For example, a brand adds “Vanilla” or “Lemon” flavor to its cola line and creates a variety of products that are available for consumers.
Usually, line extension is associated with a product’s new scent, flavor, formula, color, and style in a current product line.
What is brand extension provide an example of brand extension name the brand and the product extension
A brand extension (some times called a category extension) is when a brand is known for one type of product starts selling a different type of product.
Some example of brand extension are: Apple: from personal computers into MP3 players. Callaway: from golf clubs into footwear, apparel and golf accessories.
What are the types of brand extension?
- Product extension
- Line extension
- Customer franchise extension
- Company expertise extension
- Brand distinction extension
- Transfer of component extension
- Leveraging a lifestyle extension
What is an example of a unsuccessful brand extension
Colgate kitchen entrees. The idea was that after a delightful Colgate meal, you could then brush your teeth afterwards using, yes, Colgate toothpaste.
This brand extension was such a disaster that it never left US soil. The problem Colgate is not a brand name one would associate with a hot meal after work.
What is a brand name extension
Brand name extension is a term used to describe the reuse of a well-known proprietary name to introduce a new product that may contain an active ingredient different from the active ingredient in the original product.
What is a brand extension in marketing
Brand extension is the introduction of a new product that relies on the name and reputation of an established product.
Brand extension works when the original and new products share a common quality or characteristic that the consumer can immediately identify.
What is brand extension in brand management
Brand extension is a marketing strategy that involves a company using its well-established brand name or image to introduce a new product or product categories to its customer base.
This strategy works best when the new product category is related to its parent category and is something consumers and customers want.
Is brand extension the same as product extension
Brand extension is the use of the same brand name to launch a new product in a different product line.
On the other hand, Line extension is the use of the same brand to launch and market a new product in the same product line.
Line extension only represents an increase in a product’s line’s depth.
What is brand stretching extension give an example
A line extension is when a parent brand launches a new product line in a category already familiar with its customers.
With a line extension, brands don’t have to create new categories. An excellent example of a line extension is when soft drink companies introduce new flavors to their existing drink lineup.
What are the advantages of brand extension
Advantages of Brand Extension It increases brand image. The risk perceived by the customers reduces.
The likelihood of gaining distribution and trial increases. An established brand name increases consumer interest and willingness to try new product having the established brand name.
What are the brand extension strategies
Brand extension is a strategy where a company creates a new product category under its well-known brand name.
It helps launch new products easily, obtain higher profit, reduce costs necessary to launch a new business, and meet customers’ needs and wants.
What are the components of brand extension
A comprehensive literature review identifies six elements which are crucial to the success of brand extension.
These elements are Parent Brand Image, Parent Brand Fit, Parent Brand Strength, Marketing Support, Quality of Parent Brand and Parent Brand Consumer Experience.
What is the difference between brand extension and brand stretching
Brand stretching involves introducing a new product into the market that is similar to an existing product in terms of functional benefits, but different in terms of price or branding.
Brand extension involves introducing a new product that has little or no relationship with the original brand and its customers.
What is line extension and brand extension
Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes.
This is as opposed to brand extension which is a new product in a totally different product category.
What is vertical brand extension
Vertical extensions: Vertical extension means introducing related brand in the same product category in either of two directions, i.e., upscale extension, where a new product with higher price and quality characteristics, than the original, is introduced; or downscale extension, where a new product with lower quality
Why is brand extension a popular marketing strategy
Why Is Brand Extension a Popular Marketing Strategy? According to Nielsen, brand extension (or brand stretching) has a likelihood of success five times that of new product launches.
Extensions also leverage equity, increase efficiency, and enjoy faster consumer adoption.
What is multi brand extension
Multi-Brand Approach A variation of the product line extension approach is to run a multiple brand strategy within the same market.
This means having more than one brand competing in the same product category. Large companies usually employ this strategy to crowd the market and gain a sizeable competitive advantage.
What is horizontal brand extension
A horizontal brand extension is when a brand name is applied to a new product or service in either a related product class or in a product category completely new to the firm, for example FHM Magazine launching a credit card.
Which of the following company is an example of line extension
If you look on any grocery shelf, you’ll notice a few different flavors and styles of Coca-Cola, such as Coca-Cola Life, Coca-Cola Zero Sugar, Coca-Cola Vanilla, and so on.
The most well-known example of a line extension was Coca-Cola’s release of Diet Coke in 1982.
What is manufacturer brand example
Example of Manufacturer branding Intel is one of the best examples of manufacturer branding we can think of.
Back in the 80’s when computers were introduced, intel chips were being used in the computers.
Intel was and is an OEM provider. It manufacturers chips which are sold as products to other product manufacturers.
What is an example of brand stretching
An example of this is the construction brand Caterpillar. Caterpillar was originally a construction and mining equipment brand, before stretching its brand into safety footwear for worksites – an entirely different category of product, but the same core construction and worksite employee audience.
How do you extend a brand
The easiest way to extend a brand is to add branded products within the existing product line.
The brand has already gained recognition and loyalty within a specific product line, so it makes sense to add complimentary products.
For example, a shampoo brand could add a conditioner product, hairspray product, and so on.
Does Amazon have any brand extensions
Amazon’s Latest Brand Extension Puts Groceries Straight to the Trunk of Your Car. The launch of AmazonFresh Pickup, lets customers place their grocery order online, drive to an AmazonFresh location, and have someone place the order straight into their trunk.
What are some examples of brand extensions that have damaged and that have enhanced the parent brand equity?
- Cosmopolitan yogurt
- Colgate Kitchen Entrees
- Harley Davidson cake decorating kit
- Virgin Brides
- easyJet’s easyCinema
- Zippo female perfume
Is Colgate toothbrush is an example of brand extension
So, an obvious move for Colgate was to extend their brand and start manufacturing their own branded toothbrushes to complement their toothpaste.
This was a phenomenally successful brand extension and massively increased the brand’s equity.
What is product line extension example
A product line extension is when an existing brand launches new products in a product category they already offer products within.
For example, when a soft drink company offers a new flavor of soda.
What is image related brand extension
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category.
The new product is called a spin-off.
How does Apple use brand extension
Apple (AAPL) is an example of a company that has a history of effectively using a brand extension strategy to propel growth.
Starting with its popular Mac computers, the company has leveraged its brand to sell products in new categories, as can be seen with the iPod, the iPad, and the iPhone.
What are Apple’s brand extensions
Brand extensions/category extensions should be towards adjacent product categories. For example, Apple began with making personal computers (Mac), then proceeded to personal audio (iPod), then to smartphones (iPhone), followed by smartwatches (Apple Watch).
What is Samsung brand extension
In the case of Samsung, as the parent brand of the Samsung Galaxy smartphone, brand extension is always used in the launch of any new product.
In fact, Samsung has introduced a variety of new series for the Samsung Galaxy, including such as the S series, E series, A series, J series, and others.
Does Starbucks have a brand extension
Starbucks has unveiled a revamped global brand identity as part of a plan to mark its 40th year in business and expand the brand beyond coffee.
The multi-million pound refresh of the world’s largest coffee chain sees the brand’s familiar logo shift from being green and black to solely green.
Citations
https://brandmatters.com.au/blog/will-my-brand-stretch
https://www.fullsurge.com/blog/clearing-the-confusion-between-line-extension-and-brand-extension
https://www.upcounsel.com/disney-trademark-infringement
https://www.wisdomjobs.com/e-university/marketing-strategy-tutorial-106/brand-extinction-14087.html
