What Is Eloqua Integration

Eloqua Integration. Bridge the gap between event management and marketing automation. With Cvent’s integration with Oracle eloqua, your organization’s event activity that’s captured in Cvent will be automatically reflected in your Eloqua account in real time.

See all Cvent apps on the App Marketplace. Submit.

How does eloqua work with Salesforce

From Oracle Eloqua to Salesforce Uses contact data in Oracle Eloqua to update contacts and generate sales leads in Salesforce.

A sales lead is created for each new prospect captured in Eloqua and for responses from existing contacts to a campaign or other marketing event.

Does eloqua use Salesforce

Oracle Eloqua imports existing account, contact, and lead data from Salesforce. After the initial import, any changed data is imported using an incremental process.

What is Eloqua crm

Eloqua is a software as a service (SaaS) platform for marketing automation offered by Oracle that aims to help B2B marketers and organizations manage marketing campaigns and sales lead generation.

Eloqua sends marketing advertisements to mobile devices, email, video and search results pages.

What is eloqua site ID

Site ID: This is the unique site identifier that is generated once Eloqua is installed.

This ID is used for a number of tasks such as deploying tracking scripts, creating microsites, and configuring URLs for CRM integrations.

What is Oracle Eloqua used for

A best-in-class B2B marketing automation solution, Oracle Eloqua Marketing Automation offers campaign design, advanced lead scoring, real-time firmographic data, and integrated sales tools.

What is eloqua campaign

Campaigns are at the heart of Oracle Eloqua and marketing automation. Campaigns enable you to create dynamic, personalized, and unique journeys for your contacts.

You can create two types of campaigns: Simple email campaigns allow you send a single email to a group of contacts.

Is Eloqua a CRM system

Eloqua does not provide a CRM. Though you can connect your Eloqua instance with other CRM tools such as Oracle’s CRM, SalesForce, Microsoft Dynamics, and more.

Having a CRM paired with your Eloqua marketing automation will help you turn your leads into paying customers.

What database does eloqua use

Use the Oracle ODBC Gateway and Heterogeneous Services technology to access Oracle Eloqua data from your Oracle system.

The Oracle Database Gateway for ODBC and Heterogeneous Services technology enable you to connect to ODBC data sources as remote Oracle databases.

What is the difference between Eloqua and Marketo

Unlike Marketo, leads coming from Oracle Eloqua are scored dynamically—in real time—based on customer profile and engagement data.

With Eloqua, you have a deeper understanding of when your customers are ready to buy3.

What happened to Eloqua

The world of Marketing Automation was evolving, and without the necessary investment, coupled with a high asking price for its consumers, Eloqua was left in an inevitable position of decline, both in customer satisfaction and market position.

What is the unique identifier in Eloqua

The most common unique identifier is the contact’s email address, however it is also possible to have contacts in your Eloqua database that do not have an associated email address.

Who purchased eloqua

Oracle today announced that it has entered into an agreement to acquire Eloqua, Inc. (NASDAQ: ELOQ), a leading provider of cloud-based marketing automation and revenue performance management software for $23.50 per share or approximately $871 million, net of Eloqua’s cash.

What is the wait step in Eloqua

One of the most common mistakes made by new users to Eloqua is forgetting to use the WAIT Action element.

The WAIT element pauses the flow of campaign members until a specific date and time or for a set period of time that you request.

The wait element often follows the delivery of an email.

What does the analyzer license provide in Eloqua

Analyzers can do everything a reporter can do and can also create analyses and dashboards.

Only users who have an analyzer license can access analyzer features. Customers are able to have as many Analyzer licenses enabled as the number of Eloqua Marketing users they are licensed for.

What is a segment in Eloqua

Segments are groups of contacts that grouped together based on criteria you specify. A segment may be a list of contacts you provide, or it may be more dynamic based on implicit or explicit information about the contact.

After you create a segment it can be used throughout Oracle Eloqua.

What is lead scoring in Eloqua

Eloqua uses a lead scoring model that measures two factors: Profile: This measurement collects data on a prospect’s demographic information such as industry, a particular company’s annual revenue, and a contact’s job role and purchasing authority.

