YouTube Video discovery ads place your brand, product or service alongside YouTube content that is likely to be viewed by your audience.
The ads can appear in the YouTube Home feed, Watch feed, and Search feed.
What is YouTube search and discovery
YouTube’s search and discovery system helps viewers find the videos they’re most likely to watch and maximize long-term viewer satisfaction.
Get answers about your video and channel performance with the following FAQs.
What is a discovery ad
Discovery ads help you reach people who are ready to discover and engage with your brand.
Discovery ads are displayed automatically on YouTube Home and Watch Next feeds, Discover, and the Gmail Promotions and Social tabs using a single campaign.
You can use Discovery ads in a Discovery campaign.
How do you make a discovery ad on YouTube?
- Sign in to your Google Ads account
- On the page menu on the left, click Campaigns
- Click the plus button then select New campaign
- Choose a marketing objective of either ‘Sales’, ‘Leads’, ‘Website traffic’, or ‘No goal’
- Select the Discovery campaign type
- Click Continue
What are Discovery ads good for
Discovery ads are best positioned for these performance goals: Brand awareness – Drive interest from new customers when they’re open to trying new brands.
Drive conversions – Increase website visits, newsletter signups, or sales. Remarketing – Reconnect with customers who already know and trust your brand.
Where can you find Discovery ads
Google Discovery ads are visually engaging, personalized ads that appear in Google’s feeds on the YouTube app, the Google app, and the Gmail app.
They are meant to reach audiences in the moments when they’re ready to discover new products and services.
What type of ads do we have in discovery ads
There are two formats available for Discovery campaigns: single-image ads and multi-image carousel ads.
How do Google Discovery ads work
The placement of Discovery ads is determined by the topics that a user is actively interested in, based on signals such as videos the user watches on YouTube or content the user follows on Discover.
Discovery campaigns automatically apply exclusions to help ensure your ads appear next to advertiser-friendly content.
What is a discovery ad format
Google Discovery Ads Creative Formats Description character limit: 90 characters. # of images: (carousel) 2-10; (single-image) up to 15 per creative.
Image ratio: 1.91:1 landscape or 1:1 square. Recommended resolution: 1200×628 px or 1200×1200 px.
Max file size: 1 MB.
What is a discovery carousel ad
Discovery Carousel Ads The carousel ad format allows for up to 10 images or card placements visible to users in the order you upload them.
Within each card placement, you are allowed to add a headline and a final URL link.
How long are YouTube discovery ads
These non-skippable ads are 15 seconds long and are paid for by impressions or views at CPM (cost per thousand impressions.)
How are Discovery ads targeted
Unlike search campaigns, Google Discovery ads aren’t targeted by keywords. Instead, advertisers can choose which audiences they want to reach with their ads.
Advertiser can target their ads to specific audiences including: Remarketing: Remarketing allows you to target your ads to past customers or website visitors.
What are the benefits of discovery ads
Thanks to Google’s audience and customer intent signals, this campaign type helps you deliver highly visual, inspiring personalized ad experiences to people who are ready to discover and engage with your brand—all through a single Google Ads campaign.
This article gives you an overview of Discovery campaigns.
What is the difference between discovery ads and Display ads
A key difference between Google Discovery ads and Google Display is who the ads are reaching and where they are shown.
Discovery ads are said to reach people who are ready to discover and engage.
Whereas Display ads are great for general awareness, which isn’t always the main objective of eCommerce businesses.
How do you start a discovery campaign on YouTube?
- Sign in to your Google account
- Click ‘Campaigns’ on the page menu on the left side
- Click the plus button (in blue) and choose ‘New Campaign
- Select your marketing objective (Website Traffic, Leads, Sales, or even No Goal)
What does Discovery mean in Google
Discover is a feed that appears on the home page of Google’s iOS and Android app, as well as the mobile Google.com homepage.
Users are able to personalize their feeds so they see content that pertains to them.
Unlike Google Search Ads, people don’t need to enter a search query to have these ads appear.
