To date, brands have used either Marketing Mix Modeling (MMM) or Multi Touch Attribution (MTA) to understand the effectiveness of marketing.
MMM is good at providing a top-down, macro-level view of your marketing across all channels.
Meanwhile, MTA is used for a bottom-up analysis of your marketing investment.
Is AdWords a SEO or SEM
You can use Google ads (formerly Adwords) and SEO to get traffic from Google.
Learn out how to incorporate them into your marketing strategy. Adwords and SEO are the main components of Search engine marketing (SEM) and are among your most valuable tools when running digital marketing campaigns.
Is Facebook a SEM ad
Facebook Ads and other social media ad platforms, for example, are pay-per-click platforms that do not fall under the SEM category.
What is engaged view
An Engaged-view conversion caters specifically to video advertising (on YouTube and the Google Display Network) and the different behavior users exhibit when watching videos as opposed to viewing other types of ads.
What is the biggest difference between CPA and Clv analysis
While CPA is a retrospective analysis of past accruals that represent the results of doing business with a customer over a certain, mostly single-period of time, CLV is a predictive measure of future customer-related cash “ows over a certain (multi-)period of time.
What is first click interaction
First-touch refers to the first channel that a user interacted with before converting on your site.
It is also known as first-click and first-interaction.
What is direct channel grouping
A roll-up of traffic sources in the Acquisition reports that groups several marketing activities together.
Channel groupings allow you to view and compare aggregated metrics by channel name, as well as individual traffic source, medium, or campaign name.
What is a good conversion rate
What’s a good conversion rate? A good conversion rate is above 10%, with some businesses achieving an average of 11.45%.
Earning a good conversion rate places your company in the top 10% of global advertisers, which makes your conversion rate two to five times better than the average conversion rate.
What type of custom report shows a static sortable table with rows of data
Explanation: Explorer: The standard Analytics report.
How many custom channel groupings can each user create
Each user can create a maximum of 100 Custom Channel Groupings. Each view can contain a maximum of 50 Channel Groupings, not including the Default Channel Grouping.
Can you personalize a multi channel function grouping
In Multi-Channel Funnels reports, your new Channel Grouping is available in the Channel Groupings drop-down menu.
You can create a maximum of 50 new Channel Groupings per view.
Are PPC and SEM the same
SEM is an umbrella term that encompasses PPC but is not limited to only this form of advertising.
It references activity that intends to improve how easy it is to find a website through a search engine.
SEM is both paid and unpaid, PPC, or organic traffic.
What’s the difference between remarketing and retargeting
Retargeting is really focused on paid ads (and can take a variety of forms, and target a broad range of individuals).
Remarketing is focused on email campaigns and reaching out to those who have already had interactions with, allowing for more specific upselling and messaging.
How many ad impressions should happen in a day
Fast forward to 2021, and although there are no official figures, the average person is now estimated to encounter between 6,000 to 10,000 ads every single day.
References
https://blog.hubspot.com/marketing/last-click-attribution
https://github.com/Ebazhanov/linkedin-skill-assessments-quizzes/blob/main/google-analytics/google-analytics-quiz.md
https://support.google.com/analytics/answer/1009409?hl=en
https://medium.com/analytics-for-humans/a-comprehensive-guide-on-attribution-analysis-in-google-analytics-3c764da5cdd7