The prospect is then given a letter rating of A, B, C, or D.

How do I import contacts into Eloqua?

  • Open Firefox and navigate to login.eloqua.com
  • Click the hamburger menu in the upper left corner of the screen
  • On the next screen, click the Upload button
  • You will be taken to the Contact Upload Wizard
  • Click the cloud to upload your contacts file

Is Oracle Marketing Cloud the same as Eloqua

Eloqua is a Marketing Automation System delivered in a Software as a Service (SaaS) Subscription, the primary application in the Oracle Marketing Cloud.

Modern Marketers now have the tools to create automated solutions along with reports that measure campaign performance, customer engagement, and closed-loop reporting.

How frequent does the Salesforce app send data into Eloqua

With Program Builder, Eloqua could bring data in from SFDC every 30 minutes for changed records on each object.

With the Cloud App it automatically pulls data every 15 minutes for each import into Eloqua.

Can you upload externally created HTML emails into Eloqua

You can upload an HTML file or a ZIP file that contains your HTML as well as any associated content (images).

If you have created an email outside of Oracle Eloqua using HTML, you can upload the file to Oracle Eloqua then edit the content in the Source Editor.

What is a quicklist in Eloqua

“ A quicklist is a one-time set of up to 99 values entered by the segment creator as a comma-separated list.

If the desired set of values is larger, or if the list is likely to be reused, you may prefer to use a picklist (one of the shared dropdown lists housed in Eloqua for use in fields and forms).

How do I add a contact in Eloqua

Enter the values for each field in the view, then click Create. The fields to configure vary depending on the selected contact view.

The new contact is added to Eloqua. (Optional) You can also click the other tabs in the window to check or add information for this contact.

What is shared filter in Eloqua

Sharing a filter or list makes it available to other users in Oracle Eloqua.

Shared filters and lists can easily be combined and reused to build the target segments you need for your marketing campaigns.

Which accounts store data in Eloqua

Eloqua has two different types of standard data entities: Contacts: Individuals whose data is stored in the Eloqua database, Accounts: Records about accounts (sometimes referred to as Companies), each of which has affiliated contacts.

How do I activate a campaign in Eloqua?

  • Oracle Eloqua deactivates the campaign and the status changes to COMPLETED
  • The campaign becomes read-only and you cannot reactivate the campaign, add contacts to it, or modify any settings

What are the core components of the Eloqua navigation toolbar

The navigation toolbar is where you can access the core components of Eloqua: Dashboards, Orchestration, Assets, Audience, and Analytics.

How do I create a group email in Eloqua

Make this Email Group available in Eloqua for Sales: Select this check box to make the group available to Eloqua’s Sales Tools users.

Learn more about Sales Tools. Include this Email Group on the Subscription Management Page: Select this check box to include the group on the Subscription Management Page.

How do you make a blind form in Eloqua?

  • In Oracle Eloqua, open the form
  • Click Actions and then select View Form HTML
  • Click the Integration Details tab
  • Copy the 10 digit site ID from the Post URL for this form field
  • In your text editor, replace both [SiteID] variables with the numeric value you just copied
  • In Oracle Eloqua, copy the form’s HTML Name

How do I export a segment from Eloqua?

  • Navigate to Audience
  • Create a segment with the contacts that you want to export
  • Click View Contacts
  • If applicable, change the Contact View to ensure you are exporting the contact fields you want
  • Click Export
  • Configure the export window and click Export

What is the suggested method for inputting a large number of new accounts in Eloqua

Use the CSV template provided by Oracle Eloqua when uploading users in batch. This template is available from the UI when you start the upload process.

If you are updating a group of users, you can download their current user account information to a CSV file.

References

https://www.infoworld.com/article/3615233/oracle-database-21c-review-the-old-rdbms-is-new-again.html
https://www.sqlbot.co/blog/sql-server-vs-oracle
https://www.salesforceben.com/the-drip/what-is-pardot-used-for/