The first AD and the unit production manager are two of the highest “below the line” technical roles in filmmaking (as opposed to creative or “above the line” roles) and so, in this strict sense, the role of first AD is non-creative.
What are 5 types of media?
- News media (earned media) News media takes mass media elements and uses them to deliver news to a target audience or the general public
- Social media (shared media)
- Web media
- Print media
- Other forms of media
What is below the line crew
What Does “Below the Line” Mean in Film? Below the line (BTL) refers to any production costs not included in the above-the-line portion of the budget.
It also refers to technical crew roles: workers who do not provide input, guidance, creative development, or leadership on the project.
What is the difference between below-the-line and above the line
Above-the-line costs include all costs above the gross profit, while below-the-line costs include costs below gross profit.
Above-the-line costs are often referred to as the cost of goods sold (COGS), while below-the-line is operating and interest expenses and taxes.
What are the disadvantages of above-the-line promotion
The disadvantages of above-the-line largely relate to cost; prime time slots demand prime rates and it can be difficult to track back your investment.
There is also little opportunity to target in any sophisticated way; of course certain television channels can be selected based on audience.
Why is it called above the line
The industry divides crew members into two categories: “above the line” and “below the line.”
These terms refer to the top sheet of a film budget, where the entire crew is listed in individual line costs to show the film’s overall production costs.
What is the line in above the line
Below the Line – “Above the Line” refer to the income and expenses that a company incurs due to normal operations.
It is also the gross margin that a business earns. Whereas below the line is operating expenses, interest, and taxes.
What is ooh usage
August 2021) (Learn how and when to remove this template message) Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home.
This includes billboards, wallscapes, and posters seen while “on the go”.
Are DPS above the line
You may have expected to find important personnel such as the director of photography, editor, and production designer above the line, but these roles are actually considered below the line by this traditional metric.
The reason for this is two-fold.
What are the 6 elements of promotional mix
Elements of Promotion Mix – Personal Selling, Sales Promotion, Public Relations, Direct Marketing, Sponsorship and Publicity.
Is sponsorship above-the-line
There are many methods of below-the-line, including sales promotions, direct marketing, personal selling and sponsorship.
Are DPS below the line
Traditionally the DOP is not considered as above-the-line but this is slowly changing. Filmmaking seems to be all about climbing up a ladder.
Working below the line in film is often talked about as being a daily grind.
What should be in a 360-degree brand strategy plan?
- Website
- Content
- Social Media
- Grassroots Marketing
- Events and Sales Opportunities
- Co-Branding or Brand-to-Brand Collaboration
- Public Relations
What is the promotion mix
What is a promotional mix? A promotional mix is a combination of marketing methods including advertising, sales, public relations and direct marketing to achieve a specific marketing goal.
The promotional mix is typically only part of a larger marketing mix.
What are the 4 types of promotion mix
There are four elements that make up the promotional mix. They are sales promotion, public relations, personal selling, and advertising.
What is price mix
Price mix is the combination of different ‘price-related variables’ determined by a producer to fix the price of the product or service he offers.
These variables include the cost of making the product, the factors that influence the pricing decisions, the various pricing strategy, the pricing objectives, etc.
What are the key elements of marketing plan?
- Market research
- Target market
- Positioning
- Competitive analysis
- Market strategy
- Budget
- Metrics
What is an activation idea
Activations are a common way for introducing and marketing a new brand or product.
Understanding brand activations and gathering inspiring ideas can help you accomplish a positive brand awareness.
Is PR above or below the line
This advertising tries to reach out to the masses. Below the line (BTL): advertising that is designed to reach smaller, more targeted audiences.
This involves communication methods such as direct mail, sponsorship, brochures, PR and email marketing.
Are actors below the line
These factors are collectively referred to as below-the-line costs. Below-the-line costs include all of the expenses that do not directly involve actors, director and writers, but are critical to the film’s success.
Below-the-line costs include pre-production, production, and post-production and marketing.
Is PR above the line
than Above the line (ATL) strategies. These may include activities such as direct mail, public relations and sales promotions for which a fee is agreed upon and charged up front.
Above the line is a type of advertising through media such as TV, cinema, radio, print, banners and search engines.
What is a 360 degree marketing campaign
A 360 marketing strategy is a comprehensive plan that focuses on reaching the target audience from multiple platforms and channels.
This type of strategy generally combines both traditional marketing and digital marketing channels as it infuses within the entire customer journey.
What are the 5 promotional mixes?
- Advertising
- Sales Promotions
- Public Relations
- Direct Marketing
- Personal Selling
What is non traditional advertising
Non-traditional advertising encompasses anything that is not TV, radio, standard print or direct advertising.
It is designed to cut through the clutter of traditional advertising and grab the attention of customers.
What are examples of guerrilla marketing?
- Graffiti
- Stencil graffiti
- Reverse graffiti
- Stickers
- Undercover marketing
- Flash mobs
- Publicity stunts
- Treasure hunts
Who are above the line people
“Above-the-line” refers to the list of individuals who guide and influence the creative direction, process, and voice of a given narrative in a film and related expenditures.
These roles include but are not limited to the screenwriter, producer, director, and actors.
Who is the father of advertising in the world
David Mackenzie Ogilvy CBE (/ˈoʊɡəlviː/; 23 June 1911 – 21 July 1999) was a British advertising tycoon, founder of Ogilvy & Mather, and known as the “Father of Advertising”.
Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.
What are the five main aims of advertising?
- Preparation of Ground for Sale of New Product
- Creation of Demand
- Educate the Consumers and Users
- Building up Brand Image and Brand Loyalty
- To Sell Direct
- Facing the Competition
- Information about the Changes to the Consumers and Users
What is the difference between ROI and ROAS
Return on ad spend (ROAS) is a metric used to measure the total revenue generated per advertising dollar spent.
It is calculated by dividing the campaign revenue by the campaign cost. Return on investment (ROI), as applied to advertising, is the profit generated by the ads relative to the costs of the ads.
Are producers below the line
The “line” in “below-the-line” refers to the separation of production costs between script and story writers, producers, directors, actors, and casting (“above the-line”) and the rest of the crew, or production team.
References
https://www.backstage.com/magazine/article/above-the-line-vs-below-the-line-crew-differences-74969/
https://mih.com.au/atl-vs-btl/
https://digitalschoolofmarketing.co.za/digital-marketing-blog/what-is-above-the-line-and-below-the-line-advertising/
https://www.techtarget.com/searchcio/definition/ROI