Where are Discovery ads placed
Discovery ads appear in the Google Discover feed (iOS, Android Google app and mobile Google.com) on the mobile YouTube feed and in Gmail (under the social and promotions tabs).
Google also revealed that the Discover feed now reaches 800 million users globally.
Are Google Discovery ads Display ads
Google Discovery Ads are very similar to Display Ads, in that they’re designed to be extremely visual and engaging.
They are also available in the form of carousel ads, allowing advertisers to use multiple images so they can encourage people to engage and interact with them.
Where on YouTube can TrueView video discovery ads run
Where on YouTube Can TrueView Video Discovery Ads Run? TrueView video discovery ads can show up in a number of places on YouTube, including the YouTube search results, on a video watch page, and in the YouTube mobile app.
The placement of a TrueView video discovery ad determines how it appears. Here are a few examples.
Which is better search ads or discovery ads
Also, Bounce Rates for discovery ads are shown to be 39% lower than search ads, and 42% lower than social ads – which means that readers are significantly more likely to engage with content that they’ve reached via a discovery ad than a search or social ad.
What does Discovery mean in digital marketing
The marketing discovery process is all about uncovering low-hanging fruit and learning about big-picture goals.
During marketing discovery, we ask lots of questions about business goals, customers, the sales process, competitors, past marketing activities and general business challenges.
How are Google Discovery ads charged
Discovery ads are charged on a cost-per-click basis. Why we should care? Discovery campaigns highlight ways in which Google is taking advantage of its multiple properties and host of audience data to automate ad targeting and serving across its ecosystem.
What is a TrueView Discovery ad
Formerly known as “In-Display” ads, TrueView Video Discovery is an ad format that that promotes your video on the YouTube search results page alongside related videos and on the YouTube mobile homepage.
The ad consists of a thumbnail image from the video along with a headline and description.
In-Stream.
How are YouTube ads targeted
These include: Demographic groups: Choose the age, gender, parental status, or household income of the audience you want to reach.
Detailed demographics: Reach users based on additional broad, shared traits, such as college students, homeowners, or new parents.
What makes a good YouTube ad
What makes a good YouTube ad creative? Beyond the fundamentals, a good ad creative will follow a traditional story arc.
This contains five elements, which are the lead-in, the build, the climax, the offer, and the branding.
How can people discover your content on YouTube?
- Searching for content
- Browsing content and going from one suggested video to the next
- Watching playlists, thereby discovering related videos in those playlists
- Finding new channels through video collaborations
How do advertisements work on YouTube
Ads are served through the AdSense auction, Google Ad Manager, and other YouTube-sold sources.
Once you turn on monetization, it may take some time for ads to show up.
The ads on your video are automatically chosen based on context like your video metadata and whether the content is advertiser-friendly.
How do I start discovery ads?
- Sign in to your Google Ads account
- On the page menu on the left, click Campaigns
- Click the plus button then select New campaign
- Choose a marketing objective of either ‘Sales’, ‘Leads’, ‘Website traffic’, or ‘No goal’
- Select the Discovery campaign type
- Select your Discovery campaign subtype
What app is Discovery on
You can watch Discovery on Philo, YouTube TV, Sling TV, FuboTV, AT&T TV Now, and Hulu +Live TV.
If you want to stream Discovery on an Apple TV, you can download the DiscoveryGO app and try to sign in with your streaming service credentials.
Are Google Discovery ads Mobile only
Placements Discover finds content for users based on their interests. It is currently only an experience available on mobile and tablets.
Are discovery ads skippable
TrueView video discovery ads can run on places where users discover content on YouTube.
With the skippable option, the viewer can choose to skip watching the ad after 5 seconds.
However, with the non-skippable or pre-roll ad, they must watch the whole ad. YouTube non-skippable ads cost more than skippable video ads.
Sources
https://www.socialpilot.co/youtube-marketing/youtube-algorithm
https://metrictheory.com/blog/drive-higher-engagement-rates-on-youtube-with-trueview-video-discovery-ads/
https://support.google.com/adsense/answer/9189557?hl=en
