The key value that provides an additional level of sorting and/or aggregation in your report.
Many report tables display a row for each possible combination of primary and secondary dimension values.
What’s a key difference between Google Analytics 4 properties and Universal Analytics properties
Universal Analytics tracks screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property.
If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two.
How do MTA models work
To make MTA work, a brand must align ad impressions with consumer and device identity data in order to know “who saw which ad” and whether a conversion occurred.
Traditionally this was accomplished using cookie data but this method has all but been shut down as a result of browser cookie blocking.
How does Enhanced CPC work
Enhanced cost-per-click (ECPC) helps you get more conversions from manual bidding. ECPC works by automatically adjusting your manual bids for clicks that seem more or less likely to lead to a sale or conversion on your website.
Which three campaign parameters are recommended to manually track campaigns
The three campaign parameters that are recommended to manually track campaigns are medium, source, and campaign.
What data does Google Analytics prohibit collecting
Google Analytics doesn’t allow collecting personally identifiable information (PII). Personally identifiable information (PII) is any data you can potentially use to identify a particular person.
What is an MTA model
Multi-touch attribution (MTA) is a marketing measurement approach that attempts to track users across devices and the ads they’ve seen in order to determine how the ads contribute to the path to purchase.
What feature should you enable to recognize users on different devices
To recognize users across different devices, you must enable User ID feature.
What do you use to compare three dimensions Google Analytics?
- performance table
- custom reports
- Explorer panel
- relational table
What can be determined from the time lag report
You can use Time Lag reports to see how quickly and effectively your ads are driving conversions or revenue.
If your ads are an immediate call to action, such as a one-day sale or a signup for an event, you’ll want to see relatively short time lags.
What is MTA measurement
Multi touch attribution (MTA) collects individual, user-level data for addressable (trackable) media and conversion events to determine the impact each media event has on a customers’ path to conversion.
What is model comparison tool in Google Analytics
The Model Comparison Tool allows you to compare so-called attribution models and how they impact the value of your marketing channels.
Comparing attribution gives you a better, or perhaps “truer” overview of how successful your different channels are in pushing potential clients into clients.
What are three automation best practices for Google Ads?
- Audit conversion actions
- Add first-party audience lists to campaigns (Customer Match, RLSA, Similar Audiences)
- Implement a non-last-click attribution model
- Give the AI some room
How do I find assisted conversions in Google Analytics
Google Analytics provides a report on assisted conversions. To access it, you can go to Conversions → Multi-Channel Funnels → Top Conversion Paths in your account.
You can select the Path Length and type of transaction in this report.
What is MTA neustar
Incremental Attribution: The Neustar MTA model aims to identify the impact of media on a customer’s conversion journey and assigns credit only to those conversions that were truly influenced by marketing.
As such, incremental attribution within the Neustar MTA model refers to all marketing-contributed conversions.
How can you increase ecommerce sales through Google Analytics?
- Set up Google Analytics conversion funnels
- Use Google Analytics to find pages that lead to conversions
- Use custom Google Analytics URLs to gauge site effectiveness
- Identify top referral sites and pursue them aggressively
- Ensure your Google Analytics data is accurate
Where is model comparison tool in Google Analytics
Simply log in to Google Analytics and locate the Conversions section down the left hand side.
Scroll down to Multi-Channel Funnels and view the Model Comparison Tool.
Sources
https://techcrunch.com/sponsor/leadsrx/why-multi-touch-attribution-is-a-game-changer-for-marketers/
https://developers.google.com/analytics/devguides/reporting/mcf/v3
https://www.optimizesmart.com/assisted-last-click-or-direct-conversions-in-google-analytics-explained/
