A Facebook KPI or metric is a performance measurement that is used to track specific details of a Facebook Fan Page, a specific campaign or shared content.
These indicators (Impressions, Reach, Engagement e. g.) define the value and success of your company on Facebook.
What are the five M’s of advertising
5 M’S Of Advertising: Mission, Money, Message, Media, Measurement.
What is the difference between Google search and Google display network
The Search Network works as a demand harvester (your ads are grabbing the intent), while the Display Network works as a demand generator (your ads are creating awareness).
What is not a benefit of Google Analytics Remarketing
Allowing customers to quickly reorder products that they have already purchased is not a benefit of google analytics remarketing.
What is geo fence advertising
Also referred to as geofencing marketing, geofencing advertising is a specific form of location-based marketing that allows you to connect with and advertise to mobile users in a designated area.
What is return on ad spend ROAS
Return on ad spend (ROAS) is an important key performance indicator (KPI) in online and mobile marketing.
It refers to the amount of revenue that is earned for every dollar spent on a campaign.
What is KPI in Google AdWords
A Google AdWords KPI is a measurable, transparent performance indicator used to comprehensively monitor, analyze and optimize the performance of selected strategies and measures related to Search Engine Advertising (SEA) in the Google network over time.
What are the key benefits of using the Google Display Network?
- Google Display Advertising is Inexpensive
- Images Are Powerful
- Leverage Your Videos
- Numerous Targeting Options
- Remarket to Past Clickers
Is Google geofencing API free
Reminder: To use the Geolocation API, you must enable billing on each of your projects and include an API key with all API or SDK requests.
The Geolocation API uses a pay-as-you-go pricing model.
Does Google use geofencing
According to the data, Google received 982 geofence warrants in 2018, 8,396 in 2019 and 11,554 in 2020.
But the figures only provide a small glimpse into the volume of warrants received and did not break down how often it pushes back on overly broad requests.
What are GDN banners
What is GDN. Google Display Network (GDN) refers to a collection of websites in which Google-powered ads can appear as banner or text ads.
Apart from Google sites like Youtube and Gmail, your ads can appear on millions of other websites on the internet!
How do you geo target
To take advantage of Twitter’s geotargeting feature, simply click “Targeting” during campaign set-up, scroll to “Select location, language, technology”, and then click “All > Locations”.
Once you’re in this section you can select the specific regions you’d like to target.
What is the difference between display and programmatic
The terms programmatic and display refer to two different aspects of digital advertising. Programmatic refers to how ads are purchased and placed.
Display refers to the format of the ad and where it appearsvisual ads placed on a network of websites.
Can you geofence on Facebook
To set up geofencing advertising and location targeting on Facebook and Instagram, start the normal campaign creation process.
Next, in Audiences, you can select the location to target or location to exclude.
To drill down to a very specific local area, select the geography that you’d like to target.
What is mobile geo targeting
Geotargeting is a strategy where marketers use privacy-compliant location data from cell phones to create audiences and serve advertising or content to their intended audiences.
What is programmatic marketing
What’s the definition of programmatic marketing? A simple definition of programmatic advertising by Digital Marketing Institute is: “The use of software to buy digital advertising”.
Programmatic marketing means distribution of ads when humans aren’t directly involved in process.
What is geofencing in marketing
Geofencing marketing involves setting up virtual boundaries around a point or area that track whenever someone with a mobile device crosses them.
When this happens, it causes a notification that advertises a nearby store, brand, service, or product to be sent to that person’s mobile device.
How do you target a specific location on a page
Simply type the address into your ad targeting and choose to target people who are in and around the business.
Add relevant locations to your targeting. You might be a little skeptical about targeting people who are “around the area.”
After all, someone could just be passing through or working in the area for the day.
What is KPI in SEO
SEO KPIs are quantifiable values used to measure the effectiveness of a marketing team’s SEO efforts and performance.
Keeping an eye on your most important search metrics provides you with deeper insight into your search engine ranking and visibility, and conversions that can be attributed to organic performance.
How accurate is geofencing
App developers can use native Android and iOS location detection to power their location-based experiences and engagement.
However, native geofencing technology can only deliver accuracy of around 100-200 meters.
What does optimized targeting use to find new customers who are likely to convert
Optimized targeting: Optimized targeting expands to users that are likely to convert by creating a profile of what a converter looks like based on real-time conversion data.
For example, that data could include Google searches for specific running shoe brands or clicks to a popular sportswear website.
What is the difference between DV360 and GDN
GDN serves approximately 10 billion impressions per week. On the contrary, DV360 can access more than 90% of sites, including AdX inventory; the platform serves about 90 billion impressions per day.
Fees are integrated for both GDN and DV360, but play out differently for both platforms.
Which is the best attribution model?
- First-Touch Marketing Attribution Model
- Last-Touch Marketing Attribution Model
- Linear Multi-Touch Marketing Attribution Model
- U-Shaped Multi-Touch Marketing Attribution Model
- Time Decay Multi-Touch Marketing Attribution Model
- W-Shaped Multi-Touch Marketing Attribution Model
Is geofencing expensive
CPM is the most common buying model for geofencing, and typically includes brand awareness campaigns or campaigns that focus on reaching a specific audience.
Industry pricing can range anywhere between $3.50-$15 CPM for mobile and desktop campaigns, and $20-$50 CPM for Connected TV (CTV) campaigns.
What is an example of geofencing
Businesses with apps can set up geofences to identify mobile users in a specific geographic area, then target them with relevant, timely push notifications when they walk or drive by.
For example, a coffee shop can trigger push notifications for special discounts when customers walk past.
What is the difference between geofencing and geolocation
Using geolocation technology, companies can set up their time management systems to take both a location and time stamp when time entries are submitted online.
Geofencing takes location-based technologies to the next level. A perimeter can be set up around an area, such an office building or worksite.
What is the difference between geotargeting and geofencing
Geofencing and geotargeting are both a part of location-based marketing, but they serve different purposes.
While geofencing is simply drawing a virtual fence around a particular geographic location, geotargeting involves using various factors (often including geofencing) to reach specific users!
What is the purpose of geofencing
Geofencing is a service that triggers an action when a device enters a set location.
Coupons, notifications, engagement features, security alertsbusinesses are finding creative ways to make use of these virtual boundaries.
Is geofencing legal
Law enforcement authorities say geofence warrants are legal because Google users agree to have their location tracked.
Police also say they work with Google to receive only anonymized data until they find a device that draws their suspicion.
What are the four scope types
There are four levels of scope: product, hit, session, and user: Product – value is applied to the product for which it has been set (Enhanced Ecommerce only).
Hit – value is applied to the single hit for which it has been set.
References
https://www.smartinsights.com/internet-advertising/internet-advertising-targeting/what-is-programmatic-marketing/
https://unbounce.com/ppc/search-advertising-tactics-display-advertising/
https://instapage.com/blog/google-analytics-improves-display-ads
https://support.google.com/google-ads/answer/6363750?hl=en
https://www.titangrowth.com/blog/paid-media-geofencing-getting-closer-to-your-customers/
