Starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads.
Expanded text ads will continue to serve, and you’ll still find reports on their performance going forward.
You’ll still be able to pause and resume your expanded text ads, or remove them if needed.
What is an expanded text ad in Google Ads
Expanded text ads are similar to the text ads that you’re used to, but with a few key differences.
Expanded text ads have three headline fields. The first two headline fields are required, while the third is optional.
The extra headline field allows you to include additional text in your ads.
Are expanded text ads going away
Google has recently announced expanded text ads are going away in June of 2022.
As a marketer in the digital space, changes like this aren’t anything new.
What will replace expanded text ads
Responsive Search Ads let you create more complex ad copy, composed of more headlines and descriptions than in the case of Expanded Text Ads.
Why is Google getting rid of expanded text ads
With the goal of simplifying the way search ads are created and driving performance with automated tools, Google announced this change in August 2021.
After this deadline, users will only be able to create or edit responsive search ads in standard search campaigns.
Why did Google get rid of expanded text ads
Google noted that the goal of this change is to ensure that the “right message” always shows by dynamically creating ads at the time-of-auction to respond to specific search queries.
Which types of devices can expanded text ads show on
Expanded Text ads will show across all devices – desktop and mobile – and will wrap automatically based on device size.
What are text ads in Google Ads
A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network.
How do I change the expanded text ad to responsive search ads
Export expanded text ads as responsive ads In the type list, select Ads and then Expanded text ads.
In the data view, select the ads you’d like to convert into responsive ads.
Click Export as and select Export as responsive ads. Choose your file type and where you’d like to save the file.
How do I convert expanded text ads to responsive search ads
Export expanded text ads as responsive ads In the account tree, select the account that has the campaign you’d like to edit.
In the type list, select Ads and then Expanded text ads. In the data view, select the ads you’d like to convert into responsive ads.
Click Export as and select Export as responsive ads.
When you place text ads on the Google search network where can the ads be displayed
Google search sites: Ad can appear above or below search results on Google Search.
They can appear beside, above, or below search results on Google Play, in the Shopping tab, and Google Maps, including the Maps app.
How do I run text ads?
- Click Display campaigns in the navigation panel
- Click on your campaign
- Click Settings then Additional settings
- Click Dynamic ads and deselect the checkbox
How do I create a standard text ad
Ad Text Best Practices You’ll need to include keywords, write a persuasive message that entices the searcher to click, and include a call to action, telling them both why they should click and what they should do once they get to your site – all within a very small ad text space.
Can you use special characters in Google Ads
You can use a blank space in an entity name, but leading or tailing space are not allowed.
The maximum length of a campaign name is 128 characters for sellers and 116 characters for vendors.
The maximum length of an ad group is 255 characters.
How do you write an expanded paid search ad?
- Write brand new ads
- Include your most important message in the headlines
- Remember Headline #1 is more important than Headline #2
- Don’t pause your old ads right away
- Write ads that speak to all users on all devices
- Include your top keywords in the path fields
What are responsive text ads
Responsive search ads let you create an ad that adapts to show more relevant messages to your customers.
Enter multiple headlines and descriptions when creating a responsive search ad, and over time, Google Ads automatically tests different combinations and learns which combinations perform best.
What is responsive text ads
Responsive Search Ads (RSAs) are text ads that allow PPC marketers to create multiple headlines and descriptions that are tested over time by Google’s machine learning and turned into relevant ads customized for the end-user based on their search query.
How many character you can use in a description of Google Ads
As of 2018, the limit for the number of characters in a single description line for Google Ads is 90 characters.
However, you can have 2 description lines in a text ad so therefore you have the potential to use 180 characters in total for description lines.
Can you use question marks in Google Ads
Yes. A question mark is allowed in a headline 1 or headline 2 field.
It’s mostly exclamation points and excessive symbol usage in the headlines that will cause an ad to be rejected.
What is the difference between expanded and responsive search ads
responsive search ads are bigger and at many times better than expanded text ads.
According to Google, responsive search ads have a 5 – 15% higher CTR compared to standard search ads!
How do you create multiple ads in one ad set?
- Open your Ads Manager or Power Editor and click +Create Campaign
- After you have selected Campaign Objective, you’ll advance to the Ad Set tab
- Once you’re in Ad Set tab select Create Multiple New Ad Sets from the drop down menu at the top of the screen
What two main ad formats can be used in a Google display ads campaign
Google display ad sizes & formats There are two types of Google display ads: uploaded and responsive.
Can you tell us a few names of Google Adwords ad extensions that you know
Google Ads automated extensions include: Dynamic sitelinks. Dynamic callouts. Dynamic structured snippets.
How do I add a sitelink extension to Google Ads
Click Ads & extensions in the page menu on the left, then click Extensions.
Click the plus button , then click Sitelink extension. From the “Add to” drop-down menu, choose the level you’d like to add the sitelink: Account, Campaign, or Ad group.
What is happening to Google Ads
Google is switching eligible accounts over to data-driven attribution modeling. Third-party cookie deprecation is delayed until the second half of 2024.
You can now create Youtube ad voice-overs with a text-to-speech tool in Google Ads.
It’s time to upgrade your Smart Shopping campaigns to Performance Max.
Which ad extensions can serve automatically
Answer:- Sitelink, callout, and structured snippets are the ad extensions that can serve automatically.
Which ad extension is available only as a full automated ad extension
Seller ratings extension is the only available as a full automated ad extension.
Are Google Ads going away
Google announced last August that standard expanded text ads would be sunset for Search campaigns.
Starting July 1, 2022, responsive search ads will be the only ad type for Search campaigns moving forward.
How do I write a sitelink extension for Google Ads?
- Select Ads & Extension in the menu
- Click on “Extensions”
- Select the blue plus icon
- Select “Sitelink extension”
- Create your sitelink
- Click “Add to.” Google Ads will prompt you to select where to display your sitelinks, either account level, specific campaigns, or certain ad groups
How do I add an ETA to Google Ads
Just one day after Google released global ETA support, Google Ads Editor was updated to provide support for building new ETAs.
The creation process is simple. All you have to do is select ETAs on the ads tab, select the option to make multiple changes and then begin building your spreadsheet.
Do Google Ads count spaces as characters
Please note that the character counts include spaces: Headline 1: 30 characters. Headline 2: 30 characters.
Sources
https://www.justfreetools.com/en/what-search-network-text-ad-component-provides-up-to-three-fields-of-30-characters-each
http://help.perpetua.io/en/articles/5138097-can-i-use-special-characters-on-keywords-and-campaign-names
https://blog.hootsuite.com/improve-facebook-ad-conversions/
https://support.google.com/google-ads/answer/10893605?hl=en
https://support.google.com/google-ads/answer/14093?hl=en
