- Sigstr
- Get Site Control
- Contextly
- YouTube Video Cards
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How do I use Google keyword planner?
- Sign in to your Google ads account
- Click the tools icon
- Click Get search volume and forecasts
- Enter or paste a list of keywords into the search box, or upload a list of keywords from a CSV file following the instructions below:
- Click Get started
How can I earn money online?
- Start dropshipping
- Try print on demand
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- Start a YouTube channel
- Become an influencer
- Create an online course
- Publish an ebook
- Start a blog
How do you find keywords?
- Use Google Keyword Planner to cut down your keyword list
- Step 2: Prioritize low-hanging fruit
- Step 3: Check the monthly search volume (MSV) for keywords you’ve chosen
- Step 4: Factor in SERP features as you choose keywords
Can you have the same keywords in different campaigns
Can I put the same keyword in more than one campaign? The short answer is: yes!
Putting the same keyword in more than one campaign isn’t a problem at all, however you’ll need to be aware of the match type you use in each campaign.
How do I choose negative keywords?
- Sign in to your Google Ads account
- From the page menu on the left, click Keywords
- To see search terms for all keywords, click Search terms at the top
- Check the boxes next to the search terms that you’d like to add as negative keywords, then click Add as negative keyword
What affects ad quality score
Improving your Quality Score helps you to maximise your ad budget, and achieve more results with less spend.
To do this, pay attention to the three factors that affect Quality Score – expected click-through rate (CTR), ad relevance, and landing page experience.
How do I find CPC keywords
Average cost-per-click (avg. CPC) is calculated by dividing the total cost of your clicks by the total number of clicks.
Your average CPC is based on your actual cost-per-click (actual CPC), which is the actual amount you’re charged for a click on your ad.
How do you generate leads?
- Direct Engagement
- Generate Leads on LinkedIn
- Advertise and Retarget
- Ask for Referrals from Current Customers
- Write Guest Blogs
- Rank in search engines to generate leads
- Answer Forum Questions
- Offer a Free Tool or Lead Generation Magnet
Can you have too many keywords
It sounds almost counterintuitive, but it is actually possible to have too many keywords.
And if you think on it, I guarantee you can come up with a few examples.
We’ve all read content where we see different iterations of the same phrase repeated entirely too many times, often in ways that feel clunky or out of place.
How do you target quality leads?
- Make form fields required
- Ask for their work email
- Identify and target the key decision-makers
- Focus on your ideal buyer persona
- Engaging CTAs
- Remove time-wasters
- Follow the buyer’s journey
- Don’t make it all about you
What are examples of negative keywords
This valuable technique tells Google which phrases your ad should not be displayed for.
For example, if you’re selling brand new ‘apple laptops’, you don’t want your ad to appear when someone searches for ‘refurbished apple laptops’, so ‘refurbished’ should be a negative keyword for your campaign.
What is a best practice when generating your keywords?
- Think like your customers
- Be specific but not too specific
- Add a website to improve results
- Highlight well-known brands in your offerings
- Be descriptive
- Use multiple keywords or keyword phrases
- Use location wisely
What matches for negative keywords
Types of negative keywords. For Search campaigns, you can use broad match, phrase match, or exact match negative keywords.
However, these negative match types work differently than their positive counterparts.
What is CPC keywords
Cost-per-click (CPC): Definition Cost-per-click (CPC) bidding means that you pay for each click on your ads.
For CPC bidding campaigns, you set a maximum cost-per-click bid – or simply “max.
Are more keywords better
You also need to consider the quality of the keywords with keyword advertising. Quality will always outweigh quantity.
You’re better off targeting 10 high-quality keywords in your ad than 50 low-quality keywords.
So, your “perfect” amount will fluctuate with each ad you run.
What is a negative keyword conflict
Negative Keyword Conflicts checks whether the negative keywords in an account block any normal keywords.
The script finds and saves all such conflicts to a spreadsheet and distributes an alert over email.
The recipients can then take appropriate action, such as deleting the negative keywords causing the conflicts.
What is a good CPC rate
A good CPC (cost per click) rate is determined by your ROI on the spend.
If something costs $1, you want to make at least $1.20 back (at a minimum).
A really good CPC rate would be to get $2 back for every $1 spent.
Citations
https://blog.hootsuite.com/google-ads-small-budget/
https://redmarketingagency.com/how-long-should-a-google-ads-campaign-run-for/
https://support.google.com/google-ads/answer/6372672?hl=en
https://www.webfx.com/blog/marketing/how-many-keywords-per-ad-group/
https://developers.google.com/google-ads/scripts/docs/solutions/adsmanagerapp-negative-keyword-conflicts
