- Brand Communications
- Brand Positioning
- Brand Strategy
- Customer Analysis
- Customer Journey
What is a touchpoint strategy
A touchpoint is an interaction between a brand and potential/current customers during their buyer’s journey, any time before, during, and after the purchase.
How do you create a digital communication strategy?
- Identify your business goals
- Gain insight into your target audience(s)
- Determine the best suited digital tactics
- Measurement & Analytics
What are the three aspects for a successful email marketing strategy
Every good email marketing process consists of 3 key elements: List building, list nurturing and reaping the benefits.
How do you improve customer understanding?
- Listen
- Characterize
- Empathize
What are IMC strategies and tactics
The primary idea behind an IMC strategy is to create a seamless experience for consumers across different aspects of the marketing mix.
The brand’s core image and messaging are reinforced as each marketing communication channel works together as parts of a unified whole.
What is the key to developing successful IMC programs
Before a business can even begin putting together an IMC plan, it needs a clearly defined marketing communications strategy.
CMA utilizes a proprietary discovery process, Marketecture™, to engage in a strategic analysis, which helps its clients understand how their business can be best positioned in the marketplace.
How well do users understand customer
To give good customer care you must deliver what you promise. But great customer care involves getting to know your customers so well that you can anticipate their needs and exceed their expectations.
To understand your customers well, you need to be attentive to them whenever you are in contact with them.
What are the 8 steps should you work through to communicate your business plan?
- Assess
- Set
- Identify
- Develop
- Select
- Develop
- Develop & pretest
- Implement, evaluate, & modify plan
What are the two types of touch points
Categorise Touch Points. Your customer touch points can be divided into three categories. These are, before, during and after the purchase.
At all these times, a customer interacts with elements associated with your company and creates a perception of you that we call ‘brand image’ in marketing terms.
What makes a good communication strategy
A strategic communications plan should include an understanding of the target audience and how you will reach it; a reflection on past efforts and how well they worked; and what messages you want to deliver to which audiences.
What is Imc campaign
Why an integrated marketing campaign? Integrated Marketing Communications (IMC) is the practice of targeting customers/audiences using diverse channels, with consistent messaging.
Integrated campaigns use this practice on the campaign level to reinforce messaging across multiple platforms.
What is a touchpoint matrix
A Touchpoint Matrix visualizes the interaction of users with the different touchpoints in the product-service system.
The technique can be used to analyze an existing service system as well as to support a design concept phase.
What are the three parts of any IMC strategy
There are three elements in any integrated marketing communication strategy: the consumer being targeted, the channels through which the message is communicated, and evaluation of the results of the communication.
What are the four major type of touch points?
- 1 – Website
- 2 – Phone Call
- 3 – Postage and Delivery
- 4 – Staff Member Presence
What are examples of touchpoints
What are customer touchpoints? Customer touchpoints are your brand’s points of customer contact, from start to finish.
For example, customers may find your business online or in an ad, see ratings and reviews, visit your website, shop at your retail store, or contact your customer service.
How do you write a communications policy?
- Conduct an audit of your current communications materials
- Set SMART goals for your communications plan based on the results from your audit
- Identify the audience to whom you plan to deliver your communications plan
- Outline and write your plan, keeping your audiences in-mind
How do you create an IMC campaign?
- Establish your overarching campaign goal
- Choose your marketing channels and set goals for each one
- Define your buyer personas by channel
- Identify your channel managers
- Create adaptable marketing assets and messaging
- Establish your plan for collecting leads
What are the challenges of IMC?
- Challenge #1 (2) – Management Support and Resources
- Challenge #2 (5) – Cross-media Creativity
- Challenge #3 (3) – Unifying technology
- Challenge #4 (1) – Strategy
- Challenge #5 (4) – Unifying/Sharing Customer Data
- Challenge#6 (7) – International Issues
What comes first mission or vision
The first is a statement of vision. It provides a destination for the organization.
Next is a statement of mission. This is a guiding light of how to get to the destination.
What is in a content strategy
Content strategy is the high-level planning, execution, governance, and on-going management of the content lifecycle to support key business initiatives.
Essentially, it’s your brand’s game plan to drive traffic, leads, engagement, sales, and other business outcomes through content.
What comes first vision or strategy
First, you must develop a vision—sometimes called a mission—of what you want the organization to be and do.
Once you have that vision, you can develop a strategy or a broad plan that outlines how you’ll achieve that vision.
What is strategic direction
Strategic direction refers to the plans that need to be implemented for an organisation to progress towards its vision and fulfil its goals.
It ensures owners and management can communicate the importance of employees work and their contribution to achieving business objectives.
References
http://www.brandsandbranding.co.za/mindset-as-the-requisite-to-alternative-contact-planning/
https://www.grammarly.com/business/learn/customer-communication-strategy/
https://www.grohawk.com/what-are-customer-touch-points/
https://ppcexpo.com/blog/integrated-marketing-communications-examples
https://quizlet.com/284383980/chapter-17-integrated-marketing-communications-flash-cards/
