In the U.S., the coffee market has been segmented into two major categories: mass-market and specialty coffees.
Mass-Market: Mainly lower-priced product sold through grocery retail outlets and convenience stores.
Which generation consumes the most coffee
1: Millennials now account for 44 percent of total U.S. coffee consumption. 2: Daily coffee consumption among those ages 18 to 24 has risen from 34 percent in 2008 to 48 percent in 2016.
Among those 25 to 39, in the same period of time, it has risen from 51 percent to 60 percent.
How do you find customer demographics
Identify the geographic region where your market is located. Identify specific boundaries within which you will do business.
Demographic. Potential customers are identified by criteria such as age, race, religion, gender, income level, family size, occupation, education level and marital status.
How are market demographics segmented?
- Age
- Gender
- Income and occupation
- Ethnicity and religion
- Family structure
What are the 3 psychographic market segmentation
There are five psychographic segmentation variables on the basis of which homogeneous segments can be prepared for proper research – Personality, Lifestyle, Social Status, AIO (Activities, Interests, Opinions), and Attitudes.
What company uses market segmentation
Kellogg’s utilizes market segmentation to identify different groups based on demographics, behaviors, and psychographic segmentation.
What is demographic segment
What is demographic segmentation? Definition: Demographic segmentation groups customers and potential customers together by focusing on certain traits such as age, gender, income, occupation & family status.
What is market segmentation and examples
Common examples of market segmentation include geographic, demographic, psychographic, and behavioral. Companies that understand market segments can prove themselves to be effective marketers while earning a greater return on their investments.
What are the 5 main different segments for demographics
Demographic segmentation groups customers and potential customers together by focusing on certain traits that might represent useful markets for a business.
What are the 5 main different segments for demographics? The five main demographic segments are age, gender, occupation, cultural background, and family status.
What are 4 types of behavioral segmentation?
- Usage and Purchase Behaviour
- Time-Based and Occasion
- Benefit Driven
- Customer Loyalty
What is an example of Psychographic segmentation
Examples: Psychographic segmentation examples include luxury items and articles that appeal to a particular lifestyle such as vegetarians and pescatarians.
Examples of behavioral segmentation include choosing one product over another due to variation or functionality.
What is geographic segmentation example
A great example of geographic segmentation is a clothing retailer that presents online customers with different products based on the weather or season in the region they reside in.
A customer in New York will require much different clothing in the winter months than one living in Los Angeles.
References
https://towardsdatascience.com/what-type-of-starbucks-customer-are-you-72f70e45f65
https://medium.com/analytics-vidhya/starbucks-customer-segmentation-19ac086e5405
https://blog.mybalancemeals.com/health/healthy-eating/the-top-10-most-popular-starbucks-drinks-ranked/
https://www.bplans.com/coffee-roaster-business-plan/market-analysis-summary/
