Steve Job’s Love for the Fruit Jobs had a penchant for the apple. As noted earlier, the tech pioneer even got the inspiration for the brand’s name after one of his trips to apple orchard communes in Oregon.
So, it’s no surprise that the company’s logo is an apple.
How much is the Apple brand worth
With a brand value of $947.1 billion, Apple stands out for its high degree of differentiation and continued diversification across its hardware, software and services portfolio.
How is Apple better than its competitors
A key competitive advantage for the company is its ability to develop innovative products that share the same operating system, software and applications.
This minimizes the risk, timescale and costs of product development, enabling the company to introduce a stream of new products and stay ahead of competitors.
Is Apple a family brand or individual brand
One noteworthy example of family branding is that by Apple where all the products are marketed under the Apple brand.
The Apple brand and logo helps customers to easily identify Apple products and instills faith in them.
Other examples include Tata Group of products & Johnson & Johnson.
Does Apple have good brand equity
Apple remains the most valuable brand in the world, with record valuation at more than $355 billion, according to the latest Brand Finance Global 500.
Apple wrestled the most-valuable brand crown from Amazon last year.
Does Apple use a transnational strategy
Apple Inc: Use a global strategy, meaning they have high consistency in their products and low responsiveness to local needs.
They take advantage of many different global outlets like outsourcing, importing, exporting, foreign licensing and foreign direct investment.
How does Apple use brand extension
Apple (AAPL) is an example of a company that has a history of effectively using a brand extension strategy to propel growth.
Starting with its popular Mac computers, the company has leveraged its brand to sell products in new categories, as can be seen with the iPod, the iPad, and the iPhone.
How does Apple promote their products on social media
It does not use social media for just marketing or promotions or only customer service.
Its Facebook account shows no action. However, it uses other social media platforms for customer engagement very well.
The brand uses Twitter, Instagram, and YouTube mainly for engaging its users.
What is apples brand archetype
These characteristics can be summed up by two brand archetypes: the Revolutionary and the Explorer.
Apple establishes its revolutionary attributes by encouraging creative risks and innovation, and through this encouragement helps their customer become an explorer.
What does the bite out of the Apple logo mean
The logo’s creator Rob Janoff revealed the real reason the bite is there in an interview with Creative Bits.
Janoff said, “When I explain the real reason why I did the bite it’s kind of a let down.
But I’ll tell you. I designed it with a bite for scale, so people get that it was an apple not a cherry.
Why is the Apple logo bitten
Some believe it is a reference to the computing term byte, some see it as a nod to the biblical story in which Eve took a bite from the forbidden fruit, others have proposed that it references Sir Isaac Newton and the apple that fell and helped him discover gravity while sat under a tree.
Is Apple an umbrella brand
Starbucks Corporation, Virgin Group, Procter & Gamble, Unilever, Apple Inc. and The Coca-Cola Company are examples of multinational companies that use umbrella branding in some of their product lines.
How Apple sells its products directly to consumers
Apple promotes their products through commercials and print ads, focusing on how their products are different from competitors.
Commercial ads run when a product is first launched and print ads will run throughout the product’s life.
How does Apple use emotional marketing
Apple may be the perfect example of a company that utilizes emotions to create a connection with consumers and brand loyalty over time.
Apple’s branding strategy uses simplicity, a clean design and most importantly, a desire to become part of a lifestyle movement.
Does Apple have any celebrity endorsements
The famous faces include: Kendrick Lamar, Gloria Steinem, Billie Eilish, Jonathan Van Ness, Lady Gaga, Serena Williams, RuPaul, Tarana Burke, Spike Lee, Stephen Colbert, Pharrell Williams, Takashi Murakami, Solange Knowles, Jane Goodall, Donald Glover and Iris Apfel.
Does Apple have any sub brands
Subsidiaries of Apple The Mac OS X operating system, iTunes music player, iLife multimedia and creativity software, iWork productivity software, Final Cut Studio, a suite of professional audio and film-industry software products, and Logic Studio, a suite of audio tools are all examples of Apple software.
What is brand positioning strategy
Brand positioning is the process of positioning your brand in the mind of your customers.
More than a tagline or a fancy logo, brand positioning is the strategy used to set your business apart from the rest.
Why Apple logo is half bitten
Software giant Google also made a significant change to its logo in 2015 as well as in the logo of its operating system Android.
Many also claim that the bite in the logo of Apple was to create a buzz among computer enthusiasts as it rhymes with a byte, a unit for data in the computing and telecommunication segment.
Is Apple an oligopoly market structure
It can be concluded that Apple operates in the oligopoly market structure based on the operating systems that they use on their devices.
In real sense, the Smartphone market operates in the oligopolistic market because there are few firms that account for more than half of the industry supply.
What do Apple employees call themselves
The Genius Training Student Workbook is Apple’s employee training manual for Apple Store tech-support employees, called Geniuses.
Is the apple logo inspired by Alan Turing
Story highlights. If beauty is indeed truth, as John Keats claimed, then this story ought to be true: The logo on the back of your iPhone or Mac is a tribute to Alan Turing, the man who laid the foundations for the modern-day computer, pioneered research into artificial intelligence and unlocked German wartime codes.
What are the 4 P’s of Apple
Marketing mix focuses on specific 4Ps variables of product, price, place, and promotion. In developing its marketing mix, Apple uses a strategy that promotes premium branding.
This approach aims to focus on the premium brand and ensure that all 4Ps support the maintenance of a strong brand image.
Why do apple products have an i
Apple debuted its first i-product in 1998, a computer called the iMac. At time that Steve Jobs, Apple’s co-founder and CEO, unveiled it, he said it was the marriage of the excitement of the internet with the simplicity of Macintosh, hence the i for Internet and the Mac for Macintosh.
Does Apple use a push or pull strategy
For instance, Apple is currently using a push marketing strategy by “pushing” or improving its other product lines, such as the Mac.
But it also has a pull marketing strategy in place by focusing on branding.
How does Apple build relationships with customers
The Apple Support account embraces all kinds of feedback: good, bad, and everything in between.
By acknowledging people who compliment them and working quickly to solve any gripes, they make everyone feel valued.
This helps encourage valuable feedback and builds lasting relationships with customers.
Does Apple use personal selling
In addition, the business uses personal selling in the form of Apple Store employees who provide product-specific information in the aim of convincing store visitors to make a purchase.
What is apples competitive advantage
One of the reasons for its competitive advantage over others is its Brand equity.
Apple is known for delivering the best quality products and services. It has maintained the trust levels among the customers for years.
Does Apple use selective distribution
Distribution or Place in Apple Inc’s Marketing Mix Apple’s marketing mix involves a holistic approach to distribution, taking advantage of different distribution channels.
In general, the company uses a selective distribution strategy, which involves some degree of exclusivity that could limit market reach.
How does Apple create value for customers
A Brand Built on Innovation One of Apple’s biggest selling points is its unique hardware and software.
The main reason they manage to offer products like that is because they focus on innovation.
By that, we don’t mean they just create products that are new.
Is Apple Lean or Agile supply chain
Apple Supply Chain Planning is a typical example of lean manufacturing through its New Product Development Process (NPD).
References
https://brandmarketingblog.com/articles/good-branding/sub-brand-examples/
https://lms.courselearn.net/lms/CourseExport/files/a3183973-4694-4250-bc15-d9197c6346c8/MKTG522_Unit1_Learning_Activity_Solutions.docx
https://www.forbes.com/sites/avidan/2020/06/01/will-marketers-revert-to-nostalgia-in-the-coming-hard-times/
https://www.statista.com/statistics/326052/apple-brand-value/
