However, they can’t tell if a show is widely downloaded but barely listened to, or if it has a small but passionate fan base that consumes each program in its entirety.
They also can’t tell if just their ad was skipped over, but the entire show was actually heard.
Is DoubleClick programmatic
DoubleClick for Publishers is the Programmatic google platform for publishers that can offer their inventory on a special market such as the Doubleclick ad exchange.
Advertisers can then buy ad space available through DoubleClick Bid Manager, a programmatic platform called “demand-side-platform.”
What is the difference between GDN and programmatic
The GDN is Google’s own display network, meaning it’s a small subset of the total possible spaces in inventory for programmatic ads online—and it’s generally more affordable.
It’s one ad exchange while, in comparison, programmatic advertising is comprised of 20+ ad exchanges.
Is addressable the same as programmatic
While programmatic simply means the ability to buy ads on a platform according to a prearranged formula (similar to ad spend for Google Ads), addressable TV advertising means the ability to show different ads to different households while they are watching the same programming.
What is Spotify span
In February 2021, Spotify introduced a first-of-its-kind advertising marketplace for the audio world. Known as the Spotify Audience Network (SPAN), the company brought together all of its advertising capabilities into a single place.
What is DoubleClick net
DoubleClick Search: A search management platform that enables agencies and advertisers create, manage, report on, and optimize search campaigns across multiple engines.
How much does a 30 second Spotify ad cost
Spotify’s self-serve advertising platform has been in beta since last year. Right now, Spotify charges around $0.015-$0.025 per ad served, with a minimum of $250 in ad budget.
What are the 4 main components of programmatic
Four major components make up the basic framework of a programmatic advertising ecosystem. A demand side platform (DSP), supply side platform (SSP), data management platform (DMP), and an ad exchange.
How long are Spotify podcast ads
Spotify audio ads are 15- or 30-second audio spots combined with a companion display ad.
What is Ima sdk
The Google Interactive Media Ads (IMA) Software Developer Kit (SDK) lets publishers to display linear, non-linear, and companion ads in interactive media content such as video and online games.
Is YouTube an OTT
Unlike OTT platforms, YouTube is a social video platform that was originally designed to allow everyday consumers to share moments caught on video.
YouTube has attempted to enter the OTT market a number of times with limited success since the market clearly sees YouTube as a place for free content.
How much do podcast ads pay
Most commonly, it will be a fixed rate or calculated using cost per mile (CPM).
For a 30-second ad, the cost per mile (or cost per 1,000 listeners) is $15-18.
For a 60-second ad, the cost per mile is $25-30, but it can be as much as $40.
Who is Spotify’s target audience
The Spotify target audience is located worldwide, with more users in Europe than any other region.
The typical Spotify user is young adults – Millennials and Gen Z – however there is not a small audience of older adults aged 55+ who also enjoy the app’s music.
How does Google dai work
How does DAI work? At a high level, DAI transcodes every video ad in advance to meet each device’s format and delivery requirements while unifying ads and content into one real-time stream.
Across live, linear, and on-demand content, DAI supports mobile apps (iOS, Android), web (HTML5), and connected TV platforms.
How do I advertise on Apple podcasts
Place the Listen on Apple Podcasts badge directly within or near content related to the podcast.
The badge must link to a show on Apple Podcasts. Include the Listen on Apple Podcasts badge in the header of your social pages, so your social media followers know they can find your show on Apple Podcasts.
What is Spotify marquee
Marquee is a full-screen, sponsored recommendation of your new release to Spotify Free and Premium listeners who have shown interest in your music and have the potential to listen more.
When a listener clicks on a Marquee, they are guided to your new release—and your release alone.
What is Vpaid
VPAID stands for Video Player-Ad Interface Definition. VPAID is a common interface between video players and ad units, enabling a rich interactive in-stream ad experience.
Learn more about VPAID from IAB. This guide walks you through the end-to-end ad campaign process for VPAID 2.0 creatives.
What is a SCTE trigger
SCTE signals are used to trigger markers downstream of the SCTE broadcasting source. These markers are used to signal an inline insertion opportunity for devices downstream such as commercial breaks or alternative programming.
A daily example of this would be watching major television network’s primetime programming.
What is MediaTailor
AWS Elemental MediaTailor is a channel assembly and personalized ad insertion service for video providers to create linear OTT (internet delivered) channels using existing video content and monetize those channels, or other live streams and VOD content, with personalized advertising.
What is a SCTE-35 marker
SCTE-35 markers indicate where downstream systems can insert other content (usually advertisements or local programs).
You can include SCTE-35 markers in transport stream (TS), DASH, HLS, and CMAF outputs.
Is Netflix an OTT
Over the Top (OTT) services refer to any type of video or streaming media that provides a viewer access to movies or TV shows by sending the media directly through the internet.
Some of the most popular OTT providers include Netflix, Amazon Prime Video, and Hulu.
What is megaphone Spotify
Megaphone offers a best-in-class two-sided marketplace with industry-leading tools to help podcast publishers publish, monetize, and grow their podcasts and help advertisers connect with podcast audiences at scale.
What is IMA Dai
With IMA DAI SDKs, apps make a stream request for ad and content video—either VOD or live content.
The SDK then returns a combined video stream, so that you don’t have to manage switching between ad and content video within your app.
What company did Spotify buy
In December 2021, Spotify acquired Whooshkaa, a podcast tech company that develops specialized technology that allows radio broadcasters to easily turn their existing audio content into on-demand podcast programming.
In February 2022, Spotify acquired Chartable and Podsights. Both are podcast advertising companies.
How does SCTE 35 work
Powered by timed metadata The SCTE 35 markers, that DAI for live streams relies on to signal ad opportunities, are standards based and widely used in the digital broadcast industry.
They consist of metadata used to mark and signal information related to a certain timestamp or time range in a stream.
What is a good click through rate for Spotify
The benchmark click-through rate (CTR) for a Spotify audio ad campaign is 0.06%.
Who is Apple Music target audience
Listener demographics Comparatively, according to Statista’s 2018 data, 23% of Apple Music users in the United States fell between the ages of 25 – 34 and 55+, 22% between 35 – 44, 17% between 18 – 24, and 15% between 45 – 54.
How do you release ExoPlayer?
- Add ExoPlayer as a dependency to your project
- Create an ExoPlayer instance
- Attach the player to a view (for video output and user input)
- Prepare the player with a MediaItem to play
- Release the player when done
Can you promote podcast on Spotify
Ad Studio makes podcast promotion on Spotify accessible to advertisers of all sizes. With low-budget minimums and powerful targeting capabilities, you can create campaigns that reach listeners passionate about topics and activities relevant to your show, as well as target podcast-enthusiasts.
What is server side beaconing
SSB allows an HLS player to make a direct HTTP request to the Dynamic Ad Insertion (DAI) system, where Ad Manager tracks and reports on video stream metrics based on estimates.
Any player should be able to play an SSB stream, however feature support is limited.
Citations
https://www.start.io/blog/spotify-target-market-segmentation-user-demographics-audience-targeting-strategy/
https://en.wikipedia.org/wiki/Megaphone
https://support.apple.com/guide/iphone/subscribe-to-apple-music-iphcfadf0701/ios
https://www.adjust.com/glossary/programmatic-media-buying/
https://www.kevel.com/blog/what-is-server-side-ad-serving/
