Keyword mapping is the researching and planning of the keywords and long-tail phrases that go on a website.
It is an essential part of the content creation process, as it makes it easier to determine the best places to group semantic keywords together in a way that seems most logical.
What is the difference between global and domain local groups
The difference between domain local and global groups is that user accounts, global groups, and universal groups from any domain can be added to a domain local group.
Because of its limited scope, however, members can only be assigned permissions within the domain in which this group is created.
What is smart bidding
Smart Bidding refers to bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction—a feature known as “auction-time bidding”.
Target CPA, Target ROAS, Maximize conversions, and Maximize conversion value are all Smart Bidding strategies.
What is campaign level
Each campaign consists of one or more ad groups. Settings that you can set at the campaign level include budget, language, location, distribution for the Google Network, and more.
You can create separate ad campaigns to run ads in different locations or using different budgets.
What is a forest in a domain
A forest is a collection of one or more domain trees. The domains in the movie.edu domain tree and the example.com domain tree could be part of the same forest.
A domain tree is based on a common namespace, but a forest is not.
A forest is named after the first domain created in the forest.
What is a customer match
Customer Match lets you use your online and offline data to reach and re-engage with your customers across Search, the Shopping tab, Gmail, YouTube, and Display.
Using information that your customers have shared with you, Customer Match will target ads to those customers and other customers like them.
What is the full form of PPC pages
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
Is remarketing the same as retargeting
Remarketing, also known as retargeting, is a very common and popular form of digital marketing in which marketers serve ads to users who have visited their website, or a specific web page, and who have or have not taken a specific action.
What is a maximum bid
The maximum bid is the maximum amount you are willing to pay for an item.
Maximum bids are also referred to as proxy bids.
How can I improve my CTR?
- Optimize your headline and copy: Use one or two focus keyword(s) in your headline and copy
- Include CTAs: Write a direct and compelling call to action
- Use images: Using visuals is a great way to increase CTR
- Try using hashtags:
What is a display URL
The webpage address that appears with your ad. Display URLs give people an idea of where they’ll arrive after they click an ad.
The landing page that you define with a final URL tends to be more specific.
What is bid limit
Bid Limit means the maximum dollar amount assigned to each Registered Bidder representing the maximum dollar amount that the applicable Registered Bidder will be allowed to spend in an Auction.
What are the three quality score factors
To do this, pay attention to the three factors that affect Quality Score – expected click-through rate (CTR), ad relevance, and landing page experience.
What is default CPC
Max CPC (Cost Per Click): The amount you are willing to pay every time a user clicks your ad.
Default CPC (Cost Per Click): A Default CPC is set for each ad group and is the amount you will bid for a keyword associated with that ad group that has not had its Max CPC customized.
What is maximum CPC bid limit
A bid that you set to determine the highest amount that you’re willing to pay for a click on your ad.
If someone clicks your ad, that click won’t cost you more than the maximum cost-per-click bid (or “max.
CPC”) that you set.
What is optimization score
Optimization score is an estimate of how well your Google Ads account is set to perform.
Scores run from 0-100%, with 100% meaning that your account can perform at its full potential.
Along with the score, you’ll see a list of recommendations that can help you optimize each campaign.
Citations
https://learn.microsoft.com/en-us/microsoft-365/admin/create-groups/compare-groups
https://www.wordstream.com/ad-groups
https://rockcontent.com/blog/keyword-mapping/
https://www.watchguard.com/help/docs/help-center/en-US/Content/en-US/Fireware/authentication/find_ad_search_base_c.html
