- Make sure to know your ideal reader persona
- Pick your main topic by running careful keyword research
- Find your unique angle and provide real value
- Optimize your pillar page for at least ten additional keywords for additional search engine traffic
How do I make a pillar page?
- 1) Choose a topic
- 2) Write (or designate) a pillar page
- 3) Choose keywords
- 4) Start writing
How do you structure a pillar page?
- Step 0: Allocate the appropriate resources
- Step 1: Choose a topic
- Step 2: Research the topic
- Step 3: Research the topic
- Step 4: Create an outline
- Step 5: Write content
- Step 6: Produce in-depth resource page
What are the pillar pages
Also known as a content pillar or power page, a pillar page is a web page that covers the overall topic in depth and links to the clusters of related content.
Do pillar pages work
Pillar pages improve site structure This improves your site structure and makes it easier for Google to determine your expertise, as well as select the best URL for a given search query.
As a result, you’ll earn better rankings in the search engine results pages (SERPs).
How many pillar pages should you have
How many pillar pages should you have? For each main pillar, there should be a series of at least three sub-pillars plus three supporting blogs and no less than three supporting blogs per sub-pillar.
This means each pillar is supported by at least 16 pieces of shorter content.
Why is a pillar page important
A pillar page is an organized piece of content on a website that can help search engines see its worth and connection with other pages on the site.
If the page is structured well, it can impact the website’s rankings because of the high searched terms or additional highlighted useful information.
What are pillar page design layout tips?
- Choose a core topic
- Develop subtopics
- Write, edit, and organize your pillar page
- Build your pillar page
- Share, promote, and show off your new page!
- Update your page as needed
What is the difference between a landing page and a pillar page
To put it succinctly, a pillar page uses SEO to acquire traffic and educate them on a particular topic.
A landing page attempts to convert visitors.
Is a pillar page the same as a landing page
Unlike pillar pages, which aim to cover topics broadly, the strength of landing pages is their focus on a single objective.
If you’re running social media advertising, for example, you can craft the page to perfectly match the intent of the ad that your visitors clicked on.
What is a 10X Pillar page
10X Content Pillar Page More often implemented, 10X pillar content is a single web page that completely deconstructs every aspect of your core topic.
A 10x page is simply 10 times better than any other resource out there covering that topic.
It’s ungated content with unlimited possibilities.
How do I create a pillar page in HubSpot?
- Step 1: Create Your Topic Cluster as a Mindmap
- Step 2: Create Your Skeleton
- Step 3: Enter Your Title, Summary, Table of Contents, and Subtopics
- Step 4: Anchor Text a Table of Contents
- Step 6: Produce Your Subtopic Blogs/Pages
- Step 7: Establish Your Backlinks
What is a resource pillar page
A pillar page is an extensive informational resource webpage that links to other related pages on the same domain.
Also known as a power page, the pillar page covers the overall topic at a top-line and then links to other resources as needed, allowing visitors to seek further information connected to the main topic.
What are SEO pillar pages
A pillar page is a high-level piece of content that broadly overviews a core topic and links out to in-depth articles about specific subtopics.
The pillar-cluster model is good for SEO because it showcases your expertise and authority, while adding context and improving PageRank flow via internal links.
Can a product page be a pillar page
Product or service pages The product or service pillar page will list all of your products and services (or at least your flagship offerings) in one location.
The goal is to make it easier for users to locate exactly what they’re searching for.
How do you find the pillar content?
- Start with 3 Questions
- Focus In on Your Audience’s Needs
- Compare Your Lists
- Determine Priority
- Build Out Your Supporting Topics
How do you write pillar content?
- Choose Your Core Topic
- Choose Subtopics for Cluster Content
- Perform Keyword Research
- Lay Out Your Page and Write
- Add Media and Links
- Review
- Promote and Track
What is a pillar article
A pillar article is usually a tutorial style article aimed to teach your audience something.
Generally they are longer than 500 words and have lots of very practical tips or advice.
This article you are currently reading could be considered a pillar article since it is very practical and a good “how-to” lesson.
Should a pillar page be a blog post
No. A pillar page is different from a blog post (even if that blog is 3,000 words).
The key differences are that a pillar page provides structure to the entire SEO pillar strategy and connects to the rest of the cluster through related keywords and hyperlinks.
What is pillar article
Pillar content is significantly informative content that provides invaluable knowledge about a particular subject.
What is a marketing pillar page
A pillar page is the basis on which a topic cluster is built. A pillar page covers all aspects of the topic on a single page, with room for more in-depth reporting in more detailed cluster blog posts that hyperlink back to the pillar page.
What is 10X content pillar page
1. 10X content pillar page. A 10x pillar page generally contains your owned media – the content you own and control.
The format is similar to an ungated e-book or a guide. Ungated educational content in the awareness stage solves for both search engine and site visitor.
Why do Pillar pages help websites rank well
Pillar pages are more likely to rank for competitive keywords with high search volume because they cover broad topics.
In other words, users who search more generally probably want an informational overview of a topic.
As such, Google favors high-quality content that mirrors that intent.
How do you create a pillar content strategy?
- Understand Your Target Audience
- Identify Your Audience Needs
- Implement Keyword Research
- Sort into Buckets of Core Content Pillars
- Create a Content Calendar
- Develop and Promote Content
- Repurpose Existing Content into New Formats
How do you write a pillar post?
- 1) You Need to Decide What the Ultimate Goal of the Post Is
- 2) Write a Strong Call to Action
- 3) Choose a Topic
- 4) Pick a Post Type
- 5) Find the Angle You Wish To Portray
- 6) Choose the Keyword or Keywords
- 7) Write Your Outline
- 8) Identify Any Available Media Opportunities
What is pillar content WordPress
Pillar content is a term describing an overarching theme or topic which can then be broken down into a number of smaller, more specific topics.
How do you create a pillar strategy?
- Choose a Topic
- Keyword Research
- Choose Subtopics
- Start Drafting
What are my content pillars
What are content pillars. In the context of social media marketing, content pillars are a set of themes or topics that your brand can use to create posts.
These themes, sometimes called ‘buckets’, are specific to your brand, and should reflect the content that is most popular with your online audience.
Why should you have content pillars
The benefit of content pillars is that they help you stay focused and relevant for your buyer personas.
When deciding upon a content pillar, think about the keywords you will routinely use to anchor your articles in good SEO practice.
What are the types of content pillars
Depending on your content marketing goals, there are three main types of pillar pages: the “Guide”, the “What Is”, and the “How-To.”
We’ll look at examples of each type and see how they work.
What is pillar content for blogs
As it relates to business blogging, pillar content can also be defined as a series of posts that represent your site’s best work.
These are the posts you’ll refer new visitors to, as well as the ones that will continue to be useful to readers long after they’re initially posted.
Sources
https://bullseyestrategy.com/how-to-develop-content-pillars-for-your-social-media-strategy/
https://surferseo.com/blog/framework-for-pillar-pages/
https://medium.com/technical-excellence/whats-the-ideal-length-for-an-article-e1dd8f03daf4
https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/guide-effective-seo-tactics-improve-ranking/
https://rankmath.com/kb/pillar-content-internal-linking/
