research
- Name Your Billboard Advertising Business
- Create a Billboard Business Plan
- Legal Considerations
- Set Pricing
- Promote & Expand your Billboard Business
What is a guerrilla campaign
Guerrilla marketing is an advertising approach that uses “guerrilla” warfare tactics, or the element of surprise, to attract target audiences.
This form of marketing is especially effective for driving publicity, in which an unconventional and inventive display elicits wonder or shock.
What is an example of out of home media
Out-of-home advertising is any type of advertising that a user only sees while outside of their home.
Things like billboards, digital billboards, public transportation ads and posters are all examples of OOH advertising.
Who is the greatest marketer of all time?
- 1) Steve Jobs
- 2) Mary Kay Ash
- 3) Helen Lansdowne
- 4) David Oglivy
- 6) James S Bell
- 7) Seth Godin
Why Ogilvy is the best
Ogilvy was one of the pioneers of information-rich, “soft sell” ads that didn’t insult the intelligence of the prospect.
Ogilvy’s successful advertising campaigns demonstrate how to persuade prospects, influence readers, and create memorable, evergreen content.
Sources
https://www.outbrain.com/help/advertisers/branding-vs-marketing/
https://digitalschoolofmarketing.co.za/blog/what-is-above-the-line-and-below-the-line-advertising/
https://askanydifference.com/difference-between-atl-and-btl-marketing/
https://sendpulse.com/support/glossary/brand-activation
https://peekage.com/blog/brand-activation-beginners-guide
