Bombora’s Data is ethically sourced from a cooperative of consent based websites, organized via NLP into a 10,000+, industry-standard, topic taxonomy, associated to businesses through our Business Identity Graph and made actionable by an extensive partner and integration ecosystem.
What is bombora data
Bombora measures prospects’ digital journey across 5,000+ premium B2B websites, so you know exactly what prospects are in the market for, letting you guide them to your solution.
What is bombora intent data
Bombora’s Intent data identifies which accounts are researching Intent topics related to your business, products and services.
Learn how to use Bombora’s Intent data to help you better engage with prospects and customers!
How does bombora intent data work
By detecting how many users from an organization are researching relevant topics, how frequently they’re reading, and how in-depth they’re researching compared to their normal activity, Bombora is able to accurately detect when an organization is actively researching a topic and in the market to make a purchase.
What’s a bombora
bombora (plural bomboras) (Australia) A shallow isolated piece of reef located a distance offshore.
Who owns bombora
Erik Matlick, Founder and CEO | Bombora.
How does bombora intent work
Bombora monitors content consumption at a business level through an exclusive collection of premium business publishers, analysts, vendors, and content syndication providers to produce one of the most trustworthy sources of B2B Intent data.
Over 70% of those sites are exclusive to Bombora.
What is bombora composite score
Up to three digit score between 0-100 where 100 is the highest possible score and 0 is the lowest possible score.
Scores represent a domain’s consumption pattern for the topic over the time period. A composite score over 60 represents increasing interest in the topic at the domain (a surge).
Where does the word bombora come from
Bombora is an indigenous Australian term for an area of large sea waves breaking over a shallow area such as a submerged rock shelf, reef, or sand bank that is located some distance from the shoreline and beach surf break.
In slang it is also called a bommie.
Who played the song bombora
Most well known for their classic hit, “Bombora”, their later recordings such as “Come On” are examples of 1960s garage rock.
They were the first Australian rock band to write their own hits.
What is bombora surge
What is a ‘Surge’? A Surge is when a company exhibits an increased level of research activity or content consumption compared to its historical baseline.
Companies ‘surging’ on certain topics are strong indicators of purchase intent or interest in certain products or services.
What is a good bombora score
Scores range from 0 to 100. A score of 50 equals average consumption. Surging companies are those that have scores above 60.
What is a bombora wave
Bombora is an indigenous Australian term for an area of large sea waves breaking over a shallow area such as a submerged rock shelf, reef, or sand bank that is located some distance from the shoreline and beach surf break.
What is composite score in bombora
Data Dictionary A composite score over 60 represents increasing interest in the topic at the domain (a surge).
For topic clusters this will be the average surge score across all surging topics in the cluster.
For a single custom object this will be the score of the single surging topic.
What is a bombora surge topic
What is a Bombora Company Surge® Score and what factors are used to calculate it?
A Surge Score (aka Topic Surge score, Topic interest score, Composite score) indicates the extent to which a company is surging on a specific topic compared to its historical baseline.
Scores range from 0 to 100.
How is intent data collected
Hence, the easiest way to access third-party intent data is to buy it from a third-party vendor.
Because content consumption is a strong indicator of buyer intent, these third-party platforms can aggregate online research activity from data-sharing cooperatives, including B2B websites and media publishers.
What is a Bombie
Definitions of bombie. an unexploded bomblet. “unexploded bomblets known in Laos as ` bombies’ caused farmers to fear cultivating their fields”
How does ZoomInfo collect intent data
Intent data can be collected using a variety of methods. ZoomInfo’s streaming intent is gathered from over 300,000 publisher domains and includes over 6 trillion keyword-to-device pairings.
Rather than tracking individual people, intent data is sourced from over 91 percent of accessible devices in the U.S.
What is intent data
Intent data is type of sales intelligence that shows which leads or accounts are actively researching on third-party sites.
When research on a particular topic is higher than usual, the account spikes on those topics.
When buyers face a problem, they do online research to find a solution.
What is a bomby in the water
Colloquial term to describe an isolated pinnacle of reef that rises significantly from the bottom often to just under the surface.
What is public intent data
Public intent data—data collected with the intent of serving the public good by informing the design, execution, monitoring, and evaluation of public programs and policies—are a prerequisite for many government functions.
How is intent data used in marketing?
- Personalize your website experience for anonymous visitors
- Prioritize inbound leads based on engagement
- Nurture known leads with personalized emails
- Identify potential customers who haven’t yet engaged with you yet
What is 1st party intent data
First-party intent data is information collected about your audiences from your owned digital properties.
Some signals indicate topic interest, such as registering for a webinar or downloading a case study.
Others are more explicit signs of purchase intent such as exploring pricing.
What is intent data ABM
ABM intent data can tell you what your prospect is looking for, what their needs are, and how far along they are in their buyer’s journey.
You can use this information to ensure your marketing pitch has relevant messaging that speaks directly to your customer’s needs.
What is B2B intent data
What is B2B intent data? Simply put, B2B buyer intent data provides insight into whether someone is considering buying your product.
Intent data gives you an inside look into prospects’ buying signals, whether they’re obvious or subtle, so you can position your product to be the best option.
What is Datanyze com
Datanyze helps sales and marketing professionals find and connect with B2B prospects, supplying actionable contact information, including email addresses, direct dial and mobile numbers directly from LinkedIn profiles and company websites without leaving your browser.
Why is intent data important
Intent data not only presents you with an opportunity to influence business results, but it also lets you provide better experiences for your prospects, customers, and employees.
To use this type of data effectively, you’ll need to integrate your applications, build out workflow automations, and leverage bots.
How do you use buyer intent data?
- Identify Opportunities Just in Time
- Fine-Tune Your Lead Scoring
- Expand Your Account-Based Marketing
- Refine Your Content Strategy
- Time Targeted Advertising for Engagement
How much is intent data
Enterprise intent data typically costs between $30,000 to $100,000/year for a data source subscription.
On the low end are subscriptions for account level data which are embedded in other software including account-based marketing (ABM) packages.
At the upper end are bespoke 2nd party data programs.
What is Firmographic data
Firmographic data is types of information that can be used to categorize organizations, such as geographic area, number of clients, type of organization, industry, technologies used and so on.
The data is used to segment organizations into meaningful categories.
What is purchase intent data
Purchase intent is the probability that a consumer will buy a product or service.
To evaluate purchase intent, marketers uses predictive modeling to help identify the possibility of future outcomes based on historical data.
Sources
https://martechseries.com/marketing-intelligence/g2-names-bombora-a-leader-for-buyer-intent-data-tools-and-marketing-account-intelligence-for-9th-consecutive-period/
https://www.gartner.com/en/digital-markets/insights/abm-strategy
https://clearbit.com/blog/b2b-intent-data
https://www.voxco.com/blog/demographic-segmentation-examples/
