Expanded Text Ads – or ETAs – are a type of Google ad that appears in search results.
With an ETA you can create three headlines (up to 30 characters each), two descriptions (up to 90 characters each), and a Display url.
Many businesses run a wide variety of ETA ads simultaneously.
What is ETA in search ads
The extra headline field allows you to include additional text in your ads. You can use up to 30 characters per headline.
The headlines will appear next to each other, separated by a vertical pipe (“|”).
Depending on the size of your potential customer’s screen, they may wrap to a second line.
What does ETA stand for in marketing
ETA abbreviation. ETA. abbreviation. Britannica Dictionary definition of ETA. estimated time of arrival.
What is ETA in search
“ETA” stands for Expanded Text Ads, which are fully manual text ads that allow for three headlines (30 characters each), two descriptions (90 characters each), two paths (vanity URLs with 15 characters each), in addition to optional ad extensions and your choice of the final URL destination.
How do I add ETA to Google Ads?
- Select Ads and then Expanded text ads from the type list
- Click Add expanded text ad and select the ad groups where you want the new expanded text ads to appear
- Enter ad text, paths, and URLs in the edit panel
What is ETA marketing
Expanded text ad format allowing for longer headlines and descriptions than standard text ads in paid search campaigns.
How do I create an ETA ad?
- Go to Meta Business Suite desktop
- Click on Ads from the left sidebar
- Select your ad account from the dropdown menu in the top right
- Select a goal for your ad
- Complete the sections on the next screen
- On the right, you can preview how your ad will look
- When you’re done, click Promote Now
What are RSA and ETA ads
When it comes to Google search ads, there are two main formats: the Expanded Text Ads (ETAs) and Responsive Search Ads (RSAs).
What is ETA and RSA
ETA and RSA Search Ads: What’s the Difference? – Kaliber Performance Marketing Blog. Search.
ETA and RSA Search Ads: What’s the Difference? by Dirk Daniel. When it comes to Google search ads, there are two main formats: the Expanded Text Ads (ETAs) and Responsive Search Ads (RSAs).
Why are RSA better than ETA
Wider fields options. There are many more fields available through RSAs compared to ETAs.
Google can dynamically select and apply the winning combo of headlines and descriptions to result in the highest click-through rate and the highest conversion rate possible for that ad.
What is the character limit for heading 1 in Adwords ETA expanded text
Each headline has a 30-character limit, an increase from that for standard text ads.
Languages with double-width characters such as Chinese, Japanese, or Korean, are allowed 15 characters.
There is now a single description line with an expanded limit of 80 characters.
What is happening to Google ads
Last November, we announced that Smart Shopping and Local campaigns are upgrading to Performance max campaigns in 2022.
Performance Max campaigns use the best of Google’s automation to help you connect with the right customers at the right moment across all of Google’s ad inventory and formats.
What is a text ad
A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network.
What are types of Google Ads
There are three basic types of Google Ads: Search Network campaigns – usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours.
Display Network campaigns – usually image form, these ads appear on websites or apps that your customers
Why is Google getting rid of expanded text ads
With the goal of simplifying the way search ads are created and driving performance with automated tools, Google announced this change in August 2021.
After this deadline, users will only be able to create or edit responsive search ads in standard search campaigns.
Is Google removing expanded text ads?
- Starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads
- Expanded text ads will continue to serve, and you’ll still find reports on their performance going forward
- You’ll still be able to pause and resume your expanded text ads, or remove them if needed
How do I write Adwords
Include at least one of your keywords Keywords in your ad text show your ad’s relevance to what people want.
For example, if you’ve included digital cameras as a keyword, your ad headline could be “Buy Digital Cameras.”
Learn how to build the best keyword list.
Why is Google removing expanded text ads
Why Is Google Making This Change? Google noted that the goal of this change is to ensure that the “right message” always shows by dynamically creating ads at the time-of-auction to respond to specific search queries.
How do I write a successful Google ad?
- Use keywords strategically
- Keep your copy concise and specific
- Always include a call to action
What is long headline in Google Ads
In your long headline, you have 90 characters to describe your brand or product’s value proposition.
Try and come up with something that will be interesting and useful to users.
Depending on where your ad is served, your long headline may be shown without the additional description text.
What is ad copy Google Ads
The paid ads are those that appear at the top of your screen. They are premium, after all.
The block of text in these ads is the Ad Copy. An example of Google Ads Ad Copy.
Many professional PPC campaign managers often advise their clients to write 3 versions of the copy.
What is quality score Google Ads
Quality Score is a diagnostic tool meant to give you a sense of how well your ad quality compares to other advertisers.
This score is measured on a scale from 1-10 and available at the keyword level.
What are the 3 headlines on Google Ads
Your text ad consists of three headlines where you can enter up to 30 characters each to promote your product or service.
The headlines are separated by a vertical pipe (“|”) and may show differently based on the device someone is using when they view your ad.
How do I create a successful Google ad?
- Set a clear objective
- Build a great structure
- Rack up a high quality score
- Target long tail keywords
- Make sure your landing page is optimized
- Don’t spread yourself too thin
- Let automation work for you
- Embrace extensions
How do I write a Google ad headline
Writing catchy headlines Headlines are designed to be short, punchy, and to catch the attention of your potential customers.
They should entice your audience and convince them to read the rest of your ad.
But be brief: You have a limited number of characters for each headline (30 characters).
What type of Google Ads are best?
- Google search ads – attract people looking for your products
- Display ads – generate brand awareness
- Video ads – get in front of targeted audience
- Shopping ads – advertise to shoppers ready to buy
- App Ad campaigns – increase your app installs
Does description 2 always show Google Ads
Your ad’s description appears below the display URL and can be up to 90 characters.
Description 2 may not always show.
What are two types of ads?
- Paid search advertising
- Social media advertising
- Native advertising
- Display advertising
- Print advertising
- Broadcast advertising
- Outdoor advertising
Why are there 3 headlines on Google Ads
Expanded text ads have three headline fields. The extra headline field allows you to include additional text in your ads.
You can use up to 30 characters per headline. The headlines will appear next to each other, separated by a vertical pipe (“|”).
What is performance max Google Ads
Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign.
How do I Preview Google Ads?
- In the upper right corner of your Google Ads account, click the tools icon
- Under the “Planning” section, click Ad Preview and Diagnosis
- Change the settings along the top of the page, and enter a keyword
Citations
https://www.searchenginejournal.com/google-plans-to-sunset-expanded-text-ads-heres-what-advertisers-can-do/418105/
https://seochatter.com/how-much-does-adsense-pay-per-1000-views-click/
https://support.google.com/google-ads/answer/2471185?hl=en
http://mediassociates-specs.com/google-responsive-display-ads
