- Repurpose a whitepaper or research report into a blog post
- Turn a blog post into a Twitter thread or LinkedIn post
- Resize blog graphics as visuals for social media
- Design infographics from blog content
- Create video content from your written content
How do you repurpose branded content?
- Convert a blog post into an infographic
- Convert how-to-posts into visual guides on YouTube
- Convert video and podcast transcripts into blog posts
- Extract quotes from articles and create social posts
- Post snippets of videos and podcasts on social media
How do you repurpose one piece of content?
- Record Audio and Video simultaneously
- Transcribe the podcast audio
- Create show notes for the episode
- Take snippets from outline, transcripts, and show notes to craft an email
- Pull out quotes for graphics
- Create social media posts
How do you repurpose content 2022?
- Turn your blog posts into videos
- Create Twitter threads from blog posts
- Design infographics from available content
- Record new podcast episodes from published content
- Turn your Twitter chat contributions to LinkedIn posts
- Turn Twitter chat content into blog posts
How do I repurpose my social media content?
- Post Twitter threads
- Cross-post your livestream
- Make it a GIF
- Ask a question
- Provide an answer
- Rework written content for Instagram
- Turn a webinar into a video
How do you curate content in marketing?
- Provide your take on things by giving every curated piece some context
- Keep a healthy mix of curated and original content
- Don’t make it all about you
- Answer your audience’s common questions about your space
- Be very, very selective
Should you repurpose content
With content repurposing the important thing to remember is that you don’t always need to publish new content.
Through repurposing, you’ll save time, reach a wider audience, and get the most value out of every new piece of content you produce.
It’s not enough to focus on creating content and bringing in new visitors.
What is a content Repurposer
What is content repurposing? Content repurposing, sometimes called content recycling, is re-using existing content and presenting it in a new format to expand its reach and lifespan.
As you create new content, you can plan for a variety of different ways to share a new piece with content repurposing.
What is repurposing in digital marketing
Repurposing content, quite simply, is the process of taking an existing piece of content—whether that’s a blog post, a video, or a podcast—and either updating it or presenting it in a new format.
How do you repurpose influencer content?
- Repost on the brand’s social
- Share in email campaigns
- Repost on brand’s website or blog
- Reuse in dark ads
- Cross-promote with other campaign influencers
- Reuse for in-store displays
- Create a media package for influencers
Is it okay to repurpose content
There are tremendous benefits to repurposing content, and it’s an easy way to fill the gaps of your content schedule because most of the work has already been done.
Go back through your data, find your best-performing content, and transform it into something new that will lift your organic traffic and leads.
How do you repurpose content for multiple platforms?
- Identify your most popular content
- Build custom infographics
- Leverage your social media platforms
- Create more evergreen content
- Find the most interesting statistics you published
- Start a podcast
- Fine-tune your writing skills
What can we repurpose?
- Glass Jars, Containers, or Cans
- Gallon Jugs, Plastic Soda Bottles, Takeout and Other Plastic Containers
- Newspapers, Magazines, and Paper Bags
- Clothes, Towels, and Bedding
- Seeds
- Laundry Waste
- Plastic Bags
How do you republish content
Republish the post Just log in to your site’s CMS (e.g., WordPress), navigate to the old post, then delete the old content and replace it with the new.
Keep the URL as is, but make sure to update the title and OG tags to reflect the new content.
Finally, change the publish date to the current date and hit update.
How do I repurpose content on Facebook?
- Adapt social content for cross-platform sharing
- Revamp high-performing posts
- Reuse visuals in creative ways
- Straight up repost at staggered posting times
- Turn static posts into dynamic experiences
- Convert great concepts into social videos
How do you repurpose evergreen content?
- Turn Old Blog Posts into a New eBook
- Convert Expert Interviews into Podcasts
- Take Nuggets of Content and Make an Infographic
- Turn Videos into Blog Posts
How do I repurpose video content?
- Turn your video into audio
- Get your video transcribed into a blog post
- Transform it into short-form videos
- Turn key moments into a video series
- Make a carousel graphic with key points
- Film a face-to-camera Live with key points
- Create a video teaser
What is repurposing of content
Repurposing content simply means taking one asset and reusing it somewhere else. That sounds simple enough in theory, but it can get tricky in execution.
To really make it work, it helps to produce content with repurposing in mind, so you can easily slice and dice it into different formats.
Why do workplaces repurpose content
Content repurposing allows marketers to squeeze every last drop out of the work they’ve already done.
And because their time and resources are often limited, it helps them fill content calendars with maximum efficiency.
Why repurposing content is important
The #1 benefit of repurposing content is that it makes content MUCH easier to scale.
In other words: you don’t need to write every post, shoot every video and design every infographic from scratch.
Instead, you can use a piece of new content as the basis for posts, videos, social media posts, webinars and more.
How do I repurpose content on hubspot?
- Create a YouTube video
- Create a SlideShare
- Create an infographic
- Create an ebook
- Extract thought leadership quotes
- Create a podcast episode
- Use old images as post backgrounds
- Post snippets of existing video content
How do you repurpose a blog post on social media?
- Create infographics from data or step-by-step information
- Post quote graphics on Instagram or Facebook
- Use blog posts for Facebook and YouTube videos
- Post high-value information as Quora answers
- Produce podcasts of important blog takeaways
How do I repurpose content on LinkedIn?
- Repurpose it into a carousel
- Create shareable graphics
- Post an article with rich media
- Turn your blog posts into short videos
- Use it as a script for a LinkedIn live
Which content should you republish
There are a few ways to choose which content to republish, but it mainly comes down to two methods: Using email conversion data and social media performance to identify what content is of interest to your readers and is likely to be shared.
Identify content on your site that has several internal links.
How can I repurpose my blog on social media?
- Use It as a Script
- Make a Note
- Turn Blog Content Into an Ebook
- Attract Audiences with Downloadable Lead Magnets
- Engage in Social Blogging
- Repurpose Blogs Into Guest Posts
- Re-Post on Repeat
- Embed Your Video Into the Original Blog Post
What is content recycling
Content recycling broadly includes reposting, retweeting, or re-sharing any previously used content—be it in the same or different format, across your brand’s social channels.
What is repurpose in sustainability
The definition of repurpose is to give new use to something for a different purpose than the one for which it was originally intended.
Reusing items in our everyday lives can impact citizens, the Earth, and the future.
How do you repurpose content on Instagram?
- Turn to TikTok
- Share your video to Facebook
- Share as a post
- Create a short-form Reel
- Make a Facebook Story
- Create ads on your social media channels
- Share your video to Twitter
- Share a short-form video
How is social media content recycled?
- #1: Turn a long post into a video
- #2: Extract quotes and turn them into social media graphics
- #3: Repurpose content by updating your old posts
What is repurpose in waste management
Repurposing is essentially a form of recycling. It may take the form of hobby crafting or be employed as a materials cost reduction strategy by a large manufacturer.
Instead of throwing an item away, an individual or business finds a new use for it.
What is repurposing and examples
Typically, repurposing is done using items usually considered to be junk, garbage, or obsolete.
A good example of this would be the Earthship style of house, that uses tires as insulating walls and bottles as glass walls.
Reuse is not limited to repeated uses for the same purpose.
References
https://www.terracycle.com/en-US/pages/definitions
https://www.contentmatterz.com/blog/repurposing-content-benefits
https://www.roadrunnerwm.com/blog/the-5-rs-of-waste-recycling
https://www.sendible.com/insights/repurposing-content-for-social-media
