- Research potential sponsors
- Master the elevator pitch
- Let your numbers do the talking
- Remember, sponsorship is more than signage
- Include interactive activities in the deal
What is a sponsorship deck
The Sponsorship deck is a Google Slides template, which you should use as a tool for doing effective outreach to sponsors.
The template is pre-filled with all the information you need to effectively communicate the impact and value of Techstars Startup Weekend.
What do sponsors look for in an event
Sponsors see your event as a form of advertising for their own company. As such, they want to see numbers that predict a successful event.
Your proposal should include a spreadsheet and strong data visuals that outline anticipated attendance, attendance numbers of past events, social media engagement, and so on.
What are the 10 elements of a successful sponsorship proposal?
- The Event Brand
- Target audience
- Professional Background
- Unique strengths
- Partnership benefits
- Describe the event in a few words
- Introduce your target audience
- Prove your past successes
What are sponsored content
Sponsored content is a type of promotional media that’s paid for by an advertiser, but created and shared by another brand, influencer, or publisher.
Why sponsoring an event is a brilliant marketing strategy
By sponsoring an event, you are able to use this to your advantage and piggy back on marketing dollars that are spent promoting an event.
Events can provide exposure and visibility in markets that are otherwise unexplored. A credible, local event position a company for great media exposure through event sponsorship.
How do you engage sponsors?
- Do your research
- Make a plan
- Share your sponsor’s message
- Create mutually beneficial content
- Tell a story
- Be honest
- Hold a contest
- Express gratitude
What makes a great sponsor
Competence: the sponsor must have the knowledge, and skills to fulfil the role. For example, suitable characteristics include strategic view, leadership, collaborative champion, and an understanding of the business case and the needs of the project’s client(s).
How do you sponsor a brand?
- Define your brand
- Know your audience
- Post consistently
- Use hashtags and geotags
- Tag brands in your posts
- Include contact information in your bio
- Pitch paid sponsorships
- Know your worth
How do you leverage a sponsor?
- # 1: Have a plan
- # 2: Ensure there is a team member taking ownership
- # 3: Allocate an implementation budget
- # 4: Get the right people involved
- # 5: Invite your customers
- # 6: Add Value to Attendees
- # 7: Capture Attendee Data
- # 8: Follow up, follow up, follow up
What are the 4 levels of sponsorship?
- Financial Event Sponsorship
- In-Kind Sponsorship
- Media Event Sponsorship
- Promotional Partners
How do you plan to establish a sponsor strategy in the workplace?
- Clearly define your objectives
- Identify your equity opportunity
- Assess your partner’s equity fit
- Value what you bring to the table
- Look for ways to activate the sponsorship across all relevant channels
How can a sponsor increase revenue?
- Sell to a Range of Sponsors
- Target Non-Exhibiting Companies as Sponsors
- Meet Potential Sponsors in Person
- Price to Maximize Profits
- Produce a Report on Sponsorship Effectiveness
How do I start a sponsorship campaign
So to run a successful campaign, you need to build your team, identify your prospects, put together your sponsorship offer, train the team, teach them to ask, help them understand your corporate partners, equip them, give them ongoing support, set them up for success, coordinate, help volunteers get in the door, take
What are sponsored ads
Sponsored ads are advertisements that target specific shopping keywords or search terms. Instead of designing a brand-specific ad and paying for it to run on a website, sponsored ads blend in seamlessly with the retail media environment in which they appear.
What is value in-kind sponsorship
In-kind sponsorship (or gift-in-kind) is a type of sponsorship where a business agrees to sponsor an event or initiative by providing goods and/or services (value-in-kind) instead of cash as part of a sponsorship agreement.
What do you offer sponsors?
- Logos on printed materials like programs, banners and signage
- A booth space where to sell products or advertise services
- Names read during announcements
- Branded swag (pencils, sunglasses, magnets, etc) distributed in event bags
- Logos on event t shirt
How do you manage a sponsor?
- Decide Why Your Event Needs Sponsorship
- Find the Right Sponsors for Your Event
- Decide on Different Types of Sponsorship
- Decide How Many Sponsors
- Prepare to Manage Expectations
- Agree ROI with Your Sponsor
- Get Feedback After the Event
What risks are involved in sponsorship?
- Funding/budget
- Recruitment
- Outcomes
- Protocol
- Data and samples
- Harm to participants
- Staff experience and skills
- Contracts and indemnity
How do I motivate my sponsorship?
- Brand Awareness
- Increase sales of a product or service
- Reposition their brand
- Block competition
- ego stroking
- To show that they care
Why are sponsored ads important
Not only do sponsored ads improve the customer experience by offering more relevant and helpful recommendations, they also unlock high-margin revenue streams that are a win-win situation for the marketplace and its sellers.
Who are good sponsors?
- Wells Fargo
- State Farm
- PepsiCo
- US Bank
- Bank of America
- Budweiser/Budlight (Anheuser-Busch)
- Clif Bar
- The Coca-Cola Company
What are examples of sponsored content
Sponsored content comes in the form of videos, tweets, Facebook posts, Instagram posts, videos, infographics, paid articles, and more.
The advertiser pays for the content creation and the influencer or publisher shares it.
What is a marketing mix example
Marketing Mix Examples of Companies Dollar Tree leverages price as a factor by pricing everything in the store at $1 or lower.
This sends a strong signal to their target consumer that they’ll save money by shopping at their stores.
Another example of marketing mix is Tiffany & Co.
How do you sponsor a team?
- 5 ways to get team sponsorships
- Create packs to send sponsors
- Write an outreach letter
- Reach out to existing contacts
- Ask for sponsorship from your local community
- Research corporations that offer sponsorship
- Online fundraising for your sports team
- Sponsorship takes time
How can I be a good sponsorship manager?
- Excellent communicator
- Great negotiator
- Proactive
- Patient
- Committed
- Self confident
- Active listener
- Ability to “think on your feet”
How do you write a sponsorship deck?
- Describe the event in a nutshell
- Present your target audience
- Demonstrate your track record
- Outline your process
How do you identify sponsored content
How can I identify sponsored content? Check the byline of an article or the description of a video, and look for any language that could suggest the content has been paid for.
Sites based in the United States are required to add a notice if content has been paid for by an outside company.
What are the elements of marketing mix?
- Product (or Service) Your customer only cares about one thing: what your product or service can do for them
- Price
- Promotion
- Place
- People
- Packaging
- Process
What are marketing mix principles
There are four original principles of marketing referred to as 4Ps or 4P marketing Matrix that companies use for their marketing strategy.
These four basic marketing principles Product, Price, Place, and Promotion are interconnected and work together; hence, they are also known as Marketing Mix.
Sources
https://www.fool.com/the-ascent/small-business/social-media/articles/sponsored-content/
https://s-cool.co.uk/gcse/pe/sport-business-and-finance/revise-it/sponsorship
http://boardforward.com/201901/The_6_Rs_of_Events__A_Framework_for_Success
https://www.gevme.com/en/blog/types-of-event-sponsors/
https://sponsorshipcollective.com/how-sponsorship-benefits-a-business-whats-in-it-for-them/
