Your brain can also process visuals much quicker than it can text. About 90% of the total information transmitted to your brain is visual.
On top of that, your brain can process these visuals 60,000 times faster than text.
The human brain is not only more used to seeing visuals but is also better at interpreting them.
What kind of videos work best on social media?
- Interview/Q&A
- Behind-the-scenes
- Feature/product video
- Live videos
- Promos and deals
- User-generated content
- Giveaways and contests
- Announcements/reveals
What are the types of videos?
- Animation
- Stop motion
- Mixed media
- Screencast
- Animated demo
- Live action
- Live stream
- Interactive
Why is video content so powerful
VIDEO CONTENT IS MEMORABLE It outperforms other content types when it comes to making people understand and remember your brand.
According to Wordstream, 80% of people who watch a video ad can recall it 30 days later.
Plus, viewers retain 85% more info from watching a video than by reading text.
How do you write a video strategy?
- Have a Simple video seo strategy
- Make it clear what the video is about
- Use social proof
- Optimize video for conversions
- Choose your distribution outlets
- Maximize the reach and impact of your videos
- Analyze your video performance
Does video increase engagement
Video significantly increases brand engagement by getting more people to buy your product or service.
This is a proven fact, as eight out of ten people purchased an app or a product after watching a video of it.
Is video content the most popular
86% of marketing professionals use video as a marketing tool. Videos are a consumers’ favorite type of content to see from a brand on social media.
Consumers expect more video content. 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media.
How do I make a good video content?
- Be a storyteller
- Mobile-friendly
- Tailor your video to each social media platform
- Work on an interesting title and thumbnail
- Engage the viewer in the first few seconds
- Don’t forget the CTAs
- Be informative
- Choose your production quality wisely
How can I make a video interesting?
- Use plenty of light
- Use a Clean Background
- Choose a Good Video Editing Program
- Keep Your Editing Simple
- Prioritize Crisp, Clear Audio
- Avoid Shaky Footage
- Understand the Rule of Thirds
- Use Your Phone the Right Way
Who is a T shaped digital marketer
T-Shaped Marketing refers to: a Marketer that has broad knowledge covering a wide range of digital tactics with in-depth knowledge in 1 or maybe 2 specific areas.
This diagram from Moz shows the principle with a focus on SEO within digital marketing tactics.
What type of media is rich
Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.
While text ads sell with words, and display ads sell with pictures, rich media ads offer more ways to involve an audience with an ad.
How can I get rich content
Rich content consists of different media formats (sound, video and images) used at the same time and place.
For example, emojis or gifs are called rich content when they are used within an instant messaging app.
For example, emojis or gifs are called rich content when they are used within an instant messaging app.
Sources
https://ahrefs.com/blog/start-a-digital-marketing-career/
https://kennected.org/video-marketers-do/
https://www.splento.com/blog/photography/video-vs-image-ads-which-is-better/
https://www.rialtomarketing.com/benefits-video-marketing-small-businesses/
