Google analytics gives you insights into how visitors find and use your website, app, or internet-connected device.
You can use Data Studio to visualize the same data that is available in Analytics custom reporting.
How much does Google Analytics 360 cost
What is the Cost of Google Analytics 360? The cost of Google Analytics 360 starts out at $150,000 per year and billed at $12,500 a month.
Costs can increase as well based on the size of the website. The cost also includes the full suite of tools in the Google Marketing Platform.
How do I link Google data studio to Google Analytics?
- Sign in to Data Studio
- In the top left, click
- Select the Analytics connector
- If prompted to grant Data Studio access to your account, click AUTHORIZE
- Select an account
- Select a property
- To connect to Universal Analytics (“Web”), select a view
- In the upper right, click CONNECT
How do I track UTM parameters in Google Analytics?
- Please note the different Primary Dimensions you can select to really dig into this data:
- The Primary Dimensions include Campaign, Source, Medium, and Source / Medium
Does Salesforce have a KPI dashboard
This dashboard is targeted at service executives and provides insight into important trends, which helps them make staffing and training decisions.
Executives can also monitor performance against set key performance indicators (KPIs), which helps them refine organization goals based on past performance.
How do I use UTM in Google Analytics?
- Install Google Analytics on your website
- Visit Google’s Free campaign url builder page
- Insert the website URL and campaign information
- Create a Unique utm tracking code (aka campaign URL) for every ad or link
- Use the UTM tracking codes in your marketing campaigns
What does the Google Adwords connector allow your clients to measure
Pardot connects with your Google ads account to track prospects that reach you through paid search.
You can tie cost data from Google Ads to opportunity data from Salesforce to determine your true cost per qualified lead and search engine marketing ROI.
Which of the following reports are used measure the productivity of sales rep after sales cloud implementation
Which of the following reports can be used by a sales mgr to measure the productivity of sales reps after a sales cloud implementation?
A lightning sync configuration has been created in an organization to allow sales reps to sync events from Salesforce to Outlook.
Why is my UTM not showing in Google Analytics
Just enter your tagged URL into your browser and see what happens. If your UTM tags disappear after the page loads, they are not working properly.
If they remain at the end of the URL, it’s very likely that this information is captured and sent to Google Analytics.
Is GA 360 free
Google offers two versions of Google Analytics. The standard version of Google Analytics (GA) is free, and the premium version Google Analytics 360 (GA360) is the paid version of Google Analytics with a tier-based pricing.
How do I extract data from Google Ads
Go to the Account menu > Export. You can choose to export as the whole account, export selected campaigns and ad groups, export current view, or export custom rules.
How do I track offline conversions
Conversions from clicks using GCLID Google Ads provides you with a unique ID, called Google Click ID (GCLID), for every click that comes to your website from an ad.
To track offline conversions from clicks, you’ll save that ID along with whatever lead information you collect from the person who clicked your ad.
What is Gclid parameter
Google Click ID (GCLID) is a parameter passed in the URL with ad clicks, to identify the campaign and other attributes of the click associated with the ad for ad tracking and campaign attribution.
In Google Ads, this is enabled by turning on the auto-tagging setting.
What is the difference between GA4 and GA360
GA4 standard allows you to create up to 200 exploration reports per user per property and up to 500 shared exploration reports per property.
Whereas, GA4 360 allows you to create up to 200 exploration reports per user per property and up to 1000 shared exploration reports per property.
How do I know if Gclid is working
Test your Google Ads final URL. Copy the URL and paste it into the Chrome address bar.
Before you load the page, append a test auto-tagging parameter (e.g., gclid=TeSter-123). This leaves you with a full URL: http://www.website.com/?gclid=TeSter-123.
What is Salesforce CDP
Marketing Cloud Customer Data Platform is a self-service platform used to organize and unify data across Salesforce and other external data sources.
After data has been ingested into Customer Data Platform, it can be used to drive personalization and engagement through the creation of audience segments.
Is Gclid a UTM
The acronym “gclid” stands for Google Click Identifier. The gclid is essentially the automated, information-rich younger brother of the utm.
How is Rep productivity measured?
- Measure the number and quality of customer interactions
- Pay attention to sales pipeline progress
- Evaluate whether you’re meeting your sales forecast
- Track your thank-you notes
- Prioritize your selling tasks
What is an identified visitor
Identified VisitorsDisplays all visitors with identified companies. Active VisitorsDisplays all visitors who visited two or more pages, regardless of whether their company could be identified.
All VisitorsDisplays all visitor sessions.
What is Gaconnector
GA Connector is a Google Analytics and CRM integration that provides marketing attribution in Salesforce or your favorite CRM.
How do I link Google ads to Salesforce
Sign in to your Google Ads account. in the upper right corner of your account.
Under “Setup,” click Linked accounts. If you’re linking Google Ads to a Salesforce account for the first time, go to “From Google” and under “Salesforce,” click Details and then click Link Salesforce.
What is customer360
Customer 360 refers to the creation of a master customer record by aggregating all data about that customer from across the organization.
Customer 360 provides a trusted, single view of a customer’s name, address, contact information, gender, and interactions with a business.
Why did Salesforce buy Evergage
Salesforce acquired Evergage to fill gaps in its marketing cloud offering for personalization and add a real-time focus in Web and app channels, putting it ahead of Adobe in the personalization and recommendation categories.
What is the difference between a visitor and a prospect
An anonymous visitor is someone who has visited a page with your Pardot tracking code on it, but hasn’t converted to a prospect yet.
Prospects are visitors who have an associated email address in Pardot. An active prospect has performed an activity, such as submitting a form, visiting a page, or clicking a link.
How does Supermetrics work
Literally. Supermetrics picks up all the marketing data you need and brings it to your go-to reporting, analytics, or storage platformwhether that’s a BI tool, a spreadsheet, a data visualization tool, a data lake, or a data warehouse.
Where should people go after clicking your ad
Your landing page is where users go after they click on your ad.
What are the top 3 most important metrics for a potential winning product that can potentially get us a lot of sales?
- Total revenue
- Average revenue per account (ARPA)
- Percentage of revenue from new vs
- Win rate
- Year-over-year growth
- Lifetime value (LTV)
- Net promoter score (NPS)
- Quota attainment
What is UTM parameters used for
UTM parameters are short text codes that you add to URLs (or links) to help you track the performance of webpage or campaign.
UTM parameters are a simple, straightforward, and reliable way to track traffic online. They’re not affected by changes to third-party cookies or the Facebook pixel.
Is utm_source required
utm_source is typically required if Google Analytics is to recognize any other utm parameters.
Why are UTM parameters so valuable
Why are UTM Parameters important? Using UTM codes provides you with information on links’ placement and purpose and makes it easier to track down elusive clicks and traffic originating from a specific campaign.
Citations
https://marcloudconsulting.com/pardot-training/pardot-custom-redirects
https://www.foundsm.com/web-analytics-seo/google-analytics-360/
https://support.google.com/google-ads/answer/9744275?hl=en
