DV360 is the best platform for a focus on maximising brand awareness through high-quality creatives (rich media, interactive ads, and high impact formats).
DV360 also allows for greater use of dynamic ads for 1-to-1 remarketing. Research shows that strong creative has an 89% impact on “in-market” success (Nielsen).
What does DV 360 do
Display & Video 360 helps teams execute digital advertising campaigns. Your team can design creatives, organize audience data, purchase inventory, and optimize campaigns.
You can also: Collaborate across teams: Share campaign data and insights across teams to work across disciplines.
What is the difference between DV360 and GDN
In GDN you buy ad space through the open auction. DV360 allows advertisers to use direct deal bought programmatically being preferred deals, private auctions, and guaranteed deals.
Guaranteed deals are a good option, as they give access to premium content and automate the process.
Banner blindness is real.
Do you have to pay for sitelinks
Sitelinks are free to add—you’re only charged for clicks from people viewing your ad.
The cost of a click on a sitelink equals the cost of a click on the headline in the same ad.
How do you get 10 listings in 30 days?
- Step 1: Publish Useful Real Estate Blog Posts
- Step 2: Stay In Touch With Previous Clients
- Step 3: Create and Share a One-Minute Video
- Step 4: Post on All Your Social Media Channels
- Step 5: Make Connections with Personal Outreach
How do I get 2022 listings?
- Build a real estate database filled with homeowners
- Automate the process of sending them comparable home sales activity
- Email the homeowners in your database a monthly newsletter
- Leverage the tool Homebot
- Send an unsolicited CMA every 6 months
How does GDN work
Google Display Network targeting allows you to set where or when your ad is shown based on features of your ideal audience, such as their personal interests, age or gender.
This means your ad can show up on sites related to your business, or to users who match the specific criteria that you’ve specified.
What is the difference between GDN and programmatic
The GDN is Google’s own display network, meaning it’s a small subset of the total possible spaces in inventory for programmatic ads online—and it’s generally more affordable.
It’s one ad exchange while, in comparison, programmatic advertising is comprised of 20+ ad exchanges.
What does AMPHTML stand for
Before we go into detail about AMPHTML banner ads, let us have a look at what AMPHTML actually means and its purpose.
AMP is short for Accelerated mobile pages. This is an open source technology developed by Google with the aim to improve the performance of the mobile web.
How many sitelinks can you have
Generally, there are two different types of sitelinks that Google shows these days: Search Campaigns: At least two sitelinks will appear underneath search ads.
You can have up to 6 links on desktop and 8 links on mobile.
What is restricted targeting
This means advertisers may no longer target based upon age, gender, parental status, marital status, or zip code for any ads running within any of these three verticals.
This change has been implemented in an effort to improve inclusivity for users who are disproportionately impacted by societal biases.
How do I fix insufficient original content
Insufficient original content There are two options for resolving this violation: Fix the ad’s destination.
Focus on providing the user with useful, unique, and original content immediately, and don’t overload the destination with ads, regardless of how relevant the ads are to your ad text.
What is sensitive event
Ads that potentially profit from or exploit a sensitive event with significant social, cultural, or political impact, such as civil emergencies, natural disasters, public health emergencies, terrorism and related activities, conflict, or mass acts of violence.
Citations
https://www.fool.com/the-ascent/small-business/social-media/articles/real-estate-social-media/
https://remindermedia.com/blog/7-actionable-and-unique-ideas-for-luxury-real-estate-marketing-in-2021/
https://support.google.com/displayvideo/answer/9059464?hl=en
https://www.ardentcom.com.au/which-is-the-better-platform-dbm-dv360-vs-gdn/
