The webpage address that appears with your ad. Display URLs give people an idea of where they’ll arrive after they click an ad.
The landing page that you define with a final URL tends to be more specific.
What is best practice for ad extensions
Use at least three extensions per campaign or ad group. Use at least three extensions for each campaign or ad group: At the time of each auction, your ad will be assembled with the most appealing extensions.
More eligible extensions give your ads more opportunities to meet users’ specific needs.
How many ad extensions should I use
the individual price extension that you list for each product or service on your ad extension.
You can add up to eight for a single ad. Google recommends using at least three.
Why are ad extensions beneficial
By adding more content to your ad, extensions give your ad greater visibility and prominence on the search results page.
That means you tend to get more value. Ad extensions often increase your total number of clicks, and can give people additional, interactive ways of reaching you—as with maps or calls.
What is viewable CPM bid
The Viewable CPM bid strategy lets you bid on 1,000 potential viewable impressions. Then, you only pay for the successful, viewable impressions.
As Google explains it, “Viewable CPM lets you bid on the actual value of your ad appearing in a viewable position on a given placement.”
How long does it take for a LinkedIn ad to get approved
All ads are reviewed as soon as possible. We strive to review ads within 24 hours, but may take longer when experiencing high volume.
To view your ad’s status in Campaign Manager, click into your campaign, select the ad tab, and look at the Status column.
How is the click through rate calculated
CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR.
For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.
Each of your ads, listings, and keywords have their own CTRs that you can see listed in your account.
Why are my keywords not showing up
Keyword search volume is too low If a keyword you’re targeting drives little to no search traffic on a monthly basis, the ads you have tied to that keyword may be ineligible to show.
Once Google notices that you’re targeting an extremely low-volume keyword, it’ll make it temporarily inactive within your account.
What would be a good first step before you design your targeting strategy?
- Learn who your best customers are
- Determine what they want to accomplish
- Identify what problems may get in their way
- Understand how these problems make them feel
- Offer a clear solution to the customer’s problem
How does Enhanced CPC work
Enhanced cost-per-click (ECPC) helps you get more conversions from manual bidding. ECPC works by automatically adjusting your manual bids for clicks that seem more or less likely to lead to a sale or conversion on your website.
What is the difference between manual CPC and enhanced CPC
The key difference is that ECPC partially automates your manual bids by adjusting your max CPC (after applying any bid adjustments you’ve set), and doesn’t allow you to set an explicit target.
Why is CTR and important metric
CTR is an important metric because it helps you understand your customers—it tells you what works (and what doesn’t work) when trying to reach your target audience.
A low CTR could indicate that you’re targeting the wrong audience or that you’re not speaking their language persuasively enough to convince them to click.
Sources
https://breaktheweb.agency/advertising/are-google-ads-worth-it/
https://metriclabs.com.au/ad-preview-in-google-ads/
https://raddinteractive.com/is-google-shopping-worth-it-do-google-shopping-ads-work/
https://www.bidnamic.com/resources/frequently-asked-questions/how-does-google-shopping-work
