You have two options when you get started with influencer marketing on TikTok: one-on-one relationships or large-scale campaigns.
What is TikTok influencer marketing
TikTok influencer marketing is the process of partnering with content creators to make Short-form tiktok videos that promote your brand.
Advertising through influencers allows brands to avoid coming off as salesy, leveraging the deep marketing power of social proof and brand trust.
Why is TikTok good for influencer marketing
They have unlocked the best ways to engage and influence their followers through TikTok videos.
They are trusted more than advertisements – 66% of consumers aged 18-29 trust influencers.
That means the message in their TikTok content gets through to a huge number of followers.
They’re natural marketers.
Is TikTok good for influencers
Influencers have become popular on TikTok because they’re quickly and easily able to create a real connection with the people who follow them or see their videos.
The more people feel connected to someone, the more likely they are to trust them.
How do I get started with TikTok influencer marketing?
- Understand TikTok’s Demographics and Your Own Audience
- Determine Your Niche
- Find Influencers in Your Niche
- Vet Your Potential Influencers
Are there influencers on TikTok
TikTok influencers are a major piece of the app’s success. The influencer marketing industry is expected to hit $13.8 billion this year.
How do I run a TikTok influencer marketing campaign?
- Step #1: Set Clear Campaign Goals
- Step #2: Find Relevant TikTok Influencers
- Step #3: Reach Out to TikTok Influencers
How do TikTok influencers make money
Influencers bring in most of their income from brand deals and affiliate marketing. Take Charli D’Ameliothe top TikTok earner of 2021for example.
Her deals with brands like Hollister, Invisalign, Dunkin’, and Morphe comprised a majority of the $17.5 million she earned throughout the year.
Where can I find TikTok influencers to work with?
- Set goals for the type of Creators you’re interested in
- Do your research
- Find out if any existing Influencers you’ve worked with make good TikTok content
- Comb through hashtags
- Check out what other brands are doing
Where can I find TikTok influencers
TikTok Creator Marketplace is one of the best platforms to choose from when looking for influencers because it is created by TikTok.
It was introduced in 2020 as a place where brands and influencers can interact.
How do you engage TikTok influencers?
- TopView ads
- In-feed native videos
- Hashtag Challenges
- Influencer marketing
How do brands find influencers on TikTok
Use the ‘For You’ page If your brand already has an account on TikTok and you’re engaging with content related to your niche then checking out the ‘For You’ page is a good place to start finding influencers.
TikTok uses the ‘For You’ page to suggest relevant, trending content that matches your interest.
How many TikTok influencers are there
There are over 100 thousand TikTok influencers worldwide According to Statista, there were around 106 thousand influencers using TikTok as of 2020, and this number is likely much higher by now.
This makes it a more attractive platform for brands and social media marketers in particular.
How do I connect TikTok influencers?
- Look for an Email Address in Their TikTok Bio
- Uncover Contact Info Through Their Bio Link
- When In Doubt, See If They’re Active on Instagram
- Connect with Influencers on the TikTok Creator Marketplace
- Reach Influencers Through a Database or Third-Party Platform
How much do TikTok influencers cost
According to IZEA, the average cost per TikTok based on influencer tier is as follows: Nano influencers (1000 – 10,000 followers): $800 per post.
Micro influencers (10,000 – 50,000 followers): $1,500 per post. Mid-tier influencers (50,000 – 500,000 followers): $3,000 per post.
What is a micro influencer on TikTok
Micro-influencers have between 10,000 and 50,000 followers. Mid-tier influencers have between 50,000 and 500,000 followers.
Premium/Macro influencers have between 500,000 and 1,000,000 followers.
How do I become a TikTok influencer?
- Pick Your Niche
- Create and Set Up a Unique TikTok Profile
- Know Your Audience
- Analyze Your Competitors
- Build and Strengthen Your Content Strategy
- Engage Your Audience
- Host “Ask me anything” event
- Announce a giveaway/ contest
Is TikTok a good marketing tool
Is TikTok good for marketing? Yes, TikTok is good for marketing as it is now one of the most popular social media channels.
