Broad match has the highest reach but the least relevant searches, exact match has the most relevant searches but the lowest reach.
What are fat head keywords
Fat head keywords are usually no more than 1 or 2 words and aim closer to the target item of the search.
These keywords yield a high amount of traffic, but are slightly more focused than the broad keyword search.
The type of traffic that results in a purchase of your product or service is called quality traffic.
What is a broad match keyword
Broad match is the default match type that all your keywords are assigned. This helps your ads reach a wider audience without requiring you to build an extensive keyword list.
What are Google ads scripts
Google Ads scripts let you automate actions in your Google Ads account by entering JavaScript code in your account.
You can use scripts to create, edit, or remove items in your account, saving you time and letting you manage your account more easily.
What are the bidding models in Google?
- Target CPA (Cost Per Acquisition)
- Target ROAS (Return On Ad Spend)(Return On Ad Spend)
- Maximize Conversions
- New: Maximize Conversion Value
- Enhanced Cost Per Click (ECPC)
- Maximize Clicks
- Manual CPC Bidding
- CPM Bidding (Cost Per Thousand Impressions)
What are ad extensions
Sometimes you might see a phone number or links to additional pages on a website.
These extra features are called ad extensions. They’re highly recommended by PPC experts and for good reason.
Google reports that ad extensions can boost ad click-through rates by an average of 10-15%.
What is the maximum number of headlines that you can include in text ads
Your text ad consists of three headlines where you can enter up to 30 characters each to promote your product or service.
The headlines are separated by a vertical pipe (“|”) and may show differently based on the device someone is using when they view your ad.
What are callout extensions on Google Ads
Google is rolling out a new ad extension called Callouts that enables you to add more text to your ad to spotlight free shipping, discounts, price matching and more.
Callout extensions are similar to sitelinks, but without the links.
What is the new phrase match
The updated phrase match simplifies match types by combining the control of phrase match, and the expanded reach of the discontinued broad match modifier.
The new phrase matching behavior is more expansive than the former phrase match, and slightly more restrictive than the discontinued BMM.
Which is better broad match or phrase match
The meaning of the keyword can be implied, and user searches can be a more specific form of the meaning.
With phrase match, you can reach more searches than with exact match and fewer searches than with broad match, only showing your ads on the searches that include your product or service.
What are three ways your shoppers can check out when purchasing an item choose three?
- Checkout on Maps
- Checkout on Gmail
- Checkout on your website
- Checkout on Google
- Checkout in your local store
How do you optimize a bid mimic pro?
- Use as many adgroups as you can
- Add more keywords
- Watch your bids
- Use all of your budgets
- Look at the profit margins and revenue
- Test, test, test!
What happens after a Policy violation google certification
What happens if I violate a policy? If Google discovers that you’re in violation of any policy, Google, in its sole discretion, can revoke any of your Google for Education certifications and you’ll be permanently barred from retaking any Google for Education exam.
What are three benefits of a smart shopping campaign choose three
Safe, Secure, and Reliable Service.
Is broad match modifier going away
In July 2021, broad match modifiers will no longer be available for use in campaigns.
Campaigns that still have broad match modifier keywords will continue to serve, just with the new behavior.
The changes seem to be a way of streamlining the keyword match types to have specific roles.
What are the 3 products under YouTube select
Choose the right tools to build your campaign Buy across reservation, Google Ads, and Display & Video 360.
Do Amazon campaigns compete against each other
This is a common misconception. But the good news is: Your campaigns will not compete with each other and therefore not cannibalize your bids for the same product.
Amazon won’t put your bids against one another. Instead, they will choose only one of your keywords to enter in the auction.
Is Performance max better than smart shopping
No. Performance Max campaigns are expected to provide an average increase of 12% conversion value at the same or better ROAS for retail advertisers, when compared to Smart Shopping campaigns.
How many sitelinks can you have
Desktop: Your ad can show up to 6 sitelinks. Sitelinks may appear on the same line or fill up to 2 lines of your ad.
Mobile: Your ad can show up to 8 sitelinks.
What are PPC callouts
Callout extensions are words or phrases that appear below your ads description text. They allow ads to include additional information about your business or its products and services.
What happens if you dont resolve repeated policy violations such as the price in the feed
if you don’t resolve repeated policy violations, your items are disapproved and your account is suspended.
Item disapprovals occur when the system determines the item doesn’t meet data quality requirements.
Repeated policy violations can lead to account suspension.
How do you succeed in Mimic Pro simulation?
- Analyze and Understand Your Results
- Adjust Ads and Keywords
- Be Relevant and Consistent
- Conclusion
How much should I budget for performance MAX
For Performance Max, try an average daily budget of at least 3 times your CPA or cost/conv.
Citations
https://developers.google.com/google-ads/scripts/docs/examples/negative-keyword-lists
https://blog.hubspot.com/marketing/keyword-match-types
https://www.lovesdata.com/blog/2012/add-negative-keywords
https://oneppcagency.co.uk/google-ads/negative-keyword-list/
https://www.paidinsights.com/400-negative-keywords/
