- Understand your business’ audience
- Choose a tool for research and tracking
- Add lots of keywords to track and analyze
- Choose the best targets
- Organize your keywords into topic clusters
- Write, publish, and refine content
- Analyze and iterate
What is a good keyword
Your target keywords need to meet four criteriasignificant search volume, high relevance, strong conversion value, and reasonable competition.
If any of these are missing, your SEO is likely to fizzle.
What is ad personalization
Personalized advertising (formerly known as interest-based advertising) is a powerful tool that improves advertising relevance for users and increases ROI for advertisers.
In all our publisher products, we make inferences about a user’s interests based on the sites they visit or the apps they use.
What is keyword quality score
The Quality Score is Google’s rating of the overall user experience that your ads and landing pages provide when users search for your keyword(s).
This is represented on a scale of 1-10, with 1 being the lowest and 10 being the highest.
You may check your Quality Score by looking at your keywords report.
What is campaign type
Campaign types are centered around Google’s advertising networks: the Google search network, the Google Display Network, and the YouTube Network.
These networks make up all the places where your ads can appear, including Google sites, websites that show relevant Google ads, and other placements (such as mobile apps).
What are two best practices for creating ads
The Correct Answers are: Optimize the campaign’s ad rotation for clicks or conversion actions. and Include three to five ads and at least three extensions in each ad group.
What are ethical issues in advertising?
- Gender Equality
- Social Equality
- Advertising to Children
- Politics
How is display ads CTR calculated
CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR.
For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.
Each of your ads, listings, and keywords have their own CTRs that you can see listed in your account.
How difficult is keyword calculation
To calculate a keyword’s difficulty, Semrush looks at the authority of the pages currently ranking, the amount and quality of their backlinks (including their follow/nofollow ratio), as well as other keyword-specific data.
What is DoubleClick now called
Learn more about Display & Video 360. Search Ads 360 is the new name for DoubleClick Search.
You can continue to use Search Ads 360 to help you plan and buy your search campaigns on Google and other search engines, as well as measure campaign success on search and social engines.
What is CPM bid
Cost-per-thousand impressions (CPM): Definition A way to bid where you pay per one thousand views (impressions) on the Google Display Network.
Viewable CPM (vCPM) bidding ensures that you only pay when your ads can be seen.
What is site authority
Site authority refers to a website’s ability to rank relevant content in organic search results within its market niche.
How does DoubleClick earn
Google made its name and still generates most of its revenue from search and contextual text ads.
DoubleClick, which was founded in 1996, provides display ads on Web sites like MySpace, The Wall Street Journal and America Online as well as software to help those sites maximize ad revenue.
How do you calculate clicks
What’s the formula for calculating click-through rates? To calculate the click-through rate on a paid ad, divide the total number of clicks on the ad by the total number of impressions (i.e. the total number of people who saw the ad).
What is a headline 1
Headlines are top-level headers on an article or piece of content that summarize the substance of a piece.
A headline is meant to highlight the main point or category of content, so viewers know the general topic of what they would see if they were to read on.
What is a good cost-per-click rate
What is a good CPC rate? A good CPC (cost per click) rate is determined by your ROI on the spend.
If something costs $1, you want to make at least $1.20 back (at a minimum).
A really good CPC rate would be to get $2 back for every $1 spent.
What is Default cpc
Max CPC (Cost Per Click): The amount you are willing to pay every time a user clicks your ad.
Default CPC (Cost Per Click): A Default CPC is set for each ad group and is the amount you will bid for a keyword associated with that ad group that has not had its Max CPC customized.
How is CTR calculated
Clickthrough rate (CTR): Definition CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR.
For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.
References
https://support.google.com/google-ads/editor/answer/30553?hl=en
https://support.google.com/google-ads/answer/9028765?hl=en
https://www.semrush.com/blog/keywords-key-phrases-keyword-phrases-is-there-a-difference/
https://www.nytimes.com/2007/04/14/technology/14DoubleClick.html