The platform is growing rapidly with 1 billion monthly active users as of September 2021 making it a good place for engagement and reaching out to a large audience.
How many followers do you need to be an influencer on TikTok
You must have at least 10,000 followers. You must have at least 10,000 video views in the last 30 days.
You must have an account that fits with the TikTok Community Guidelines and Terms of Service.
What is the factor encouraging marketers to promote their products through TikTok
TikTok provides marketers with a level playing field when it comes to reach and engagement.
Unlike social media platforms such as Instagram or YouTube, TikTok accounts with zero followers can get millions of views on a new video thanks to the viral nature of the algorithm.
Does influencer marketing still work
Their recommendations or endorsements can help brands expand their reach and generate leads. This year, despite the impact of Covid 19 upon the world, the influencer marketing industry is still as popular as ever with brands and marketers, and it’s expected to grow even more.
Is influencer marketing hub real
Founded in 2016, Influencer Marketing Hub is a private media company based in Copenhagen, Denmark.
The company specializes in producing how-to guides, courses and research reports in the social media and influencer marketing industry.
What is an influencer marketing platform
An Influencer Marketing Platform is a software solution designed to assist brands with their Influencer Marketing Campaigns.
Influencer Marketing Platforms provide influencer discovery tools for brands and agencies, some also offer massive searchable databases of potential influencers, using clever algorithms.
Is influencer marketing effective 2022
According to Insider Intelligence forecasts, US influencer marketing spending will reach $4.14 billion in 2022.
Double-digit growth will continue through 2023, when spending on influencer marketing campaigns will approach $5 billion.
Is influencer marketing Effective in 2022
In recent years, influencer marketing has really been on the rise. What was a $1.7 billion industry in 2016 has since grown to become a $9.7 billion industry in 2020.
In just 2021, it grew to $13.8 billion and is projected to expand to $15 billion in 2022.
How do you develop a TikTok marketing strategy?
- Use Suitable Hashtags
- Follow Current TikTok Trends
- Incorporate TikTok Influencers in Your Campaign
- Comment Regularly and Encourage Comments on Your Posts
- Post Often
- Use TikTok Effects in Your Posts
- Make Interesting Videos with Clear Descriptions
- Use TikTok Ads
Why is TikTok influential
TikTok provides a framework that makes it easier for people to createespecially if they don’t know what else to do.
And these creators are starting younger than ever before. When TikTok was still Musical.ly, it was the first real social network that reached an audience of first graders.
Can you advertise on TikTok for free
You can set up a free TikTok Ads account and create In-Feed ads with your own set budget and schedule.
Currently, TikTok’s minimum campaign budget is $500 and the minimum ad group budget is $50.
How do I advertise on TikTok?
- From your TikTok profile, tap the three line icon for settings, then tap Creator tools
- Tap Promote
- Tap the video you want to promote
- Choose your advertising goal: More video views, more website visits, or more followers
- Choose your audience, budget, and duration, and tap Next
How successful is influencer marketing
2021 Influencer Marketing Stats 80% of marketers say influencer marketing is effective, and 89% say it works just as well (if not better) than other marketing channels.
71% of marketers say the quality of customers and traffic from influencer marketing is better than other sources.
How do you create a successful TikTok marketing strategy for 2022?
- #1 Set SMART Targets & Objectives
- #2 Research Your Audience
- #3 Define Your Tone & Voice
- #4 Build A TikTok Profile That Stands Out
- #5 Start Identifying The Right Creators
- #6 Develop Organic Content
- #7 Creatively Incorporating Your Brand & Products On TikTok
References
https://www.simplybusiness.co.uk/knowledge/articles/2022/01/how-to-make-money-on-tiktok/
https://linktr.ee/blog/how-to-get-sponsored-on-tiktok/
https://engaiodigital.com/influencer-marketing/
https://recurpost.com/blog/best-time-to-post-tiktok/
https://smallbiztrends.com/2022/06/how-much-do-influencers-make-per-post.html
