Ads may appear on your uploaded videos even if you haven’t monetized the videos yourself.
If your video contains content to which you don’t own all necessary rights, the rights holder may have chosen to place ads on it.
YouTube may also place ads on videos in channels not in the YouTube Partner Program.
What is a video discovery ad
YouTube Video discovery ads place your brand, product or service alongside YouTube content that is likely to be viewed by your audience.
The ads can appear in the YouTube Home feed, Watch feed, and Search feed.
How much does a 30 second YouTube ad cost
YouTube ads have an average cost-per-view of $0.010 – $0.030, and the views that you generate will count towards your overall YouTube viewer count.
The average cost of reaching 100,000 viewers is around $2,000.
What are skippable ads
Skippable video ads allow users to skip a video ad after a specific duration.
Depending on your network settings, VAST version, where your creatives are hosted, and the type of demand, the duration may be configurable. # skippable.
What is non skippable ads
Non-skippable ads are short in-stream video ads that play before, during, or after another video.
Viewers don’t have the option to skip your ad. With videos between 6 and 15 seconds, non-skippable ads allow you to reach viewers with your entire message.
Are Outstream ads skippable
Videos are skippable and are played without sound; At the same time, outstream ads are more engaging and entertaining than banners; The video is playing when the ad is 100% in-view, so the user can scroll down if they don’t want to see the ad.
What are Outstream ads
Outstream ads are mobile-only ads and only appear on websites and apps running on Google video partners.
Outstream ads aren’t available on YouTube. Outstream ads can run across a variety of different mobile placements.
For mobile web placements, outstream ads appear in banners.
How are skippable ads charged
Differences from TrueView TrueView is available on a Cost-per-View (CPV) basis, but Authorized Buyers skippable video ads are only available on a Cost-per-Impression (CPM) basis.
Buyers may charge their customers on a CPV basis, but they will pay for the underlying skippable impressions on a CPM basis.
How do you get paid by YouTube
To get paid by YouTube, you first need to reach a balance of $100 or more from views.
This means you’ll need to garner 20,000 views if you receive $5 per 1,000 views.
To make this happen, YouTube created the YouTube Partner Program, which allows you to get paid through advertisements on your page.
What does in-feed video mean
A video ad seen by a user as an item in the central viewing pane of a content feed (such as a news feed, newspaper articles, or other mobile apps), along with a minimum size.
The creative is not necessarily styled like the page content.
What is instream and Outstream
Instream ads will start during a video and will continue playing for five seconds until the user is able to skip them.
Outstream ads automatically play when a user scrolls over the video and automatically pauses when the user scrolls away.
Citations
https://support.google.com/google-ads/answer/6227733?hl=en
https://www.youtube.com/watch?v=30xDcdKTR-M
https://www.youtube.com/watch?v=QuO-NDfANUs
