AppsFlyer is an enterprise CRM-like SaaS platform that allows app developers to store, own, manage, analyze and control their customers’ data.
Is AppsFlyer a good company to work for
No talent growth strategy. AppsFlyer generally remains a positive company that cares about employees, at least in stated intent and when it comes to benefits, with a strong product despite industry challenges forcing some level of product refocus.
What are companies such as AppsFlyer used by marketers for
AppsFlyer allows marketers to link app installs and marketing campaigns and thus, optimize user acquisition and retargeting campaigns.
One of its priorities is security and privacy, making it a safe option.
What is AppsFlyer used for
AppsFlyer is a mobile apps analytics & marketing software that enables developers, businesses, and marketing agencies to track and optimize their acquisition funnel.
The platform integrates with numerous apps, so advertisers can perform comprehensive promotional campaigns.
Why AppsFlyer is the best
“AppsFlyer is an essential partner, delivering a deep understanding of our mobile business performance and driving our app campaign optimization.
Their focus on customer success and technology innovation have raised the bar, helping us reach a new level of sophistication.”
How many people work at AppsFlyer
Common questions about AppsFlyer AppsFlyer has 51 to 200 employees. The headquarters for AppsFlyer are in Herzliya.
Is AppsFlyer MMP
AppsFlyer is now an official Facebook MMP | AppsFlyer.
How do I integrate AppsFlyer?
- Step 1: Account setup
- Step 2: App setup
- Step 3: SDK integration
- Step 4: Attribution setup
- Step 5: Additional setup
What is an MMP Appsflyer
Mobile measurement partner (MMP) A mobile measurement partner, or MMP, is a company that helps apps measure campaign performance across advertising marketing channels, media sources, and ad networks.
What is Appsflyer deep linking
Deep linking is a marketing method used in user acquisition or remarketing campaigns to lead mobile users directly to a specific page on a website or inside an app (e.g. special offer landing page, signup page, etc.).
Does AppsFlyer launch first
AppsFlyer records new installs only after the first launch. Users that never launch are not counted in AppsFlyer, even if they download and install (according to the App Store definition).
Is AppsFlyer better than adjust
For feature updates and roadmaps, our reviewers preferred the direction of AppsFlyer over Adjust.
How does AppsFlyer integrate with Google ads?
- Step 1: create the Google Ads Link ID (mandatory) (Google Ads admin only)
- Step 2: set up Google Ads on AppsFlyer (mandatory) (Any member in AppsFlyer’s account)
- Step 3: map your in-app events (recommended)
- Step 4: measure your app conversions (mandatory)
What is the difference between firebase and AppsFlyer
Appsflyer vs Firebase in Pricing Firebase Analytics is free just like Google analytics. Other elements of the Fireabase platform are paid but the data and attribution products are free.
Appsflyer has plans depending on what you need. The plan that includes attribution (Growth) costs $0.06 per conversion.
How do I see uninstalls in AppsFlyer?
- Install the app
- Uninstall the app
- Wait for the uninstall to appear in the dashboard
How do I connect AppsFlyer to TikTok?
- Turn Activate partner on
- [Optional] Enter your TikTok App ID available in your TikTok Ads dashboard
- [Optional] Enable View-Through attribution
- AppsFlyer sends postbacks to TikTok For Business following user installs
- [Optional] To send in-app event postbacks to TikTok For Business:
- Click Save Integration
What is OneLink in AppsFlyer
OneLink leverages Apple and Android’s deep linking mechanisms (iOS Universal Links and Android App Links, respectively), allowing you to create a single link that automatically determines the best way to route your users so that they always arrive at their destination regardless of channel, platform, or OS.
What is ROAS marketing
The definition of ROAS Return on ad spend (ROAS) is an important key performance indicator (KPI) in online and mobile marketing.
It refers to the amount of revenue that is earned for every dollar spent on a campaign.
How do I create a QR code in AppsFlyer?
- In the AppsFlyer dashboard, go to Experiences & deep linking > OneLink Custom Links
- Hover over the Actions icon of the template you want to edit and click Customize QR code
- Set the QR code color
- Click Save
How do I make a deep link in AppsFlyer
To create a OneLink link with a specific user experience: In the AppsFlyer dashboard, go to Experiences & deep linking > OneLink management.
How do I use OneLink in AppsFlyer?
- Log in to your AppsFlyer account, click on your app and choose “Settings”
- Click on “Configure OneLink”
- Add your app for multiple mobile OS’, your URL scheme &click “Save”
How many companies use Google Analytics
We have data on 4,891,999 companies that use Google Analytics. The companies using Google Analytics are most often found in United States and in the Retail industry.
Google Analytics is most often used by companies with 1-10 employees and 1M-10M dollars in revenue.
What percentage of apps get deleted
The overall app uninstall rate after 30 days is 28%. That means that almost 3 out of 10 apps installed end up being uninstalled within 30 days of a download!
What is store kit
122. An iOS framework designed to handle everything about In-App Purchases. It allows an application to request payment from a user for additional content, music or functionality.
First released.
How often apps are deleted
Access All From January-July 2018, Adjust analyzed 8 billion app installs worldwide and found that on average, apps get deleted in 5.8 days after they’re last used.
Entertainment apps get uninstalled the quickest and, on average, lasted less than one day after last usage before they were removed.
What is mobile attribution
Mobile attribution is the science of matching two data points, such as attributing ad spend to user engagement or installs based on certain variables.
Attribution creates an understanding of what happens when a user interacts with a mobile ad.
What are mobile measurement platforms
What are MMPs? MMP (mobile measurement platform) is a platform in which advertisers can track the performance of their different marketing channels.
The platform provides data and insights that help advertisers better understand where they should be spending their marketing budgets.
Who is working on mobile measurement guidelines
The Mobile Web Advertising Measurement Guidelines have been developed by the membership of the Mobile Marketing Association (MMA), IAB, and Media Rating Council (MRC) in close collaboration with other stakeholders.
What does IDFA stand for
The Identifier for Advertisers (IDFA) is an anonymized unique identifier—a mobile ad ID (MAID)—assigned by Apple to a user’s device that allows an installed mobile application to track user behavior across other companies’ apps, websites or offline properties for the purposes of ad targeting, personalization and
Is Facebook an ad network
Initially, Facebook Audience Network was created to place ads both on third party websites and apps, but on March 11, 2020, Facebook announced its Audience Network will only be for in-app advertising.
Why is mobile attribution important
Mobile attribution allows you to understand the journey your users take from the moment they click an ad to the actions they complete in-app – showing you how and why users install your app.
Citations
https://incipia.co/post/app-marketing/what-is-a-mobile-measurement-partner-mmp/
https://support.appsflyer.com/hc/en-us/articles/207033486-Getting-started-onboarding-for-advertisers
https://www.adjust.com/glossary/ad-network/
