As many as 40% of consumers state that video increases the chance that they’ll purchase a product on their mobile device.
In 2020, 93% of businesses landed a new customer because of a video on social media.
Companies that use video are growing revenue 49% faster than those that don’t.
Why does every company need a video in 2022
Videos Help in Building Trust Promotional videos help build trust instantly. Effective product marketing videos are also good at conveying a company’s items in the most conversational manner.
Such videos offer good personalization and increase the customers’ trust in online purchases.
Why every business needs a video
Every business needs video to market to new prospects and build relationships with old clients.
At this point, the main reason your business needs video is to avoid becoming irrelevant.
Posting social media videos leads to 1200% more shares than image and text posts combined.
How many videos are watched daily
Almost 5 billion videos are watched on Youtube every single day.
Why do brands need video
Because video is the most direct human-to-human creative medium on the web, it’s the medium that can help you create the strongest bonds with your audience.
When you spend a lot of time watching videos from a specific brand, it very much feels like you’ve spent a lot of time with the company behind that brand.
What is Social Media Video Marketing
Social video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video.
Why is video so popular
Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.
Video is also very accessible to anyone with internet access, both to watch and to produce.
How do you make a marketing video strategy?
- Set goals for video marketing
- Decide on your platforms
- Select your video types
- Plan the content production
- Know what post-production entails
- Schedule & promote the videos
- Understand & analyze metrics
Why are promotional videos effective
Video advertising works because it allows brands to engage with customers as well. Not only that, but business can also motivate and connect with their loyal base all through this tool.
Another thing you might want to do is trigger your viewers’ empathy.
Which part of a video ad is most watched
Most marketers (34%) post their video content to social platforms in the afternoon. Evening is the next most popular (25%), followed by morning (22%).
Which is most commonly used for video campaigns
You can create compelling Video campaigns with a range of ad formats to engage customers in different ways on YouTube and through Google video partners.
Do videos get more engagement on social media
Not only does video content get more engagement than other content types, it usually sticks around for longer.
A TikTok video, for example, can be surfaced in users’ For You Pages for weeks, even months, after it’s first published.
What kind of videos get the most views?
- Entertainment
- Food
- Gaming
- Beauty and Fashion
- Music
- Sports
- Science and Technology
- Travel
Why Online video is the future of content marketing
Just consider that 90% of customers report that video content helps make their purchasing decisions easier.
This is just one of the reasons why marketers predict video marketing to be the future of content marketing.
Ever since the coronavirus pandemic, people are engaging with more digital content than ever before.
What can videos do for your business
With their capability to visually explain and demonstrate things and concepts, videos can help businesses not only showcase their products and services, attracting new customers, but they can help companies attract new employees and even make workers more productive.
How display and video are useful for engaging customers
Both display and video have the potential to increase brand awareness for your brand or product amongst your target audience.
You can drive consideration for your brand or product within your target audience with visual advertising formats.
How many hours of video do people watch per day
Daily time spent with video by U.S. adults 2013-2023, by device. In 2020, U.S. adults spent 209 minutes (three hours and 29 minutes) per day watching TV video content, and 103 minutes (one hour and 43 minutes) per day watching digital video on devices.
What type of videos are most watched on social media?
- Interview/Q&A
- Behind-the-scenes
- Feature/product video
- Live videos
- Promos and deals
- User-generated content
- Giveaways and contests
- Announcements/reveals
Why is video content better for social media
Video allows you to be concise and capture viewers’ interest in the first few seconds.
Social media success lies in your ability to condense information down into easily digestible snippets of content that is long enough to maintain viewers’ attention but short enough to leave them wanting more.
Are videos good for SEO
Video marketing is a great way to improve your SEO strategy. If used correctly, it will help your website outrank competitors online.
It’s more likely for websites displaying video content to rank on the top of Google’s search results.
Studies show that 85% of marketers use video as a tool to boost SEO.
How much more engaging is video
According to InVideo, video content is 12 times more successful than other types of content.
In fact, it generates higher engagement rates than both text and image content combined.
What are the benefits of video advertising
They engage audiences more effectively, which is why marketers are investing hefty amounts in online video budgets.
In fact, viewers capture 95% of a brand’s message from videos, rather than just 10% from text ads.
In addition to that, 64% of people are more likely to buy a product after watching a video about it.
How is video relevant in communication
Not only does video work, but it works better. Messages conveyed in video are more engaging and they lead to a higher retention rate.
90% of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than text according to Pop Video.
How do I start a video marketing business?
- Step 1: Choose Your Target Audience
- Step 2: Identify What You’re Trying to Achieve
- Step 3: Plan Your Video Marketing Budget
- Step 4: Choose a Type of Video and Come Up with a Video Marketing Idea
- Step 5: Decide Where You Will Publish Your Video
Why are videos more effective than photos
Videos are eye-catching. When people see videos online, their instinct is to stop scrolling.
Even if they pay attention to your video for just a few seconds, that’s more than enough opportunity to get your message across.
People can’t help but look at videos because videos have images, movement, and audio.
Why do people watch videos
Most people start watching a video because they are interested in the topic or need the information it contains.
In other words, they were intrigued by the content the video claimed to provide.
And, the most common way they figure out what your video is about is by reading the title and description.
Is video content engaging more
It shouldn’t be a surprise to hear that video is by far the most engaging type of social media content.
According to InVideo, video content is 12 times more successful than other types of content.
In fact, it generates higher engagement rates than both text and image content combined.
Is video more effective than text
90% of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than text.
People retain 80 percent of what they see and only 20 percent of what they read.
Who needs video production?
- Advertising agencies
- Events planning
- Training and instructional services
- Film production houses
- Music production
- Fitness classes training
- Vloggers
- Travel and hospitality
What type of videos are the most popular on YouTube
The top four content categories watched by YouTube users are comedy, music, entertainment/pop culture, and “how to.”
Google/Ipsos Connect, U.S., YouTube Cross Screen Survey (n=1,621 YouTube users), July 2016.
References
https://www.laivideo.com/blog/80-internet-video-are-you-using-it-effectively
https://fortunelords.com/youtube-statistics/
https://www.statista.com/statistics/1215192/share-of-gen-z-and-millennials-watching-mobile-videos-daily-by-length/
https://www.salesforce.com/in/resources/articles/the-future-of-content-marketing/
