- The nature of the product:
- Potential market:
- The type of distribution strategy:
- The advertising objectives:
- The budget available:
- Competitive advertising:
What are non-traditional media examples
There’s non-traditional media: social, mobile, outdoor and then there’s not-at-all traditional media: street chalk art, stadium scoreboards, concerts, viral video, water closet media (oh yes, that’s a thing), guerrilla street teams, skate parks, crop circles, hot air balloons, stunts and more.
What are the disadvantages of above-the-line promotion
The disadvantages of above-the-line largely relate to cost; prime time slots demand prime rates and it can be difficult to track back your investment.
There is also little opportunity to target in any sophisticated way; of course certain television channels can be selected based on audience.
What is above the line promotion
Above-the-line promotion is the use of promotional methods that cannot be directly controlled by the company selling the goods or service, such as television or press advertising.
Compare below-the-line promotion. [business]
What are above the line methods
Above the line marketing, or ATL marketing, is a mass media method for targeting a wide audience of potential customers.
One of its main goals is to build brand recognition. A few of these methods include radio, magazines, newspapers, television, and billboards.
What are the four factors affecting media content
The findings point to the need for further research in four important areas: message variables; potential intervening sources of information; the effects of economic factors on news selection; and respondent variables that may enhance or inhibit agenda-setting effects.
Who is the father of advertising in the world
David mackenzie ogilvy cbe (/ˈoʊɡəlviː/; 23 June 1911 – 21 July 1999) was a British advertising tycoon, founder of Ogilvy & Mather, and known as the “Father of Advertising”.
Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.
What are the 4 objectives of advertising
Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas.
It announces new products and programs and can educate people about the attributes and benefits of new or established products.
What is Above The Line promotion examples
Above the line advertising – ATL is used when the focus is on mass media promotion to reach a large audience.
ATL includes media such as radio, TV, print media such as newspaper and magazines, and billboards.
What is billboard advertising called
Billboard advertising is categorized as out-of-home (OOH) advertising, which is any advertising that reaches consumers when they’re outside their homes.
What is activation campaign
Activation campaigns are about a brand and its audience, but they can also draw attention to products in a more creative, less sales-y fashion.
The best way to generate excitement for a product is to put it into action.
What is below the line on a P&L
Below the Line refers to items in a profit and loss statement that are income or expense items that are not normally incurred in a company’s day-to-day operations.
It includes exceptional and extraordinary items that relate to another accounting period or do not apply to the current accounting period.
Is word of mouth below the line
When you compare Above the line marketing vs below the line marketing, you find that above the line is most commonly used by large corporates who want brand building, and word of mouth marketing, and below the line is created for companies who want more penetration in the market, and want to increase their presence in
What are the five main aims of advertising?
- Preparation of Ground for Sale of New Product
- Creation of Demand
- Educate the Consumers and Users
- Building up Brand Image and Brand Loyalty
- To Sell Direct
- Facing the Competition
- Information about the Changes to the Consumers and Users
What is an activation idea
Activations are a common way for introducing and marketing a new brand or product.
Understanding brand activations and gathering inspiring ideas can help you accomplish a positive brand awareness.
What is the Father of image advertising
David Ogilvy is considered as the father of image advertising
What is the difference between below the line and above the line
Above-the-line costs include all costs above the gross profit, while below-the-line costs include costs below gross profit.
Above-the-line costs are often referred to as the cost of goods sold (COGS), while below-the-line is operating and interest expenses and taxes.
What are the 4 goals of marketing
There are various types of marketing objectives, but the four main types are profitability+ objective, market share objective, promotional objective, and growth objective.
What are the three types of tubal ligation?
- Bipolar Coagulation
- Irving Procedure
- Monopolar Coagulation
- Tubal Clip
- Tubal Ring
What is ooh usage
August 2021) (Learn how and when to remove this template message) Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home.
This includes billboards, wallscapes, and posters seen while “on the go”.
What are examples of guerrilla marketing?
- Graffiti
- Stencil graffiti
- Reverse graffiti
- Stickers
- Undercover marketing
- Flash mobs
- Publicity stunts
- Treasure hunts
What did David Ogilvy say about research
Last words from Ogilvy “Few copywriters share my appetite for research. Research has often led me to good ideas.
I have seen ideas so wild that nobody in his senses would dare to use them – until research found that they worked.
Research has also saved me from making some horrendous mistakes.”
Who is the greatest marketer of all time?
- 1) Steve Jobs
- 2) Mary Kay Ash
- 3) Helen Lansdowne
- 4) David Oglivy
- 6) James S Bell
- 7) Seth Godin
Was David Ogilvy a copywriter
A Nutshell Life Story of the Inspirational Copywriting Hero, David Ogilvy. Born in 1911, the man was a literal genius, despite being a “college dropout” at England’s Christ Church, Oxford.
How much does WIC pay per month
Food assistance: WIC provides an average of $62 per person per month for purchasing healthy food.
Pregnant participants can receive another $40 per month in EatSF fruit and vegetable vouchers.
Is Ogilvy prestigious
Ogilvy is the only agency network to rank in the top three spots on both the Creative 100 and Effective 100.
Devika Bulchandani, Ogilvy’s Global President, said: “It is an incredible honor to be the only agency network to secure top rankings on both the WARC Creative 100 and Effective 100 lists.
How old was David Ogilvy when died
David Ogilvy, 88, the master advertising man whose success proved you can become rich by never underestimating the intelligence of the American people, died July 21 at his home in France’s Loire Valley.
What is an example of sponsorship activation
Consider the basic parts of your average sports sponsorship; for example, the placement of a logo on the big screen at a game.
To take this kind of sponsorship to the next level, you could activate it in a variety of physical or digital ways to further drive home your message.
Is sponsorship above the line
There are many methods of below-the-line, including sales promotions, direct marketing, personal selling and sponsorship.
What was the purpose of the daisy ad
A partnership between the Doyle Dane Bernbach agency and Tony Schwartz, the “Daisy” advertisement was designed to broadcast Johnson’s anti-war and anti-nuclear positions.
Goldwater was against the Nuclear Test Ban Treaty, and suggested the use of nuclear weapons in the Vietnam War, if necessary.
References
https://wootclub.com/blog/atl-btl-ttl-advertising/
https://livespot360.com/2018/09/above-the-line-atl-below-the-line-btl-through-the-line-ttl-advertising/
https://www.business2community.com/marketing/everything-need-know-atl-btl-ttl-advertising-01902793
