- Sign in to Google Ads
- In the page menu on the left, click Campaigns
- Click the plus button , then select New campaign
- For your campaign goal, select App promotion
- For your “Campaign subtype,” pick between App installs and App engagement
- Select your app’s platform
What creative assets are required in Universal app campaigns UAC
App campaigns Image assets tips Google’s recommendation is to now focus on: Landscape image: 1200*628, 600*314.
Square image: 250*250, 300*300. Banner: 320*50.
What are the two main objectives of an app marketer
The two main objectives of an app marketer are Driving app downloads and Encouraging app usage.
How can I promote my Android app in Play Store?
- Buy app downloads from our global audience
- Pay the best price per install with our cost per install marketing
- Achieve excellent retention as all traffic is non-incentivized
- Set up your promotional campaign within minutes
What app campaign types can you pick from
Types of app campaigns When you choose “App promotion” as your goal, you can choose from three campaign subtypes: “App installs,” “App engagement,” and “App pre-registration (Android only).”
Each campaign subtype focuses on different actions and bid strategies.
How does GDN work
Google Display Network targeting allows you to set where or when your ad is shown based on features of your ideal audience, such as their interests, age, or gender.
This means your ad can show up on sites related to your business, or to users who match the specific criteria that you’ve specified.
Is Performance max better than smart shopping
No. Performance Max campaigns are expected to provide an average increase of 12% conversion value at the same or better ROAS for retail advertisers, when compared to Smart Shopping campaigns.
How can I promote my app?
- 1) Website
- 2) Social Media
- 3) Public Relations
- 4) App Store Optimization (ASO)
- 5) Search Ads
- 6) Influencer/Celebrity endorsements
- 7) Traditional Advertising/In-Store
- 8) Word of mouth/buzzworthy
How do you attract customers?
- Offer new customers discounts and promotions
- Ask for referrals
- Recontact old customers
- Network
- Update your website
- Partner with complementary businesses
- Promote your expertise
- Take advantage of online ratings and review sites
How do I run an app campaign
After you make your app or game available for pre-registration in your Play Console, you can create an App campaign for the title.
People that click on the ad can then pre-register for your app or game from the Play store.
How do you track an app campaign performance?
- Sign into Google Ads
- Select App campaigns in the campaigns menu at the top left
- Select a specific App campaign in the campaigns menu
- You’ll see the campaign “Overview” page
What is Uac channel
Google app campaigns (formerly known as Universal app campaigns or UAC) are a paid advertising channel that helps app marketers push their mobile apps to a specific target audience.
What is programmatic search
What Programmatic Search Is (or Could Be) PPC search ads use different bidding strategies intended to drive clicks or conversions (form fills or phone calls).
It is an automated buying process, which is the precise definition many people give programmatic.
What is a good CPC rate
A good CPC (cost per click) rate is determined by your ROI on the spend.
If something costs $1, you want to make at least $1.20 back (at a minimum).
A really good CPC rate would be to get $2 back for every $1 spent.
What is a good click through rate
So, what is a CTR, really? It’s the rate at which your PPC ads are clicked.
Basically, it’s the percentage of people who click your ad (clicks) divided by the ones who view your ad (impressions).
As far as what constitutes a good click through rate, the average is around 1.91% for search and 0.35% for display.
How does app store optimization work
App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results.
The higher your app ranks in an app store’s search results, the more visible it is to potential customers.
That increased visibility tends to translate into more traffic to your app’s page in the app store.
How do I create a UAC campaign
Setup for UAC is impressively simple. To begin, navigate to the add campaign button within the Google interface and click “App promotion”.
Once in the guided setup, you’ll need to choose your mobile app’s platform, either Android or iOS, and find your mobile app using the search bar.
What does performance Planner automatically do
The correct answer is: Forecasts how your current campaigns will perform in the future.
With this tool, you can explore forecasts for your upcoming monthly, quarterly, and annual budgets for current campaigns, while also helping to improve your return on investment.
Does performance Max replace shopping
Performance Max is set to replace Google Smart Shopping by the end of Q3 2022.
Advertisers who haven’t already made the switch will automatically have their Smart Shopping campaigns converted to Performance Max campaigns.
How do I track conversions in apps?
- Sign in to your Google Ads account
- Click the tools icon
- Under the section labeled “Measurement” click Conversions
- Click the plus button
- Select App from the list of conversion types
- Select Google Play
- Select Installs, and click Continue
What is the difference between SEO and SEM
SEO is sometimes used as an umbrella term that includes SEM, but because SEM refers strictly to paid advertising, they are actually separate.
SEM is about getting traffic via paid ads, and SEO is more about acquiring, monitoring and analyzing organic (unpaid) traffic patterns.
What is considered an asset
An asset is anything you own that adds financial value, as opposed to a liability, which is money you owe.
Examples of personal assets include: Your home. Other property, such as a rental house or commercial property.
Checking/savings account.
What is the best way to get my app found?
- Family Locator by Life360
- Find My Device by Google
- Cerberus
- Google Maps
Where can I post my services for free?
- Create a Nextdoor profile
- Sign up for Google My Business
- Claim a Bing Places profile
- Get listed on Yellow Pages
- Update your White Pages listing
- Claim a Yelp business page
- Sign up for Angie’s List
- Claim a Foursquare listing
What CPM means
What Is Cost Per Thousand (CPM)? Cost per thousand (CPM), also called cost per mille, is a marketing term used to denote the price of 1,000 advertisement impressions on one web page.
If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad.
Is SEM and PPC the same
SEM is an umbrella term that encompasses PPC but is not limited to only this form of advertising.
It references activity that intends to improve how easy it is to find a website through a search engine.
SEM is both paid and unpaid, PPC, or organic traffic.
How do I scale my UAC campaign?
- Pick the Right Campaign Goal
- Set the Right Bids and Budgets
- Utilize the Right Creative Mix
What are assets examples?
- Cash and cash equivalents
- Accounts receivable (AR)
- Marketable securities
- Trademarks
- Patents
- Product designs
- Distribution rights
- Buildings
How can I get clients fast?
- Ask for referrals, don’t wait for them
- Partner with agencies
- Browse job boards
- Follow up with lost clients
- Follow up with your network
- Run an ad campaign
- Start blogging
- Write an eBook
What are the recommended orientations layouts for video assets
For video assets, make sure to upload a variety of formats, including: landscape 16:9 1920×1080, portrait 9:16 1080×1920, and square 1:1 1080×1080.
Definitely include portrait orientation videos, as they tend to perform better.
Sources
https://satheeshkchinnappan.com/uac-creative-best-practices-complete-guide-tips/
https://support.google.com/google-ads/answer/2375392?hl=en
https://school4seo.com/google-ads-search-advertising-exam/how-can-google-ads-help-you-advance-your-business-goals-select-all-correct-responses/
https://www.youtube.com/watch?v=VTrEBKOgXrc
https://neilpatel.com/blog/app-store-optimization/
